Becky Brown & Laurie Graham Ertl
Smart Soulful Business with Becky & Laurie
You can build a business that’s both purposeful and profitable - and we’re living proof it’s possible. Between us, we’ve launched courses, run communities, and coached women worldwide, all while keeping our faith, our sense of humor, and our sanity intact. This show is for Christian women entrepreneurs who want to grow with smart strategy and emotional intelligence, in ways that fit your life, not consume it. Each week, you’ll hear honest conversations, grounded strategy, and faith that fuels your business in real, practical ways.
Author
Becky Brown & Laurie Graham Ertl
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
041: The Future of Business Isn't More Content. It's More Connection. 08.07.2026 27:47
AI can write emails, create social posts, build websites, and generate endless content in seconds. So where does that leave the rest of us? In this episode, Becky and Laurie unpack why they believe the future of business isn't about creating more content, but building deeper relationships. From a surprising email Becky received after twenty years to what AI can (and can't) replace, this...
040: From Survival Mode to Long-Term Vision 01.07.2026 40:05
Survival mode can keep a business alive, but it isn't meant to become a long-term strategy. In this honest conversation, Becky interviews Laurie about how financial scarcity quietly reshapes the way we think, lead, and make decisions. Together, they explore what it looks like to move from building out of necessity to building with renewed purpose, health, and long-term vision. Inside this e...
039: Building a Business for the Person You've Become 24.06.2026 32:00
As entrepreneurs, we often assume we're supposed to keep building the same business year after year. But life changes. We change. And sometimes the business that fits one season no longer fits the next. In this episode, Laurie interviews Becky about the different seasons of her entrepreneurial journey. What she's learned about growth, reinvention, and building a business that fits the l...
038: Entrepreneur Hours Are Kind of Like Dog Years 17.06.2026 30:36
Have you ever looked at the clock and thought, "How am I this tired already?" Not because you worked twelve hours. But because the hours you worked were full of decisions, problem-solving, responsibility, interruptions, and constant context switching. In this episode, we talk about why entrepreneur hours can feel different than other kinds of work, what psychology teaches us about mental...
037: Stop Waiting to Feel Ready | Starting a Podcast, Part 7 10.06.2026 27:16
Most people wait until they feel more prepared, more confident, and more sure of what they’re doing before they start - and often, they never start. But most successful podcasts don’t begin with a perfect plan. They begin with a rough idea, a few notes, and figure things out as they go. That’s normal. That’s how this works. To wrap up the series: What “ready” actually looks like in real life (and...
036: What If No One Listens? | Starting a Podcast, Part 6 03.06.2026 28:51
“What if … no one listens?” This is one of the top questions that keeps people stuck - and it’s a fair question. Does it still matter if only five people listen? Ten? Ten? We’ve gotten used to measuring everything by how many people respond to it, so of course, this is where our minds go. We’re talking about: What “no one listening” actually looks like in the early episodes (real numbers, not ass...
035: You Don’t Need a “Podcast Personality” to Start a Podcast | Starting a Podcast, Part 5 27.05.2026 31:42
Most people have a picture in their head of what a “podcaster” sounds like … and it doesn’t always sound like them. That gap is enough to keep a lot of good ideas - and good people - on the shelf. This episode looks at that gap. And what actually matters instead. Listen in for: The unspoken “type” people think they need to be Why personality and polish aren’t what make someone worth listening to H...
034: What Do You Actually Need to Start a Podcast? (And What You Don’t) | Starting a Podcast, Part 4 20.05.2026 18:58
At some point, starting a podcast stops feeling simple … What do I actually need? What matters first? What can wait? Suddenly, there are ten decisions - and no clear place to start. If your brain has been bouncing between options, this is that moment. And it’s more common than you think. In this episode: What you actually need to start a podcast (and what you don’t) Where all the decisions come f...
033: Starting a Podcast: What Happens After You Say Yes (And Why Most Don’t Stick With It) | Starting a Podcast, Part 3 13.05.2026 26:15
If Part 2 helped you see why starting a podcast is actually worth it … this is the part most people don’t expect. Because starting usually isn’t the issue - it’s what happens after those first few episodes. The excitement is still there, but real life kicks in, and things don’t feel quite as simple as they did at the beginning. There are a few really common patterns that show up early - and once y...
032: Why Starting a Podcast Is Worth It (And What It Actually Does for Your Business) | Starting a Podcast, Part 2 06.05.2026 27:40
If Part 1 helped you stop talking yourself out of starting a podcast … this is where we make the case for why you actually should. Because this isn’t just “one more thing to keep up with.” For a lot of us, it becomes the thing everything else comes from. Instead of constantly trying to come up with posts, emails, or blog content, this turns into your weekly anchor - the place your ideas get worke...
031: Does the World Need One More Podcast? | Starting a Podcast, Part 1 29.04.2026 25:54
If you’ve thought about starting a podcast and immediately followed it with, “yeah… but does the world really need another one?” - you’re not alone. That question shows up fast, and for a lot of people, it ends great ideas before they even get a chance. Yes, there are millions of podcasts out there. But only a small percentage are actually active. Most people start… and then they stop. So the issu...
030: Email Isn’t Just for “That Kind” of Business — It’s for Yours Too 22.04.2026 23:11
If you’re thinking, “Email doesn’t really fit what I do,” you’re not the only one. It’s easy to assume email works better for bigger, more online, or more “put together” businesses. In this episode, we talk about how email can actually fit what you’re already doing - whether that’s handmade, local, service-based, or something still growing. Listen in for: Why email isn’t just for bigger or more “...
