Torie Mathis
Smart AF
When your time=money you have to be SMART. It's easy to waste your time, your money, and possibly your sanity, especially if you run a small team, family business or you're out there solo. After 15 years of building her marketing agency, working with thousands of frustrated business owners, and bootstrapping her way past 7-figures, Army Veteran Torie Mathis knows the struggle is real. Joined by her husband, Sean Mathis, fellow entrepreneur and Founder of Miles Through Time Automotive Museum, they talk marketing strategy, small business, raising kids, working together, accomplishing big goals,...
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Episodes
Ep. 165 Digital Marketing 101: SEO For Beginners - Schema Markup, Structured Data, and Rich Snippets 01.07.2023 4:40
Welcome back to the SEO for Beginners series. This is SEO Ranking Factor #9: Schema Markup, Structured Data, and Rich Snippets. In this episode, Torie is covering Schema Markup, Structured Data, and Rich Snippets and why they matter to your SEO success. For more SEO resources, tools, and tutorials get the free SEO guide at https://toriemathis.com/smart- seo/
Ep. 164 Digital Marketing 101: SEO For Beginners - Mobile Friendliness 30.06.2023 1:48
Welcome back to the SEO for Beginners series. This is SEO Ranking Factor #8: Mobile Friendliness. In this episode, Torie is covering what is mobile friendliness and why it matters to your SEO success. For more SEO resources, tools, and tutorials get the free SEO guide at https://toriemathis.com/smart- seo/
Ep. 163 Digital Marketing 101: SEO for Beginners - Do you Need an SSL for SEO? 29.06.2023 3:06
Welcome back to the SEO for Beginners series. This is SEO Ranking Factor #7: Site Security. In this episode, Torie is covering website security, SSL certificates, and why they matter to your SEO success. For more SEO resources, tools, and tutorials get the free SEO guide at https://toriemathis.com/smart- seo/
Ep. 160 Digital Marketing 101: SEO for Beginners - User Experience 26.06.2023 5:24
Welcome back to the SEO for Beginners series. This is SEO Ranking Factor #4: User Experience. In this episode, Torie is taking user experience; what is it and why it matters for your SEO success. For more SEO resources, tools, and tutorial get the free SEO guide at https://toriemathis.com/smart-seo/
Ep. 159 Digital Marketing 101: SEO for Beginners - Page Speed 25.06.2023 6:12
Welcome back to the SEO for Beginners series. This is SEO Ranking Factor #3: Page Speed. In this episode, Torie is covering pagespeed factors and why they matter to your SEO success. For more SEO resources, tools, and tutorial get the free SEO guide at https://toriemathis.com/smart-seo/
Ep. 158 Digital Marketing 101: SEO for Beginners - What are Backlinks? 24.06.2023 6:22
Welcome back to the SEO for beginners series. This is SEO Ranking Factor #2: Backlinks In this episode, Torie is covering offsite SEO Backlinks and why they matter to your SEO success. For more SEO resources, tools, and tutorial get the free SEO guide at https://toriemathis.com/smart-seo/
Ep. 157 Digital Marketing 101: SEO for Beginners - What is Search Intent? 23.06.2023 4:06
Welcome back to the SEO for beginners series. This is SEO Ranking Factor #1: Search Intent In this episode, Torie is covering Search Intent and why it matters to your SEO success. For more SEO resources, tools, and tutorial get the free SEO guide at https://toriemathis.com/smart-seo/
Ep. 156 Digital Marketing 101: SEO for Beginners - What is SEO? 22.06.2023 5:58
Welcome to the SEO for Beginners Series! Part 1 If you have a website, you've probably heard of SEO. And you probably know of a business that pays a tremendous amount of cash each month for this elusive SEO. You know you need it. You know it's how people find you're website, but REALLy what the heck is SEO. Whether you want to learn how to do it yourself or you are thinking of hiring out, every b...
Ep. 155 Digital Marketing 101: Easy Email Marketing- How to Grow Your Email List Guaranteed!!! 21.06.2023 5:24
Are you wondering how to get started with email marketing? Learning how to build an email list is a skill that will continue to grow your business month after month, year after year, but getting started can be tricky. In this episode, Torie goes over the exact steps to get started with your email marketing strategy from how to get people on your email list to starting to make them offers to sendin...
Ep. 154 Digital Marketing 101: 21 Powerful Low-Cost Marketing Strategies 20.06.2023 8:22
Don't have big bucks in your marketing budget? That doesn't mean you can't make a big impact. Int his episode, Torie has 21 low cost marketing ideas for your small business that will get more eyes on your business (just like the big guys) without the fork loads of cash. These are all great marketing strategies for a small business with a small marketing budget. Get transcript and resources at htt...
