Melissa Vela-Williamson, APR

Smart Talk Series

Business EN ↓ 79 episodes

The Smart Talk Series -- dive into communication strategies, tips, and principles using a 360-degree approach with your host Melissa Vela-Williamson. Melissa is an accredited public relations expert, entrepreneur, and national columnist. This series will focus on a theme over the span of six weekly episodes. Listen as Melissa dives into a topic on her own, interviews industry experts, and gives listeners a broad perspective to learn from. Communication is the foundation of professional or personal success. So anyone ready to hear real talk about how to better communicate on topics that matter...

Author

Melissa Vela-Williamson, APR

Category

Business

Podcast website

www.mvw360.com

Latest episode

Apr 21, 2026

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Episodes

Managing Crisis Communication and Building Immunity to Crises with Jon Goldberg 21.04.2026

Any organization or individual can encounter a public relations crisis. That’s why it’s important to proactively build an immunity to crisis and have the right team in your corner when your reputation is at stake. In this season’s finale, Melissa talks with Jon Goldberg, the founder of Reputation Architects, about the lessons he’s learned through his work in crisis communications and reputation ma...

Breaking Through Leadership Barriers with Laura Saldivar Luna 14.04.2026

Coaching is a valuable way to help break through what is keeping you from being the leader you were meant to be. In today’s episode, Melissa speaks with the founder and CEO of Piñata Possible, Laura Saldivar Luna, about how working with a leadership coach can transform your professional and personal life. About Laura:  Laura Saldivar Luna is a wife, mom, and the founder and CEO of Piñata Poss...

The Value of Sharing Your Professional Experiences with Komal Shah Kapoor, Ph.D. 07.04.2026

Paying it forward doesn’t always have to mean a monetary act of kindness. Sometimes, candid career advice and making connections can be infinitely more valuable to students searching for or starting their careers.    In today’s episode, Melissa speaks with public relations professor and the founder of SpeakerPost, Komal Shah Kapoor, Ph. D., about why it’s impactful to share advice from y...

Who’s in the Room? with Jamila Cupid, Ph.D. and Myescha Joell 31.03.2026

Sharing access, authenticity, and empowerment in the public relations industry matters. In today’s episode, authors Jamila Cupid, Ph. D. and Myescha Joell share what inspired them to write their groundbreaking new book, “Who’s in the Room?: A Guide to Public Relations from the Black Professional Perspective.” The book amplifies the voices, experiences, and contributions of Black public relations p...

Building Resilience in Uncertain Times with Jannese Torres 24.03.2026

In tough times, resilience is key to keeping every aspect of your life from falling apart. In today’s episode, Melissa interviews the founder of Yo Quiero Dinero, Jannese Torres, about how to build financial, mental, and professional resilience in eras of your life that may be unpredictable.   About Jannese:  Jannese Torres is the founder of Yo Quiero Dinero, an award-winning personal fi...

PR Pros Are Equipped to Adapt 17.03.2026

Listen as Melissa kicks off Season 11 by talking about the importance of adapting in uncertain times and relying on our industry fundamentals. Join us this season as Melissa talks with experts in various disciplines about valuing advice and taking action. Connect with Melissa on LinkedIn , Instagram , and Facebook Topics covered: - The theme of season 11 - How PR pros can approach change in 2026 -...

Making Milestones Happen with Michael Klein 07.10.2025

As we’ve learned this season, milestones don’t just appear. They come after brave actions, years, and sometimes decades of hard work and dedication. In the final episode of Season 10, Melissa interviews Michael Klein, Public Relations Manager at Ferrovial Construction, to discuss the career milestones he made possible by bravely asking for opportunities and taking action to bring them to life. Abo...

Celebrating Organizational Milestones with Joseph Nespral and Casey Casseb 30.09.2025

A major milestone in your organization is the perfect time to take stock of what you’ve achieved and chart a path for the future. In this episode, Melissa interviews President & CEO of Texas Organ Sharing Alliance Joe Nespral and TOSA’s Director of Communications Casey Casseb, to discuss celebrating 50 years of their organization’s important work in organ donation. About Joe: Joseph Nespral, M...

Supporting Future Young Professionals with Emilia Williamson 23.09.2025

Today, Melissa is taking a break from talking to seasoned professionals by sitting down with a future young professional: her daughter, Emilia. Listen as Melissa and Emilia discuss how communication professionals can support and inspire Generation Z and beyond as they work to achieve milestones of their own.   About Emilia: Emilia Williamson is a rising junior in high school who has “interned...

The Moments That Shape You with Hussein Al-Baiaty 16.09.2025

There are many moments in life, tragic and joyful, that can help create the person and professional you are today. In this episode, Melissa chats with Hussein Al-Baiaty, an author marketing strategist, about the past moments that shape us and the future moments we can manifest with the right mindset.   About Hussein: Hussein Al-Baiaty is an author marketing strategist, author, and founder of...

Leveraging Milestones for Social Change with Claudia Romo Edelman 09.09.2025

With each milestone you reach, your career and reputation grow. What good can you do with that power? In this episode, Melissa sits down with Claudia Romo Edelman, a global mobilization expert, about how Claudia uses her voice and influence to help positively change the world.   About Claudia: Claudia Romo Edelman is a global mobilization expert, catalyst for social change and marketer for so...

Celebrating Your Own Milestones with Karen Swim 02.09.2025

Celebrating milestones as an entrepreneur can be difficult when you're trying to navigate a tough time or just busy serving your clients. In this episode, Melissa sits down with the President of Solo PR Pro, Karen Swim, to discuss how to leverage milestones as a business owner, the enduring spirit of solopreneurs, and how to take care of your well-being while leading the way in public relations.&n...

