Small But Mighty Agency: How to Grow Your Agency

Facing a decision and not sure which way to turn?  The nature of being an entrepreneur is to make decisions; some decisions are quick, and others carry more risk and uncertainty. That’s why it’s an investment in yourself to check your intuitive decision-making process with a recipe for making better decisions.   This 12-step process has helped me support an agency owner in selling and exiting his...

Want to know the 5 pillars that anchored business growth this year?  In our annual year-end review, we drill down to five learnings that will inform the steps for next year and share how you can take each one to level up in 2024. ⭐Purpose ⭐Retention ⭐Micro-Shifts ⭐Leadership ⭐Real-Life Connections You’ll hear how the pillars anchored the growth of my business and the growth of the agencies I...

Are You Just Delegating or Truly Leading?  If you've ever faced disappointment despite 'clear' instructions or felt like your leadership approach isn't resonating – I’ve been there too.  Leadership is more than the oversimplified mantra of "just delegate.” There is much more to growing a business with a team than "just delegate.” Delegating is one style of leadership...

Did you know it requires more than systems and processes to get you out of client delivery, increase efficiency and scale your business?  In today’s episode, I’m sharing why systems are merely a starting point and not the finish line because the crucial factor often overlooked is leadership. Leadership is how you create a scaleable business where people hold one another accountable, encouraging a...

How did I land the emcee role for one of Canada’s largest TEDx?  Great question.  Here’s the secret. At the end of last year, I took a CEO day for myself — no distractions, no meetings, no laptop—just me and my notebook.  I identified four lessons that grew my business. I’m replaying the episode for you all because if there was a secret to my year, it was knowing how to focus.  Getting to host TED...

Want to be the agency that clients think of in your niche?  👏Yes.  Are you strategically positioned to attract more clients?  Find out in this episode of the Small But Mighty Agency podcast.  I’m focusing on what it takes to have powerful positioning in your business.  Positioning isn’t just about standing out – it’s about being strategically positioned in the minds of your clients.  Here’s a pee...

How do you challenge the norms in your niche?  For example, do most businesses in your niche say they provide excellent customer service? And you find yourself saying something similar.  If that’s you, it’s time to break free of the sameness and make a bigger impact.  And if it’s not you, you can’t lose by exploring better positioning.  I share two questions in this episode to help you explore bet...

Have you ever felt the weight of comparing your journey to someone else's?  You know, that irresistible urge to measure your progress against others, especially in this last quarter of the year.  We've all been there, and today, I have insights to share on the comparison trap,  drawing from lessons learned during my Master's Degree and the wise words of an Olympic Gold Medalist prof...

What if I told you that your expertise can get in the way of growing your business?  It sounds counterintuitive, but it's a real barrier.  The phenomenon is called the curse of the expert. It can play out in different ways on your journey from being a solo service-based business owner to an agency owner.  But wait, isn't being an expert advantageous? When that expertise becomes a barrier...

Are you protecting your time effectively? Last month, I found myself in the emergency room of a hospital, and it got me thinking about the parallels between better boundaries in an emergency room and in a business.  Not every challenge in a business, just like not every trip to the ER, is a life or death situation. The right boundaries help you prioritize what truly matters and let go of being the...

How do you transform processes into profits?  If you want a higher ticket offering in your service-based business, tune in.  You’re listening to the last episode of a series to help you break down a strategic system in your business called your intellectual property so that you can build a profitable business without burning out.  Intellectual property drives results and helps your team deliver fo...

Are you ready to discover what can separate your service offerings from the pack?   We're digging into the art of crafting a repeatable structure for your service delivery and what makes it possible to transfer your knowledge to others.  In this episode, strategic service delivery structure isn’t just about the mechanics of intellectual property. There’s more.  Understand how it's about...

Do you know how to steer clear of the A to Z thinking trap?" It’s a major pitfall that keeps service-based business owners trapped as the bottleneck of their business.  In this episode, we’ll give you step-by-step actions to avoid the trap or, if you're in it, how to get out - so you can grow your business and do it with a lean team.  Show Links Part 1:  Ep 67: How can intellectual prope...

Are you looking to take your business to the next level without becoming the bottleneck? If that sounds like you, tune in.  In this series, I'm bringing you short, power-packed episodes that reveal valuable insights on developing your money-making intellectual property so you can grow a business without being the bottleneck.  Today, we're diving into part two of the series, where I'...

Have you ever wondered how to find and develop your money-making intellectual property in your service-based business?  Maybe you think you don’t have intellectual property, or you find yourself doing the work in your business but struggling to unlock the method to your expertise.  In this five-part series on the podcast, we’re deep diving into how to find and develop your money-making intellectua...

What is the messy middle? The messy middle is the transformation phase, where you get out of client delivery and grow your business with a lean team.   If you’re a marketer, consultant or creative who turned your skill and expertise into a service-based business, odds are you started your business for more opportunities and freedom. As you scale your business from just you to three, five or twenty...

How can agency owners leverage financial forecasting and modelling to better inform strategic planning and drive growth?  Lean in as we talk to an agency owner whose secret to scaling from seven to eight figures is mastering financial forecasting.  You might be at the stage of business where you’re doing this with minimal support, or you might have a fractional or even full-time Chief Financial Of...

Are you scaling chaos in your service-based business?  If you started your business as a marketer, consultant or creative and have grown from a solopreneur to having a team, you may have some solopreneur habits holding you back. And if you've been following my journey, you already know that structure, roles, and processes are the secret sauce for keeping chaos at bay.  But here's the twi...

What's the hidden cost of not building your team in your business?  It's easy to fall into the trap of thinking that doing everything yourself is the best option, but the truth is, it can lead to burnout and regret down the line.  As a coach and consultant, I've seen firsthand how entrepreneurs can take on a lot, but we all have a breaking point. So, what can you do to avoid falling...

Have you hit a wall in your business, struggling to grow from solopreneur to a lean team that can give you back more time?  You’re not alone; it's a common struggle.  Building a team for your service business goes beyond hiring people; it's about creating an effective organizational structure, developing processes, improving communication, and stepping into leadership.  Today we’re explo...

Are you ready to take your business to the next level but feeling held back by fears and doubts?  Join us for an inspiring episode where we explore the topic of cultivating courage as an entrepreneur. Hint: courage isn’t always about doing more; it can be about doing less.  We discuss the not-so-obvious blocks that can hinder your growth and provide insights to overcome them.  Discover the power o...

Attention all creatives, consultants, and marketers! Is the agency model the best path for scaling your service business? In this episode of the Small But Mighty Agency Podcast, I tackle this question and share my insights on the agency model drawing from nine years of hands-on experience building and coaching multiple six and seven-figure agency owners.  I discuss the right time to consider the a...

Do your clients see you as a partner or a vendor? What is the difference, and why does it matter? My guests today reached their first annual $500K in revenue by prioritizing setting themselves up as a partner to their clients and establishing a strategic relationship that is long term.  If you’re in a vendor relationship, it's transactional, and your clients contact you when a transaction is...

How to double your revenue and increase client retention in your business?  It takes more than just getting more clients.  Consider how the business can be sustainable when you want to double your revenue. You need to build internal capacity in your business.  Nobody wants a rollercoaster service business when the churn rate is high, one month, you’re feasting, and the following month you’re fasti...

Is now the right time to change, pivot or develop a new offer in your business? As business owners, we can’t be tone death to what's happening in the market and the economy – both are different than just two years ago.  What might have been working two years ago in your niche is rapidly changing, requiring you to make potentially big decisions.  Today, we have a  timely discussion from an ent...