Small Town Stylist

It doesn't matter if you're a new stylist just building your business, or an established stylist who is moving to a new area or coming back from a leave of absence. This episode details the exact steps I would take to start marketing my business from zero clients to fully booked behind the chair.

This episode discusses texting anxiety, the overwhelming feeling that emerges when your inbox is overflowing, and the solution to overcome this self-sabatoging habit in your business as an independent hairstylist.

Is AI taking over the hair industry? This episode explores Casey's predictions of how this technology will influence hair trends, marketing, and the future of the beauty industry.

Misty Jayne is a life and money empowerment coach and the host of The Starting Messy Podcast. In this episode she is joining Casey Taylor to discuss the importance of personal finances for hairstylists. They explore the mindset around pricing and finances in small towns, overcoming the fear of being selfish, and the impact of personal finances on business finances. Misty emphasizes the need to nor...

In this conversation, Casey Taylor discusses the updates to Meta's paid verified business tiers and the updated Instagram algorithm. She clarifies the misinformation and fear surrounding these changes, and discusses the impact of the algorithm updates on salon owners. She offers advice for navigating a long-term marketing strategy, and how to determine if paying for a verification badge would bene...

In this episode, Casey Taylor discusses why so many hairstylists are feeling burnt out from the client vs stylist narrative on TikTok. She shares her perspective on the latest PTO drama, and offers resources on how self employed stylists can implement paid time off, retirement, and insurance into their own small businesses structure. Join the waitlist for The Small Town Stylist Collective: www.cas...

In this episode, Casey Taylor has a conversation exploring the topic of "charging your worth" in the beauty industry. She challenges the idea that self-worth is somehow tied to monetary value and emphasizes the importance of separating personal worth from hairstylists pricing. She continues to discuss the negative effects of career enmeshment and the need to rediscover individuality outside of bei...

In this episode Casey is breaking down the FTC ruling to ban non-competes and how that will affect both stylists and salon owners in the beauty industry. She outlines potential alternatives that she predicts will become more popular as this new ban goes into effect, and how to navigate those from both a stylist and salon owner perspective. Casey is not a lawyer and this is NOT legal advice. You ca...

This episode of the Small Town Stylist podcast discusses cancellation policies in the beauty industry. Casey Taylor shares her observations and offers advice on how to approach cancellation policies in a clear and compassionate manner. She emphasizes the importance of clearly defining policies, having in-person conversations with clients, and enforcing policies consistently but with compassion. Sh...

In this episode, Casey Taylor discusses common misconceptions about social media marketing as a small town stylist and provides strategies for attracting local clients. She emphasizes the importance of focusing on targeted clients rather than vanity metrics and highlights the value of platforms like Facebook and Google for reaching local audiences. Casey also recommends optimizing SEO, creating a...

In this episode Casey is sharing a little bit of her journey deciding to go to a small town cosmetology school, the pushback she received from her parents, and the discouraging environment some of her instructors created. She also reflects on the challenges many stylist face through the transition out of cosmetology school and into the salon. She discusses how she has overcome some of the limiting...

Welcome to the Small Town Stylist podcast. My Name is Casey Taylor and this introduction will let you why I chose to focus on small town hairstylists, a little bit about my back story, and what you can expect out of upcoming episodes. Subscribe to get all of the weekly episodes dropping on Mondays, and send an Instagram DM letting me know what your thoughts are on the podcast as well as what topic...