Bonus Episode: Branding, Bravery and Breaking Through with Melissa Vela-Williamson, Karen Swim & Michelle Kane 19.08.2025

Enjoy a bonus conversation between Melissa and the hosts of That Solo Life: The Solo PR Pro Podcast, Karen Swim and Michelle Kane about Melissa's tips on cultivating a purposeful personal brand.

Bonus: Thought Leadership for Agency Growth with Chip Griffin & Melissa Vela-Williamson 13.05.2025

Enjoy a bonus conversation between Melissa and Chip Griffin about Melissa's unique journey in public relations and the importance of content creation.

Bonus: Most Experts Stay Quiet—She Refused with Hussein Al-Baiaty & Melissa Vela-Williamson 29.04.2025

Enjoy a bonus conversation between Melissa and author champion and publishing strategist Hussein Al-Baiaty on the Rising Authors podcast where they discuss how challenging it was for Melissa to "be" the author for her first book, "Smart Talk: Public Relations Essentials All Pros Should Know." And then, what it was like to inspire other Latina leaders to go down that path with her with with her sec...

Meet the Authors of "Latinas in PR": Irasema Romero and Lorraine Pulido 22.04.2025

In today's episode, Melissa introduces two authors from the new anthology, "Latinas in PR", Irasema Romero and Lorraine Pulido. About Irasema: Irasema Romero is a seasoned internal communication advisor and leadership coach with more than 15 years of experience supporting leaders through transformative organizational changes. She currently leads internal communications at Gong, an AI-powered reven...

Meet the Authors of "Latinas in PR": Rachel Benavidez and Lilly Cortés Wyatt 15.04.2025

In today's episode, Melissa introduces two authors from the new anthology, "Latinas in PR", Rachel Benavidez and Lilly Cortés Wyatt. About Rachel: Rachel Benavidez is a former journalist turned public relations and marketing professional who brings more than 25 years of experience to her role as Vice President of Communications and Strategy for VIA Metropolitan Transit in San Antonio. The local PR...

Meet the Authors of "Latinas in PR": Brenda Duran and Anais Biera Miracle 08.04.2025

In today's episode, Melissa introduces two authors from the new anthology, "Latinas in PR", Brenda Duran and Anais Biera Miracle. About Brenda: Brenda Duran is a seasoned media and communications specialist with over a decade of impactful service in Los Angeles County. Currently the Director of External Affairs for the LA County Justice, Care, and Opportunities Department, she has excelled in expa...

Meet the Authors of "Latinas in PR": Jill Casey Pintor and Marisol Vindiola 01.04.2025

In today's episode, Melissa introduces two authors from the new anthology, "Latinas in PR", Jill Casey Pintor and Marisol Vindiola. About Jill: Jill is a PR and communications professional with experience spanning more than two decades across several industries including television, nonprofits, entertainment and finance. She currently works as a financial content writer at StreetCred PR. Jill hold...

Meet the Authors of "Latinas in PR": Jeannette E. Garcia and Paola Vargas-Strassner 25.03.2025

In today's episode, Melissa introduces two authors from the new anthology, "Latinas in PR", Jeannette E. Garcia and Paola Vargas-Strassner. About Jeannette: Jeannette is the Director of Communications at a San Antonio systems-change nonprofit organization, UP Partnership. In the past, Jeannette was a reporter with the San Antonio Business Journal. She has more than a decade of communications, publ...

Meet the Authors of "Latinas in PR": Melissa Monroe and Olga Mayoral Wilson 18.03.2025

In today's episode, Melissa introduces two authors from the new anthology, "Latinas in PR", Melissa Monroe and Olga Mayoral Wilson. About Melissa: Melissa Monroe, MA, APR has worked as a journalist for over 15 years and transitioned into PR in 2008. She works in the Marketing & Strategic Communications team at Northwest Vista College and stays busy in her community and with her family.  C...

Meet the Authors of "Latinas in PR": Carmen Boon and Amelia Taurel Folkes 11.03.2025

In today's episode, Melissa introduces two authors from the new anthology, "Latinas in PR", Carmen Boon and Amelia Taurel Folkes. About Carmen: Carmen Boon, M.A. serves as the Vice President for Public Affairs at Food Bank For New York City, amassing decades of experience in crafting strategic communication strategies and spearheading social impact and advocacy initiatives. As a first-generation i...

The Story Behind "Latinas in PR" 04.03.2025

Season premiere! For the first episode of season nine, Melissa reads the introduction from her new anthology, "Latinas in Public Relations: Shaping Communications, Communities, and Culture." Topics covered: - What inspired Melissa to go on this new book journey - The introduction of "Latinas in Public Relations” Resources mentioned:  - "Latinas in Public Relations: Shaping Communications, Com...

Avoiding Performative Acknowledgements with Charlene Ostbloom and Angela Gonzalez 08.10.2024

This season, we've learned that cultural strategy is essential, but approaches can feel hollow and performative without collaboration and authentic engagement with the cultures being recognized. In this season finale, Melissa speaks with Charlene Ostbloom, the founder of Bloom Communications and Angela Gonzalez, the communications manager for Chugachmiut, a tribal consortium. They dig into bridgin...

Implementing Cultural Strategy with Ben Finzel and LaTricia Harper Woods, APR 01.10.2024

Creating a cultural strategy is not enough. Effectively implementing your strategy is the first step to enacting real change. Listen as Melissa talks with Ben Finzel and LaTricia Harper Woods, APR of The Change Agencies about activating cultural strategy in today's society. About Ben: Ben Finzel is president of RENEWPR, a Washington, DC-based public relations firm. Ben and his team of seven indepe...

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