029: Email Anxiety — Unsubscribes, Open Rates & the Fear of Sending 15.04.2026 29:10
If you’ve ever hesitated to hit send - or overthought what happens after - you’re not alone. This episode gets into the emotional side of email that no one really talks about, but almost everyone feels. What unsubscribes actually mean (and why they’re not a problem) Why open rates fluctuate more than we expect How easy it is to tie numbers to how we feel about ourselves Why silence doesn’t mean r...
028: Email List Growth That Doesn’t Feel Slick, Salesy, or Forced 08.04.2026 25:29
If growing your email list has felt slow, awkward, or a little uncomfortable, you’re not doing it wrong. Most of us just don’t want to grow something in a way that feels pushy or performative. In this episode, we talk about how to grow your list in a way that’s clear, steady, and actually fits how you want to show up. Listen in for: Why slow growth is normal (and still works) How to show up witho...
027: The Hidden Pressure of “Keeping Up” (And Why Email Feels Overwhelming) 01.04.2026 24:03
If email has started to feel like something you have to come up with every week, it makes sense that it’s been hard to keep up. Most of us aren’t actually running out of ideas, though - we’re running out of energy trying to think of something new all the time. In this episode, we show you how to get out of that pattern so consistent email becomes doable, enjoyable, and sustainable. Listen in for...
026: Why So Many Smart Women Avoid Email (Even When They Know They Need It) 25.03.2026 28:55
If email has been sitting in the back of your mind - something you know you should be doing, but keep putting off - you’re not the only one. This isn’t really about discipline or motivation. It’s more about what’s actually going on underneath when we keep avoiding it … and why just trying harder doesn’t fix it. We’re talking about: Why email keeps getting pushed off (and what that’s really about)...
025: What an Email List Actually Does for Your Business 18.03.2026 23:19
If email has felt confusing, inconsistent, or like one more thing you should be doing … this one’s for you. We’re not getting into tech or overthinking strategy; we’re just talking about what email actually does in a real business. Because when it’s steady, it changes things in a way social media just doesn’t. In this episode, we talk about: Why email helps you stop rebuilding attention from scra...
024: Our Real Book Sales Numbers: The Good, The Embarrassing & The Honest 11.03.2026 29:51
In this behind-the-scenes episode, we’re sharing our real book sales numbers — what our self-published books have actually made, what worked, what didn’t, and what’s still sitting on our computers. If you’ve ever wondered how much money a book really makes on Amazon KDP — or whether writing a book is worth it — this is the honest conversation. In this episode, we cover: The actual revenue from ou...
023: Why A Book Changes How People See You (Even in a Crowded World) 04.03.2026 28:50
Even in a noisy, content-heavy world, a book still carries weight. In this episode, we talk about how books function socially and professionally - and why writing one often changes how people listen to you, trust you, and engage with your ideas. We reframe authority as trust, not platform size, and explore why a book can be a gift rather than a pitch. This episode helps us imagine life after the...
022: Your First Book: The Goal Isn’t ‘New York Times Bestseller’ (Here’s Why) 25.02.2026 26:27
We often put impossible pressure on a first book - and then wonder why it never gets finished. In this episode, we talk about why your first book doesn’t need to be big, definitive, or impressive to matter. We explore how releasing outcome pressure actually creates momentum and why small, clear, finishable books often do the most good. We’re all about choosing progress over performance and lettin...
021: Publishing Isn’t What It Used to Be - and That’s Actually Good News 18.02.2026 28:24
Publishing has changed dramatically, and for most people, that’s a gift - not a loss. In this episode, we unpack how self-publishing and Amazon KDP have reshaped the book industry and removed many of the barriers that used to keep meaningful books hidden. We talk honestly about fear, overwhelm, and the myth that “anyone can publish now, so does it even matter?” If publishing feels intimidating o...
020: Why Everyone Should Write a Book (And Why So Many Never Do) 11.02.2026 26:08
So many people want to write a book — and quietly carry the disappointment of never doing it. In this episode, we talk about why that desire matters, why finishing is often harder than starting, and why writing a book is about growth, clarity, and courage — not ego. We explore what keeps people stuck and why “someday” so often turns into never. This is a permission-giving conversation for anyone...
019: Living Softly: A New Way to Hold Work, Business, and Creativity 04.02.2026 39:27
What if the opposite of hard isn’t easy —but soft ? In this episode, we talk about what it looks like to live and work softly in a world that constantly tells us business, selling, and creativity have to be hard. Not soft as in vague or wobbly - but soft as in grounded, steady, and kind to ourselves while we do meaningful work. This is a conversation about pressure, language, and the quiet ways w...
018: Ethical Scarcity: Timers, Flash Sales & Deadlines (That Don’t Feel Manipulative) 28.01.2026 25:56
Many new entrepreneurs hesitate to use deadlines and timers because they’ve only seen them used with pressure, urgency hacks, or gimmicks that don’t match their values. But ethical scarcity isn’t about manipulating anyone — it’s about honoring your capacity, giving people clarity, and creating a structure that feels respectful to everyone involved. In this episode, we’re breaking down how to use...
017: Selling Without the Ick: How to Share Your Offer Without Cringing 21.01.2026 26:43
Selling shouldn’t make you feel awkward, sweaty, or like you’re suddenly doing a bad impression of a salesperson. You don’t need a sales persona — you just need language that feels honest, human, and aligned with who God actually made you to be. In this episode, we’re showing you how to share your offer without cringing, without pressure, and without pretending to be someone else. Think grounded...
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