Small Town Stylist

Struggling to raise your prices as a hairstylist? Misty Jayne and Casey Taylor break down the emotional side of pricing, how to understand your numbers, and ways to charge with confidence—without fear or guilt. Enjoy Part 1 of this series and come back next week for Part 2 price increases, small town stylist, business coaching, emotional impact, money management, client value, confidence in pricin...

Watch the free training: www.caseytaylorstylist.com/freetraining Want to learn more about working directly with me to simplify your business strategies and take the stress out of charging luxury prices in a small town? Vist www.caseytaylorstylist.com/collective

Save your seat inside of the FREE zoom training: www.caseytaylorstylist.com/freetraining

Hopefully I do this story justice. There are definitely some details that I left out that led me to ultimately feel like there was nothing more I could do for this client, but to be honest most of the reason I decided to fire this client is irrelevant to how I handled the situation and the subsequent aftermath. I hope this episode can be a reminder to stand firm in your boundaries, trust your intu...

Because I value transparency, it's only fair for me to share that I have been part of the Olaplex Advocate program for 2 years now, which means I receive some free product from them. But I have been a fully invested Olaplex user for 10 years now and all of my thoughts and opinions existed long before partnering with them. In this episode I'm breaking down the science of Olaplex so that we can clea...

Some hairstylists are going to hate this, but I don't think we need to be demonizing all drugstore products or praising all "professional" products. In my experience and research there are good and bad products at the drug store just as there are good and bad products in the pro stores, but so often stylists repeat misinformation about certain ingredients without getting a better understanding of...

I am in love with this trend of turning your new years goals into a bingo board! It not only helps me create a visual of my goals and my progress for the year, but it also gives me more tangible steps towards reaching my overall intentions. The idea behind a goals bingo board is that you take a traditional bingo board with 5 columns and rows to create 25 objectives that you want to accomplish for...

Sometimes you need to take a step back in order to find clarity on your goals. I've absolutely loved hosting this first season of The Small Town Stylist Podcast, and I'm looking forward to fresh perspectives and new conversations in 2025. Be sure to subscribe so that you don't miss an episode when I return in the new year, and follow @smalltownstylistpodcast on Instagram to stay in the loop about...

In this episode I'm sharing my predictions about a shift in the holiday rush and what this means for salons going into 2025 as we navigate inflation and an evolving economy.

It might sound counter productive, but you have to go through seasons where your personal life takes priority over your career in order to see impactful growth in your business. My friend @Iamlauraelizabeth said it best when she posted this to IG: "it doesn't get easier, you get better..." To be honest this week I had several personal life things happen that put me in a very self reflective headsp...

Have you ever looked at other salons and hairstylists you admire for inspiration or business strategies? I'm not saying it's a bad thing to be inspired by another successful stylist, but I am telling you why you need to create a strategy that is unique to your personal business behind the chair if you want to see real progress towards your goals on both a personal and professional level. listen to...

Learn why I no longer consider median income when raising my prices in the salon, and you should too. I am hosting a free training today all about How to build a luxury clientele in a small town. Visit www.caseytaylorstylist.com/free to sign up to join live on Monday October 7th, at 12:00pm Central Time, or grab the replay that will be available for the next 48 hours only!

Would you rather pass out business cards to strangers in the grocery store or post on social media to attract more clients to your salon? There is no right or wrong answer, but you do have to have some kind of marketing strategy if you want to have a sustainable business behind the chair. In this episode I'm breaking down the evolution of marketing strategies in the beauty industry and the importa...

Have you ever felt guilt or shame for cutting back your hours in the salon? Did you believe that reducing your schedule would be the solution you needed to break free from burnout behind the chair, but then you're caught off guard by contradicting emotions to what you imagined those changs would feel like? In this conversation I want to break down the emotional challenges of achieving a healthy wo...

This multi-tasking mini episode is brought to you from my kitchen because it was absolutely necessary for me to bake cookies to bring to class tomorrow (aka the day this episode will come out) Do you want me to come teach at your salon? Send an email to casey@caseytaylorstylist.com and we can discuss the details! SIGN UP FOR MY FREE TRAINING ON OCTOBER 7th www.caseytaylorstylist.com/free

In this episode I'm getting honest about my recent struggles with food and the often unhealthy eating habits of hairstylists in the salon. I am sharing tips to overcome the cycles of skipping lunch breaks, ways to find inspiration for meals when you are too overwhelmed with decisions, and my advice for making lunch breaks something you actually enjoy rather than another inconvenience on your to do...

In this conversation, Casey Taylor discusses the holiday rush in the beauty industry and how to regain control over busy seasons in your business. She shares her personal experience of unhealthy work habits and overworking during the holiday season, and how she shifted her perspective to create a healthier work-life balance. Casey emphasizes the importance of setting boundaries, recognizing person...

Haley Walker is an alumni student of the Small Town Stylist Collective who has opened a beautiful suite rental salon in rural western Kentucky. She shares a little about her experience opening a high end salon in a small town, how she empowers her stylists to elevate their client experience and income within her salon space, and some of the push back she's received doing business differently in a...

Did you notice I was MIA for 2 weeks? Well the truth is I overcommitted myself, but in this episode I want to share a little bit of the life update that led to me falling behind on recording, lessons I've been reminded of through this busy season of life and business, and why it's a good thing to prioritize yourself over your business. Sometimes circumstances are out of our control but there is a...

Is "niching down" the new buzz term in the beauty industry? In this episode I'm chatting about how hairstylists have taken specializing too far. Learn more about my personal experience with exploring different specialties and understand the importance of not limiting your skill set too early in your career. If you've ever been told that you have to specialize in order to be successful, I want to c...

Listen to this episode swap with @_mistyjayne_ from The Starting Messy Podcast. I always value our conversations about life, the beauty industry, money relationships, and the messy journeys of entrepreneurship. and if you want to hear more from Misty you can go back and listen to episode 8 of Small Town Stylist Podcast

I'm back from a stunning vacation in the Texas HIll Country, but it has me wondering when the last time YOU took a vacation was? Let's dive into how you can afford to take your dream vacation, why taking vacation is important, and why all of the best vacations in the world will still not solve your problems with burn out (but I have a solution that will help!) Listen to my Instagram Live with Mist...

This past week marks 6 years since I opened up my dream salon in my hometown, but I used to say that I NEVER wanted to be a salon owner. Sometimes life has different plans for you, and saying yes to things that are outside of your comfort zone can lead to the most rewarding experiences of your life. SMALL TOWN PRICE INCREASE MASTERCLASS: www.caseytaylorstylist.com/masterclass Join the waitlist for...

In this episode I'm breaking down the four most common pricing strategies in the beauty industry: a la carte, hourly, parts and labor, and package pricing. Learn about my personal experiences with each model and highlight the pros and cons of each strategy s that you can determine which one might be the best for your personal business. SMALL TOWN PRICE INCREASE MASTERCLASS: www.caseytaylorstylist....

Friends and family are some of the most complicated relationships to navigate in business, especially if they are expecting a discount you no longer feel comfortable giving. In this episode I'm breaking down why I wish I had never offered a friends and family discount, and how you can politely set boundaries within your business to stop feeling disrespected by the people who you're supposed to be...