SmartBug on Tap

On this episode of  SmartBug on Tap , Hannah Shain talks all about how to fuel your inbound marketing engine with chatbots integrated with live chat to elevate the user experience on your website. 

On this episode of  SmartBug on Tap , Hannah Shain debates about where and how to use ABM vs. Content Marketing as part of your inbound marketing strategy. Let's dive in!

On this episode of  SmartBug on Tap , Hannah Shain talks trending campaigns, specifically QR codes, and how you can bring QR codes into your B2B marketing. Stay tuned as we go beyond the infamous Super Bowl ad to explore actionable insights. 

On this episode of  SmartBug on Tap , Hannah Shain discusses the topic of marketing attribution. If you've ever been asked: "What's the ROI on that campaign? Where did those leads come from? How do you know if your marketing spend is generating value?" then stay tuned for this episode. 

On this episode of  SmartBug on Tap , Hannah Shain shares how to dig deeper into understanding buyer personas outside of their traditional 9 to 5 job, and appeal to their entire persona in the 5 to 9 realm. 

On this episode of  SmartBug on Tap , Hannah Shain shares how to run a targeted ABM event model that drives real revenue results.

On this episode of  SmartBug on Tap , Hannah Shain shares how to use gift incentives throughout your Buyer's Journey to effectively attract, engage and delight.

On this episode of  SmartBug on Tap , Hannah Shain shares how you should rethink your lead nurture strategy for top of funnel leads that are downloading your content.

On this episode of  SmartBug on Tap , Hannah Shain shares how to use video marketing to improve your search presence.

On this episode of  SmartBug on Tap , Hannah Shain shares how to use video marketing to improve your search presence.

On this episode of  SmartBug on Tap , Jen Spencer shares how to prioritize content reoptimization and generate more revenue from your old blogs and website pages.

On this episode of  SmartBug on Tap , Jen Spencer shares ways to ensure your team members hit their sales goals.

On this episode of  SmartBug on Tap , Hannah Shain shares a few things to keep in mind when considering gated versus ungated content. Links Mentioned Building Your Website on HubSpot CMS vs. WordPress Live Debate

On this episode of  SmartBug on Tap , Jen Spencer shares six tips to turn your email newsletter into an effective component of your business's lead-generation efforts.

On this episode of  SmartBug on Tap , Jen Spencer shares the top SEO trends that marketers should focus on this year and in the future .

On this episode of  SmartBug on Tap , Jen Spencer shares how SmartBug® worked with Longview to optimize its Marketo investment, boosting lead generation and qualification, and maximizing its marketing ROI.

On this episode of  SmartBug on Tap , Jen Spencer shares how SmartBug worked with 1st United Credit Union to overcome a reporting challenge with the institution's third-party software.

On this episode of  SmartBug on Tap , Jen Spencer shares how SmartBug worked with a cosmetic surgery practice to build a new website, improve its premium content, and serve its patients better, and ultimately thrive during a pandemic.

On this episode of  SmartBug on Tap , Jen Spencer shares how SmartBug worked with Southern Nazarene University to maximize HubSpot and increase the number of applications to the College of Professional and Graduate Studies programs.

On this episode of  SmartBug on Tap , Jen Spencer shares results from the first industry report that brings together RevOps, Inbound Marketing & Technology. Links Mentioned Where RevOps & Inbound Collide in 2021 Benchmarks Report

On this episode of  SmartBug on Tap , Jen Spencer shares how sales operations and revenue operations are redefining how businesses think about revenue. Jen discusses: 1. Purpose and Goals  2. Organizational Structure 3. Key Areas of Focus

On this episode of  SmartBug on Tap , Jen Spencer shares some key differences between Marketo and HubSpot. Jen discusses: 1. Pricing 2. Usability 3. Integration 4. And More!

On this episode of  SmartBug on Tap , Jen Spencer shares 10 steps to executing a successful CRM migration and all the angles to consider throughout your project.  

On this episode of  SmartBug on Tap , Jen Spencer shares recent Marketo updates that will help you solve some of the biggest problems you may be experiencing with Marketo today. Jen discusses: 1. Next-Generation User Experience 2. Multi-Channel Personalization 3. Landing Pages and Forms 4. Sales Updates Links Mentioned Marketo Release Notes Meet with Us at Adobe Summit 2021  

On this episode of  SmartBug on Tap , Jen Spencer shares four ways to drive operational efficiency with revenue operations. Jen discusses: 1. What Effective Revenue Operations Look Like 2. How to Get Started with Revenue Operations 3. How to Use Revenue Operations to Lift Operational Efficiency Check out our latest RevOps and Inbound Marketing Benchmarks Report .