Kay Godfrey & Crystal Petzer
Small Business Sorted Podcast with Kay & Crystal
Running a small to medium business doesn't have to feel like chaos. Business Sorted is the podcast for Australian small business owners who want less stress, more clarity, and a business that actually works for them. Hosted by business growth coach/business advisor Crystal Petzer and bookkeeper Kay Godfrey, each episode pairs real-world strategy with practical financial know-how. No jargon, no fluff, just straight-talking advice from two women with over 40 years of combined experience helping businesses thrive. Crystal brings 30 years of hands-on business experience, from opening her first se...
Author
Kay Godfrey & Crystal Petzer
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
Working With Your Partner Without Killing The Relationship (Eps11)(Radio version) 10.07.2026 44:23
Send us Fan Mail Running a small business with your partner can feel like a pressure cooker — invoices at dinner, staff issues on weekends, money stress, blurred roles, and zero work–life balance. In this episode, Kay & Crystal unpack the real challenges couples face when building a business together, and why so many tradie couples and family businesses struggle with communication, expectation...
Have you tried to do the Business Wheel of Success yet?(video)(Eps10) 06.07.2026 47:21
Send us Fan Mail In this episode of Small Business Sorted , Kay and Crystal dive into the Business Wheel of Success — a practical 10‑part self‑assessment that gives every business owner a clear “line in the sand” for where their business is really at. Using two example businesses — Kay as a bookkeeper and Crystal as a handyman/tradie — they walk through each section of the wheel, rating themselves...
Have You Tried The Business Wheel of Success? (Radio version)(Eps10) 03.07.2026 42:20
Send us Fan Mail In this episode of Small Business Sorted , Kay and Crystal dive into the Business Wheel of Success — a practical 10‑part self‑assessment that gives every business owner a clear “line in the sand” for where their business is really at. Using two example businesses — Kay as a bookkeeper and Crystal as a handyman/tradie — they walk through each section of the wheel, rating themselves...
Getting the most our of your accountant (Radio Version)(Eps9) 29.06.2026 46:16
Send us Fan Mail Most business owners only see their accountant at tax time — and it’s costing them clarity, confidence, and profit. In this episode, Kay and Crystal break down what your accountant should be helping you with, how often you should meet, and the key numbers every business owner must track to stay in control. We share real stories (including the million‑dollar business that didn’t kn...
From Chaos to control-how automation transforms your business (Eps3) (Video) 26.06.2026 39:05
Send us Fan Mail In this episode, small business podcast, Crystal and Kay talk about what happens when you're still running your business off whiteboards, diaries, and what's stuck in your head, and why making the switch to proper systems is one of the biggest game changers for any small business. They share a real story of a trades business owner who was waking up stressed, couldn'...
Cash Flow Chaos (Eps1) (Video) 23.06.2026 33:15
Send us Fan Mail You're flat out. The work keeps coming in. You've got staff, you've got jobs on the books. So why does it feel like there's nothing left at the end of the month? In this episode, small business podcast, Crystal and Kay dig into one of the biggest frustrations in small business: being busy but not profitable. They talk through why this happens, including pricing...
Staffing Struggles (Eps2) (Video) 23.06.2026 40:09
Send us Fan Mail You're the boss, but sometimes it doesn't feel like it. Your staff are turning up late, doing things their own way, and you're starting to wonder if they even care anymore. In this episode, small business podcast, Crystal and Kay get into one of the most common frustrations in small business: staff who seem to have checked out. They share real stories from clients w...
What Makes A Good Bookkeeper? (Eps5) (Video) 23.06.2026 39:57
Send us Fan Mail In this candid and practical conversation, Kay and Crystal dive into one of the most misunderstood topics in small business: what actually makes a good bookkeeper . From keeping your books accurate and up to date, to building strong client relationships, to spotting red flags before they become disasters the duo unpack the real traits that separate average bookkeepers from truly g...
Managing A Business Through Tough Times (Eps4) (Video) 22.06.2026 39:57
Send us Fan Mail In this candid and comforting episode, Kay and Crystal dive into what it really looks like to run a small business during tough times whether those challenges come from the economy, rising costs, industry shifts, or life itself. From cashflow pressure and pricing decisions to mental health, doom‑scrolling, and the weight of constant bad news, they unpack the practical steps and mi...
