Smart AF

Can you build a high-converting landing page in 20 minutes or less without crazy tech skills or boatloads of cash? The answer is YES! You've heard a landing page is a necessity to build your email list, convert more leads, and skyrocket your profits, but kinda sounds like a long, arduous, technical nightmare, right? I want to show you how you can use easy-to-use software to create a high-convertin...

Digital marketing is an amazing opportunity for local businesses to cost-effectively reach more people than ever before. Still, there are some local businesses that shy away from the idea of marketing online, but doing so means missing out on customers, attention, and sales. So let's look at why digital marketing is important for local business and how to get started with digital marketing for you...

Are you looking for the best way to book more discovery calls, get more coaching clients, and continually fill your calendar with qualified leads? I've tried many lead generation strategies for myself and my coach clients, and the best way to generate new coaching leads is a lead magnet! Let's go over why a lead magnet works so well, what the best lead magnets are for coaches and how to create one...

So many restaurants went under in 2020, and it didn't have to be that way. The ones that won had digital marketing systems in place and continued their business through the tough times. So many were just not prepared. Now is the time to future-proof your restaurant and put in place marketing systems, not just to attract new customers, but to get more repeat business, more referrals, and more revie...

Have you considered using emojis in your business communications and then wondered how appropriate they are to use? We did some digging and discovered the when, why and how to use emojis so you don't look inappropriate and actual communicate better. Yes, there are times when emojis will actually get your message across better, help you stand out and help your audience feel more connected with you....

What is the best Enneagram Personality for Entrepreneurship? When it comes to entrepreneurship, there is no one-size-fits-all personality type. However, some enneagram personality types are more well-suited to the entrepreneurial lifestyle than others. Here is a look at the best Enneagram personality for entrepreneurship, as well as the strengths and weaknesses of each type and some famous example...

Google is the world's most visited website, and they'll give you a slice of it for free, you just have to set it up! In this episode, I;ll go over how to set up your Google Business Profile (formerly Google My Business - GMB), how to optimize your Google My Business page, Google SEO, and more. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business....

Email marketing is the holy grail of digital marketing. When we started our automotive museum with our ONE car, one of the first things we did was set up our email list. Why? Because email marketing works. It keeps you top of mind, builds trust, and makes sales. It worked for our car museum, it works for our marketing agency clients, and it can work for you...if you understand how it works. That i...

We all see businesses online that seem to be able to do it all. They post online, send emails and make sales without looking stressed - they make it all look easy. Want a little easy in your marketing and sales? You need to set up a sales funnel.  In this episode, I will go over some of the amazing benefits of a sales funnel for your business and show you how you can get started with this automati...

Now is the best time to be in business. Digital Marketing has opened up a whole new world of marketing and reaching more potential buyers than ever before. So why is digital marketing so important? In this episode, let's go over the major benefits of digital marketing. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even...

If you've wondered if video marketing is worth it, this is for you. Creating even simple videos for your business has many benefits, including helping you stand out, attracting more attention, and making more sales. But that is just the beginning. In this episode, I will go over 25 reasons how video marketing can help grow your business. Remember you don't need crazy tech skills, buckets of cash,...

Did you skip mapping your customer journey??? Uh oh. Knowing where your customers are on their customer journey when they find your business will allow you to create the right message at the right time; and that means a better customer experience and more sales. 🚩 Don't skip mapping your customer journey! Once you create a customer journey map you can create content in line with each of your cust...

Do you feel like your marketing is falling flat? If you're feeling like your marketing is just wasting time then this episode is for you. I have small changes you can make to your marketing to get BIG results. These beginner marketing tips will you better results from your small business marketing. Follow these 5 marketing tips to fix your marketing now. Remember you don't need crazy tech skills,...

In this social media age, it's easy to dismiss email marketing, especially the good old newsletter, but this is one digital marketing tool you do not want to dismiss. But what is newsletter marketing? And how can a newsletter work for your small business? Is it even worth it? Find out all of this and more in this episode. Remember you don't need crazy tech skills, buckets of cash, or a dedicated s...

Since all of your marketing strategies will be based on your target market the best thing you can do is know more about them, and that means knowing how to do basic market research. Why Do Market Research??? When you know how to do market research for your small business you'll have insights on what your audience wants, what they need, and more importantly what they'll buy. Then you base your prod...

Hey Solopreneurs, we gotta talk. Are you downplaying your part in your business, saying you're "just" a freelancer or solopreneur? In this episode, I've got some solopreneur tips to maximize your success and it's all about your mindset. In this video, we're talking about solopreneur mindset tips. Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your busine...

If you want to create content for your digital marketing but just don't have the time, I have the answer for you...Content repurposing. Content repurposing is where you take the content you already have and more pieces of content out of it. If you've never done this or just need some ideas to get your creative juices flowing, I have 36 ideas of ways you can repurpose your content! In this episode,...

Want to know how to grow your business fast? I have 5 ways to accelerate your business growth. 🚀 Listen to learn how to grow your business and sales faster! In this episode, I cover these 5 business growth strategies to grow your business faster: 1. Fill a Need 2. Know Your Customers 3. New vs. Better 4. Automation + Email Marketing 5. Clear Vision  If you want to know how to grow your business s...

On this episode of Smart Ask, "JOE" asked, "what should I post on social media?" Figuring out what to post on your Facebook business page can be confusing, especially if it feels like things aren't working or you're taking a long time coming up with ideas of what to post. In this episode, I explain: ✓ The 3 things you must STOP doing on social media ✓ How to stop wasting time figuring out what to...

You may think success comes from hard work or who you know, or maybe even luck. But it isn't any of those. Want to know how to become successful? Success comes from mindset. And with the right mindset shifts, you can become better prepared for success in your business and in life. Here are 5 mindsets for success.

Are you putting your business at a disadvantage by accidentally looking unprofessional, unprepared or disorganized? You may be costing your business more clients and more money. In this episode, I have 10 ways you can look more professional online, attract more customers, and look more trustworthy without breaking the bank.

If you're thinking of advertising your small business on social media, I have 20 tips to get you started. These social media marketing tips will help you reach more people, get more conversions, and avoid wasting time and money.

Many small business owners wonder if branding is worth it for their small business. Are you wondering if branding is important? Branding can get a bad rap and it's no doubt when we look at big business branding. Boatloads of cash dropped on commercials, billboards and logos - yeah that's not the same as good old small business branding. With us little guys, we've got to do things a little differen...

If you're not getting a steady stream of new customers into your sales funnel we've got to talk. Your sales funnel strategy can consistently bring in new clients no matter what time of year if you have some things set up correctly. I  have 5 ways to keep your sales funnel filled with new business and to make your lead generation strategy work for you, even while you sleep. Sales funnel marketing d...

We've set up hundreds of Google Business Profiles, and questions always arise about your address. Can you put your home address? Should you use a service area? Will it hurt to hide your address? In this episode, I'll go over all of these and more.