SmartBug on Tap

On this episode of  SmartBug on Tap , Jen Spencer shares how marketing and technology converge to spark a new RevOps strategy—and what your marketers need to do to brace for impact. Jen discusses:  1. How RevOps is changing 2. Why marketing is getting more complicated 3. How technology is becoming more connected 4. Potential RevOps problems and solutions

On this episode of  SmartBug on Tap , Jen Spencer shares how to build the right tech stack to support your revenue operation goals.  Jen discusses:  1. What to considering when auditing your tech stack 2. Why you should consult and educate your employees when changing technology 3. Why integration matters Links Mentioned MarTech Stack Audit Template

On this episode of  SmartBug on Tap , Jen Spencer shares how to integrate and align data to maximize revenue and growth in your organization. Jen discusses: 1. What a RevOps team does 2. Agreeing on goals for organizational alignment 3. Using data to grow your business 4. And more!

On this episode of  SmartBug on Tap , Jen Spencer shares three strategies to maintain consistent revenue growth in your business. Jen discusses how to: 1. Maintain a consistent marketing strategy 2. Leverage marketing automation 3. Personalize your marketing approach  

On this episode of  SmartBug on Tap , Jen Spencer shares how content marketing fits into a sales enablement strategy.

On this episode of  SmartBug on Tap , Jen Spencer shares five ways sales enablement can improve your marketing and sales alignment. Jen discusses how sales enablement... 1. Organizes Content so that Marketers and Sellers Can Find It When They Need It 2. Empowers Marketers to Alert Reps About which Content Is the Most Up to Date 3. Helps Marketers Gauge How It's Helping Sellers 4. Helps Marketers a...

On this episode of  SmartBug on Tap , Jen Spencer shares how a sales team survey can uncover gaps in your content strategy and identify potential areas of need before problems arise.

On this episode of  SmartBug on Tap , Jen Spencer shares how to get the most out of account-based marketing without ditching inbound.  Jen shares how inbound and ABM are made for each other and how to get started by:  1. Focusing on the right goals 2. Ungating your content 3. Exploring different verticals Links Mentioned  LIVE DEBATE: Gated vs. Ungated Content Debate

On this episode of  SmartBug on Tap , Jen Spencer shares how B2B marketing and sales teams can stay afloat this year. Jen shares how businesses that aren't used to being agile,  smaller businesses, or those with more flexibility baked into their operations can survive with the following strategies: 1. Getting Back To Basics 2. Trying Account-Based Marketing 3. Making Sure Your Messaging Is On The...

On this episode of  SmartBug on Tap , Jen Spencer shares how to set sales and marketing goals. Jen discusses what it looks like when sales and marketing work together to set goals and the steps to set goals.

On this episode of  SmartBug on Tap , Jen Spencer shares four tips for empowering sales development reps in the digital age.  Jen discusses: 1. Building the right team 2. The importance of persona battle cards 3. How to create data-driven strategies 4. The importance of providing the right sales enablement assets

On this episode of  SmartBug on Tap , Jen Spencer shares how to create and use sales battlecards.  Jen shares: 1. The questions you need to ask to get a clear idea of what sales challenge your team is facing 2. How to set a goal for your battlecard 3. How to draft the actual messaging used on the battlecard 4. And more! Links Mentioned The Ultimate Sales Battlecard Template for SaaS Marketers

On this episode of  SmartBug on Tap , Jen Spencer shares four effective sales enablement strategies to help reps meet their quotas. Jen discusses the following strategies: 1. Redefine Sales Leadership 2. Treat Sales Enablement as a Marketing-Driven Role with Sales 3. Use Customer Personas to Serve Better Customers 4. Set Up More Meaningful Benchmarks

On this episode of  SmartBug on Tap , Jen Spencer shares three tips for marketers to help sales close more deals. Jen discusses the following tips: 1. How to put your content to work 2. Partnering with sales 3. Building relationships with podcasts

On this episode of  SmartBug on Tap , Jen Spencer shares six ways to incorporate your ABM strategy into your virtual events. Jen discusses the following tips: 1. Sales and Marketing Alignment 2. Customer and Partner Relationships 3. ABM Technology 4. And More!

On this episode of  SmartBug on Tap , Jen Spencer shares six strategies to turn your blog into a lead generation engine. Jen discusses the following tips: 1. Buyer Personas  2. Blog Subscribers 3. Using CTAs 4. Quality Content 5. Topic Clusters 6. Pop-Up Forms  

On this episode of SmartBug on Tap , Jen Spencer shares a simple five phase approach to setting up a successful tech stack integration project. If you are planning to integrate your sales, marketing, or ERP systems and need to know how to best structure the project, this episode is for you.    

On this episode of SmartBug on Tap , Jen Spencer shares tips for running a fully remote quarterly planning session.  Jen discusses the following: Establishing goals Laying out an agenda Creating working agreements Building a virtual parking lot And more! Links Mentioned Agile Planning for Remote Teams Template        

On this episode of SmartBug on Tap , Jen Spencer shares how to successfully measure sales and marketing attribution in HubSpot. Jen discusses the following tips: 1. Ensure your data is clean. 2. Determine what the C-suite cares about. 3. Set a baseline of metrics. 4. Start with the sample reports. 5. Optimize and double down on the metrics that are working.

On this episode of SmartBug on Tap , Jen Spencer shares some of our recent encounters with HubSpot's Service Hub. Jen discusses the following updates: Custom Feedback Surveys Multi-Language Knowledge Base Identify Logged-In Visitors in Chat

On this episode of SmartBug on Tap , Jen Spencer shares the most popular HubSpot integrations that advanced HubSpot users take advantage of on a daily basis, and how these integrations simplify their lives as a marketer and/or sales leader.   Jen shares the following integrations: Salesforce Microsoft Dynamics Vidyard CallRail WordPress Links Mentioned The Most Popular HubSpot Integrations for Adv...

On this episode of SmartBug on Tap , Jen Spencer shares how your business can leverage CMS Hub. Jen shares the following recent HubSpot CMS enhancements: Adaptive testing for Enterprise customers Built-in SEO tools Serverless functions And more! Links Mentioned Live Debate: Build Your Website on HubSpot CMS vs. WordPress

On this episode of SmartBug on Tap , Jen Spencer shares the best Marketo add-ons for mid-sized business. Jen shares add-ons that will help: Your sales team see Marketo data without leaving your CRM Your r eps easily send and track template emails You with your Account-Based Marketing efforts And more! Links Mentioned Marketo Sales Connect Ad Network Integrations Retargeting Website Personalization...

On this episode of SmartBug on Tap, Jen Spencer shares three tips for analyzing HubSpot's multi-touch attribution reporting. Jen will discuss:
 1. How to choose the data dimension that suits your reporting needs. 2. The four main conversion points used for attribution models. 3. How to understand the different attribution models available Links Mentioned How to Analyze HubSpot's Multi-Touch Attrib...

On this episode of SmartBug on Tap , Jen Spencer shares some of HubSpot's recent enhancements that impact contextual marketing. Jen will share a few recent updates including: Two-Way Contact Syncing with HubSpot and Shopify Adaptive Testing "Wait Until" Delays in Workflows