Smart Marketing 2.0 - Latest Digital Marketing Tactics and Strategies

Your next episode of Smart Marketing 2.0 is here!   Join hosts, Justin Lester and Ebert Grobler, as they delve into the 10 essential components of a thriving collaboration between marketers and agencies. From setting clear objectives to providing comprehensive background information and communicating brand values and identity, you’ll be sure to gain valuable insights from this episode in order to...

We're excited to share our next insightful episode of Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler unpack the critical topic of "Understanding Your Agency’s Credentials" and why it's a pivotal factor in making informed decisions in your marketing journey. They'll help you explore how these credentials significantly influence your expectations...

Welcome to another intriguing episode of Smart Marketing 2.0! Join hosts Justin Lester and Ebert Grobler in uncovering the art of: "How to get the Most Value from your Agency." This episode navigates the delicate balance between sales and marketing responsibilities while uncovering the key to a successful agency-client relationship as they navigate the dynamic landscape of expectations,...

Welcome to Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler explore the essential question: "What kind of advertising do you need?" Discover the differences between intent marketing and interest marketing, and how they relate to push versus pull messaging. We'll weigh the pros and cons of each approach, arming you with the knowledge to enhance your adverti...

Welcome to the highly anticipated third episode of Smart Marketing 2.0! In this engaging installment our hosts, Justin Lester and Ebert Grobler, delve into the thought-provoking question: "Are you ready for advertising?" Prepare for an informative exploration as they shed light on the crucial relationship between marketing and advertising, emphasising the vital role of the age-old classi...

Welcome to the next episode of Smart Marketing 2.0! In this podcast,  the dynamic duo of Justin and Ebert delve deep into the timeless battle between traditional powerhouses and cutting-edge digital agencies. Get ready for an exciting journey as they unravel the diverse landscape and delve into the different worlds of digital agencies, including brand, creative, ad, and marketing agencies. Justin...

Welcome to the very first episode of Smart Marketing 2.0! In this podcast, we're here to help you up your digital marketing game. We know that the world of digital marketing is constantly evolving, and it can be tough to keep up with the latest trends and tactics. In this episode, we cover the who, what, where, when, why and how of Smart Marketing 2.0. We can't wait to share more with yo...

In this episode, we look to the year ahead and cover the dos and don'ts of Marketing in a Recession and Marketing Budgets in 2023. It's not about how much to spend or when to spend, but more importantly where to spend. We look at SEO and Paid Media, both Google and Social, and which you should invest in and when. We unpack how to be consistent with your budgets, even when markets are str...

In this episode we unpack the benefits and challenges of Google Ads in the iGaming industry with specific consideration to the restrictions applied by Google in this space. We discuss the different licensing applied to the different types of iGaming as well as the types of casinos; land-based vs. online, free play vs. real play, regional restrictions and the licensing required in each of these reg...

This week we introduce a new team member, Ebert Grobler, who will be hosting Smart Marketing alongside Justin Lester. As experts in the iGaming industry, we go through the different marketing options available to Online Casinos and specifically unpack where the best return on investment is and the profit margins related to each.  We specifically address Affiliate Marketing, SEO (Search Engine Opti...

There is no doubt there are some interesting and useful tools out there, but these are our 2021 favourites. The silver bullet. Having said that, it is not about the tools. First up is BombBomb which allows you to send video emails which is preferable in a number of ways. Some being that it creates that personal connection as well as allowing emotions to be portrayed in an easier way. It all presen...

This week the team discuss how different media platforms bring in different amounts of traffic. If you notice one channel is bring in more leads than another, focus on what works best for you then. Remember that algorithms are continuously changing, so just be aware and flexible to be able change strategies if and when it is needed. When you find which channel brings in the biggest percentage of t...

