Small Business Savvy | Web Design, Systems, and Marketing

If you know me, then you know that I am all about growing your business with passive income strategies and organic marketing, such as SEO. However, there’s an exception to every rule! Running Facebook ads are my exception. My friend and marketing strategist, Amanda Kuchlenz, joins me today to do a deep dive into Facebook ads for TPT sellers. Whether you’ve run ads before, or you have yet to take t...

Are you a teacher seller with a WordPress website? If you are, or are thinking about creating one, I’ve got some important advice for you! Launching a website is a lot of work, and I don’t want you to ever experience the total panic that will ensue if something happens to it. The scary reality is that lots of unfortunate things can happen to your website that we want to avoid. It could be a beauti...

If you have been a TPT seller for some time now, then you probably have lots of products that have been in your store for quite awhile. As nice as it would be to create a product one time and never have to touch it again, we all know that’s not the case. If you find yourself wondering whether or not it’s time to update your TPT product, you’ll gain some clarity in today’s episode. I’ll share three...

Your identity goes beyond being a TPT seller. You are teachers, spouses, parents, siblings, and friends. Balancing all of these roles in addition to being a business owner can feel like an impossible task. One thing is for sure. Time is not something that you seem to have an abundance of! The things that you choose to spend your limited time on is what can make all the difference in your business...

There are lots of options for strategies to market and grow your business, and sometimes it’s difficult to know where to put your time and energy. You want to focus on the things that will actually move your business forward, and it probably comes as no surprise when I tell you that leveraging SEO is one of those things that absolutely will pay off. But don’t just take it from me! Today I have Arl...

Where are my introverted teacher sellers? I know there’s many of you out there, and as a result, you may find social media to be extremely draining. It can be a lot of pressure to run a business that relies on sales, and selling on TPT is no exception. We tend to feel like we have to be cranking out content 24/7 on Instagram in order to bring in new customers. While creating reels, and showing up...

TPT sellers, raise your hand if you’ve ever referred to yourself as an "accidental entrepreneur". So many of us can relate to this phrase because most of us didn’t start our TPT stores thinking it would turn into a real business that brings in consistent income. Maybe you started out because you were a customer on TPT and realized, hey, I can do this! So you decided to start creating res...

If you know me then you know that I could talk about SEO, and how to leverage it for your business, all day long. However, there’s something else that teacher sellers like you really need to be doing in order to maximize your results and boost your sales. Can you guess what it is?  It’s optimizing your product listings for better TPT conversion rates! You see, SEO will bring traffic to your produc...

You’ve heard me talk again and again about the importance of SEO, and for good reason! A solid SEO strategy can boost you to the top of search results for your resources and products whether you’re on Google, TPT, Amazon, Etsy, or YouTube. The key is understanding the search algorithm for the platform you’re on.  Frustration often occurs when algorithm changes pop up, which has been happening a lo...

On episode 9 of The Savvy Teacher Seller, I shared my top 5 plugins that you should have on your WordPress site. Yes, certain plugins are a must when it comes to adding functionality to your website. However, the problems begin when you are using too many plugins, or the wrong ones! Sometimes I work on a client’s website and see that they have 50+ active plugins, and most of them just aren’t neces...

One of the most frequently asked questions that I get from TPT sellers is, what are the must-have WordPress plugins that I should have for my website? If you’ve had the same question, then today is your lucky day because I’m answering it in this episode, as well as why the right plugins are so important! If you have a WordPress website for your teacher seller business, then it’s important to know...

Have you heard the buzz around Google Analytics 4? If not, I'm here to fill you in about the recent announcement that was made. In short, the tracking code that most of our websites use to track analytics is being shut down. Everyone will be required to use the new Google Analytics 4 tracking to track their website data beginning July 1, 2023. Depending on when you're reading this, that...

As teacher sellers, we know that things are constantly changing and evolving. One of the latest updates is featured testimonials on TPT. If you’re a words of affirmation girl like I am, you’re going to love this! Since I’ve been part of the beta for these featured testimonials, I’ve had the opportunity to play around with this new feature for the past few weeks and want to share my thoughts (and e...

Ya’ll are in for a treat today because this is my very first guest episode! Better yet, we’re talking to someone who loves TPT data just as much as I do. Jarrett Vaucher is on the show to chat about why TPT data is so incredibly important for growth in your business. When you get into the habit of being intentional about tracking your data, it will allow you to make data-driven decisions that will...

Time to get ready for back to school season already? Whether we like it or not, it’s right around the corner, and may have even already arrived for some of you!  This means that the back to school rush and TPT sale is coming soon. Let’s go ahead and get our stores ready now so that this season can be a profitable one for your business. If you're unsure of where to start, I'm going to tel...

Do you use the TPT note to followers? Like so many other teacher sellers, maybe you feel like there’s no point because it seems like no one opens them anyway.  I used to think the same thing. However, I’ve started using it more consistently and I’m happy to report that it’s paying off in my store! The results aren’t always immediate, but they are there. Not only is it leading to more product sales...

If you have a website for your teacher seller business, then you likely have an about page. The big question is, are you using that page in the most effective way? See, lots of people make their about page all about them, but the reality is that your about page is not actually about you! If this sounds backwards, I totally get it. It's an "about page", so why wouldn't it be abo...

As a TPT seller, do you feel like you have to do all the things in order to keep your sales up? The need to constantly crank out content on Instagram, Facebook, and Pinterest is overwhelming to say the least. I used to feel like that too. I thought it was the only way that I had a chance at scaling my business, and it ultimately led to feelings of burn out and resentment towards my business. But t...

Welcome to the very first episode of The Savvy Teacher Seller! To kick things off, I'm sharing the spark notes version of how I went from a classroom teacher to entrepreneur. As a TPT seller, web designer, and SEO coach, I now have three sustainable 6-figure businesses that I love. If you're anything like me, there’s a good chance that you started your TPT store with the idea that you co...