Ep. 153 Digital Marketing 101: How to Make Email Marketing Your Business Super Power 19.06.2023 10:15
Email marketing is a great strategy to get more customers and more sales and automate some of your marketing, but there are some best practices that you need to follow to get the most out of your email marketing strategy. In this episode, Torie will show you how to make email marketing your super power for business growth. Get transcript and resources at https://toriemathis.com/email-marketing-bes...
Ep. 152 Digital Marketing 101: The Surprising Way to Grow A Successful Brand 18.06.2023 4:33
You're building a personal brand online whether you like it or not, so why not take control of your personal branding and harness the power of a blog to control your message. In this episode, you'll get blogging tips to grow your personal brand, like what to blog about, blogging ideas, and where to find ideas for your blog. If you've wondered "what should I blog about?" - you'll know exactly what...
Ep. 151 Digital Marketing 101: What is the Best Lead Magnet to Grow My Email List? 17.06.2023 12:35
A lead magnet is one of the first steps in your sales funnel and could be the first time someone sees you, so you want to put your best foot forward and give them a lead magnet that will showcase your skills, your authority, and grow that know, like, and trust. A lead magnet will work for ANY business, yours too, so don't think this lead generation strategy isn't for you. But what lead magnet shou...
Ep. 150 Digital Marketing 101: 20 Powerful Benefits Of Digital Marketing 16.06.2023 12:57
If you've been thinking of getting more into digital marketing for your small business but just aren't sure if it's worth it, we've got to talk. Digital Marketing isn't just some trend or fun option for businesses. It isn't just "waiting time' on social media. It's honestly the best opportunity for small businesses EVER in the history of marketing. A bold claim, I know, but I have the proof to bac...
Ep. 149 Digital Marketing 101: Unique Content Marketing Ideas to STEAL 15.06.2023 17:19
These days everyone is making content online, even my 12-year-old daughter is a daily content creator, and with all this competition how do you stand out? How do you break through the content noise? First, you have to be unique. You have to find that thing that makes you, you. In this episode, Torie has 10 content marketing strategies you can steal to help you make your content marketing unique. G...
Ep. 148 Digital Marketing 101: 7 Steps to Start A Successful Online Business 14.06.2023 12:32
Building an online business is an amazing opportunity, and can be easier and more cost-effective than opening a brick and motor business, but there are a few things you can't miss. In this episode, Torie will show you the 7 steps to launch your business into the digital world. Get transcript and resources at https://toriemathis.com/steps-to-building-an-online-business/
Ep. 147 Digital Marketing 101: 5 Low Cost + No Cost Marketing Ideas 13.06.2023 8:56
You don't need to get weighed down by expensive marketing tactics, especially when you are just starting out. In this episode, Torie will show you there are many low-cost marketing strategies and even free marketing tactics that can grow your business and get you more customers and more sales. Get low-cost marketing resources, tools and tutorials at https://toriemathis.com
Ep. 146 Digital Marketing 101: Digital Marketing Coach Vs. Agency - What is Best For You? 12.06.2023 10:38
Do you need help with your digital marketing, but aren't sure what do actually need? Should you hire a marketing agency? A freelancer? Maybe get a digital marketing coach? In this episode, Torie will go over what is best for you including why price should not be a factor in your decision. Get digital marketing resources, tools, and tutorials at https://toriemathis.com
Ep. 145 Digital Marketing 101: 6 Ways to Get Started with Email Marketing 11.06.2023 9:59
Email continues to be one of the best digital marketing strategies for every small business and entrepreneur. With an ROI of 4200% it's a digital marketing strategy you can't pass up. But what is email marketing? How do you get started with email marketing? In this episode, Torie gives you 6 steps for Email Marketing for beginners to get started building your email list fast! Get the Free Smart Em...
Ep. 144 Digital Marketing 101: Local Marketing Secrets That Almost Got Me Fired 10.06.2023 12:37
Small businesses shell out big bucks to big agencies and get little to no results all the time. Is it bad marketing? Sometimes. In this episode, Torie will show you that sometimes, it's something else altogether. If you're busy "marketing" your business but getting no results, I have some local marketing secrets that will give you the boost your business needs. Get Local Digital Marketing resource...
Ep. 143 Digital Marketing 101: 11 Ways to Increase Website Traffic 09.06.2023 11:06
Now that you have a website, how do actually get people to it? What can you do to increase your website traffic? In this episode, Torie goes over 11 ways that you can increase visits to your website with both paid and free traffic sources. You'll also learn how to measure your traffic so you can double down on what's working. Check out the free Smart Marketing Traffic Guide at https://toriemathis...
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