Some exciting news which we hadn't shared on the podcast up until now. Jason's business, Firing Squad has been acquired! The acquisition happened fairly quickly after a few conversations to agree on the terms. A Facebook post lead to Jason and Drew meeting, remotely of course, and hit it off straight away. Thanks to Entrepreneurs Organization, with who both Jason and Drew are members, th...

This week, The Smart Marketing team talks about how to reach your desired target audience. It's all good and well having the perfect content, but if it is not reaching the people it needs to, you are not going to achieve your set goals. How much do you know about the people you are providing to? It needs to be enough to know exactly how to reach them, to be visible in their pool of influence....

Old school or new school. In this episode, the team discusses which form of marketing is more cost-efficient. Content marketing or traditional marketing? Spending more doesn't always bring better results.  What goals are you wanting to achieve? Which type of marketing will get you the result you are looking for?

The Smart Marketing Team are discussing the sixth and final pillar of SEO in our 6 part series - User Experience.  In the past 5 episodes the team have discussed Readability, Relevancy, Popularity, Authority, and Trust. All of these add up to your sites User Experience rating.  User Experience begins on the search engine page, creating strong meta titles will ensure customers come into your site....

The team are discussing part 5 of our 6 part SEO series - Trustworthiness!  The Smart Marketing team are breaking  down how to run a successful SEO campaign into 6 simple parts, creating a trustworthy domain is a huge part of your SEO strategy.  Justin discusses the meaning of a Trustworthy domain, and how to create one in two parts.  First finding sites to link to your domain that are truly Trust...

In this episode the team are discussing the fourth pillar of SEO in our six part series - Authority! Our last episode discussed Popularity in link building, and the importance of ranking via your backlinks. The next step is to make sure those links are authoritative, and by association your site becomes trustworthy in Google's rank.  Find out who is linking to your site using domain tools, ch...

In this episode the team is discussing Popularity, the third pillar of SEO in our series about the six pillars of SEO.  Popularity, Authority and Trust can all be achieved through link building.  Justin takes us through what it means to have websites linking to your site, and how to find them using a few key tools such as backlink explorers. This can also help you identify spam and malicious links...

The team are discussing the 6 Pillars of SEO, a 6 part series designed to help you master your SEO.  Part 1 discussed the accessibility of websites, this week the Smart Marketing team takes us through the topic of relevancy, the second most important pillar of SEO.  Justin talks us through keywords, targeted keyword searches and the relevant apps and programs designed to pick up the best suggestio...

This week the team begin the first of a 6 part series uncovering the most important and fundamental aspects of SEO. Justin and Jason discuss accessibility of websites. Taking you through the various tools and focus areas of website access by search engines. The team provide information on CMS, sitemaps, robots.txt files, crawlability, and site searches. If you're starting out and have a new w...

This week Jason and Justin take you through the foundation for SEO and organic traffic share. Tried and trust methods for increasing your organic channel through best practice SEO solutions.  Technical SEO services can be complicated to get right, so enjoy this session and uncover how we can simplify over 200 ranking factors for search engines into 6 main pillars of SEO success. The team will be s...

This week the team discuss starting a podcast and provide listeners with some valuable insight and tips regarding tools for sharing audio, music programs, and scheduling. The second part of a series which will dive deep into the fundamentals of podcasts, information, networking, and distributing your content to new audiences. Podcasts can form the foundation for blog, website, and social media con...

This week the team discuss starting a podcast and engaging with new audiences across the globe. 600 Million blogs vs 800 thousand podcasts currently worldwide? The answer is a definitive..you'll have to take a listen! Enjoy the talk this week and discover how podcasts are changing the way people digest information and learn new things. The first part of a series which will dive deep into the...

This week the team tackle cold e-mail marketing and some of the best practices to engage and interact with potential customers through e-mail. From personalisation, testing, grammar, and overall DO NOTS, let the team guide you on some interesting tips and tactics to apply! Having feedback from potential clients and always remembering to follow-up, hope you enjoy what the team has put together. Goo...