Pricing Isn't Just Numbers (Eps6) (Video) 22.06.2026 41:14
Send us Fan Mail Pricing isn’t just numbers — it’s psychology. In this episode, Kay and Crystal dive into the money mindsets we inherit, how childhood sayings like “waste not, want not” or “money doesn’t grow on trees” shape our pricing decisions, and why so many business owners undercharge. We unpack imposter syndrome, confidence, attracting the right clients, and how understanding your value (a...
The Realities of Running an E‑Commerce Homewares Brand With Deborah Mott (Radio Version) (Interview) (Eps8) 20.06.2026 1:04:04
Send us Fan Mail In this episode of Small Business Sorted , Kay and Crystal interview entrepreneur Deborah Mott, former owner of the e‑commerce and wholesale homewares brand Zakkia. Deborah shares the full story behind buying an existing business, scaling an online store, managing international manufacturing, and growing a product‑based brand across Australia and New Zealand. We dive deep into the...
Let's Build a Business Plan Live! Pet Groomer Example (Radio Version) (Eps7) 09.06.2026 46:02
Send us Fan Mail Business planning doesn’t have to be boring or a 50‑page document you never look at again. In this episode, Crystal and Kay walk through a simple, practical one‑page business plan that any small business owner can use to get clarity, direction, and momentum. To make it real, Kay steps into the shoes of “Maddie”, a mobile dog groomer on the Northern Beaches, and together they map o...
Pricing Isn't Just Numbers (Eps6) 23.05.2026 41:14
Send us Fan Mail Pricing isn’t just numbers — it’s psychology. In this episode, Kay and Crystal dive into the money mindsets we inherit, how childhood sayings like “waste not, want not” or “money doesn’t grow on trees” shape our pricing decisions, and why so many business owners undercharge. We unpack imposter syndrome, confidence, attracting the right clients, and how understanding your value (...
Managing A Business Through Tough Times (Eps4) 21.05.2026 39:57
Send us Fan Mail In this candid and comforting episode, Kay and Crystal dive into what it really looks like to run a small business during tough times whether those challenges come from the economy, rising costs, industry shifts, or life itself. From cashflow pressure and pricing decisions to mental health, doom‑scrolling, and the weight of constant bad news, they unpack the practical steps and mi...
Why You Need A Good Bookkeeper? (Eps5) 21.05.2026 41:49
Send us Fan Mail In this candid and practical conversation, Kay and Crystal dive into one of the most misunderstood topics in small business: what actually makes a good bookkeeper . From keeping your books accurate and up to date, to building strong client relationships, to spotting red flags before they become disasters the duo unpack the real traits that separate average bookkeepers from truly g...
From Chaos to Control: How Automation Transforms Your Business (Eps3) 08.04.2026 38:49
Send us Fan Mail In this episode, small business podcast, Crystal and Kay talk about what happens when you're still running your business off whiteboards, diaries, and what's stuck in your head, and why making the switch to proper systems is one of the biggest game changers for any small business. They share a real story of a trades business owner who was waking up stressed, couldn'...
Staffing Struggles: Why Hiring Feels Hard (and How to Get It Right)(Eps2) 07.04.2026 39:53
Send us Fan Mail You're the boss, but sometimes it doesn't feel like it. Your staff are turning up late, doing things their own way, and you're starting to wonder if they even care anymore. In this episode, small business podcast, Crystal and Kay get into one of the most common frustrations in small business: staff who seem to have checked out. They share real stories from clients w...
Cashflow Chaos: Why You’re Busy But Not Seeing the Profit (Eps1) 06.03.2026 32:45
Send us Fan Mail You're flat out. The work keeps coming in. You've got staff, you've got jobs on the books. So why does it feel like there's nothing left at the end of the month? In this episode, small business podcast, Crystal and Kay dig into one of the biggest frustrations in small business: being busy but not profitable. They talk through why this happens, including pricing...
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