Small Business Savvy | Web Design, Systems, and Marketing

Have you wondered if Pinterest is even worth your time as a TPT Seller? This episode will cover all you need to know about how Pinterest works in 2023! Today’s guest is Kate Ahl, the owner of Simple Pin Media, and she has nearly ten years of supporting clients with Pinterest for their businesses. Kate loves teaching others how to add Pinterest to their marketing strategy to see long-term growth wi...

Do you need help with managing multiple lead magnets in your TPT business? I'm sharing a four-step process for managing multiple email opt-ins for your list. Most teacher sellers have more lead magnets than other types of online business owners. As you may have already figured out, it can very quickly become overwhelming to try and balance them all. In today’s episode, I’ve got you covered wi...

Are you tired of staring at a blank screen with a blinking cursor when it's time to write your emails? I've got you covered with this episode as we dive into how to take your email marketing to the next level. Today's guest is Kate Doster, the creator of the Love Your List 2.0 Email Marketing Mega Course and an all-around email marketing expert! Kate's approach is different fro...

Are you ready to start an email list for your TPT business but need help figuring out where to start? I'm breaking it down into three simple steps to start without feeling overwhelmed! As we all know, social media algorithms are constantly changing, and TPT needs to give us a way to contact our buyers. Creating an email list is essential for having a way to reach our audiences.  In today&apos...

In many ways, as a TPT Seller, your website acts as your digital classroom. Just like our real classrooms, we need to dedicate time to giving it a thorough cleaning. What better time to do this than the season of renewal…spring! So, let’s do some spring cleaning, website style, and get our websites organized and decluttered. To keep your space tidy and your visitors engaged, you need to keep it fr...

As TPT Sellers, the ultimate goal is to attract more visitors and potential customers to our website, but how can we do it? By learning to use SEO best practices with our blog formatting strategy! When using good SEO, it’s like waving a magic wand to get more people to visit your website or your blog posts on their own, just from a search. Without it, your website is like a needle in a haystack… h...

How can working on TPT SEO grow your teacher seller business and your website traffic? Our guest Linda Williams is sharing how even someone who isn't a digital native can excel when tweaking key components of her SEO practices. Today's guest is Linda Williams, the owner of Teaching Science with Linda R Williams. Linda has been a teacher for over 34 years, and she's been selling scie...

In this bonus episode of the Savvy Teacher Seller podcast, I'm getting real about the recent acquisition of TeachersPayTeachers by IXL and how it's been causing stress within the teacher seller community (myself included). As a fellow teacher seller, I understand how unsettling this news can be, but I want to provide some reassurance and perspective on the situation. We talk about the th...

How can you make sense of your TPT dashboard and use the information to increase your earnings? There are certain data points that you should be focusing on, and I’m breaking them down for you inside this episode. This data can make or break your TPT business, so it's time to stop resisting the numbers and learn how to use the information to make the best data-driven decisions! There are thre...

Are you constantly running out of time, trying to juggle motherhood and your TPT business? You're not alone! But, the good news is that it's possible to achieve a balance that you feel good about, and today's episode is about how one teacher seller is making it all happen. Today's guest is Melissa Martinez, the owner of That One Cheerful Classroom . Melissa started as an upper...

We all know how important data and SEO are to our business growth, but it's always fascinating to hear firsthand how a fellow teacher seller is finding success! Our guest Keira is sharing how she utilizes her TPT store data to grow her Spanish TPT store. The best part of Keira's journey is that she has seen massive growth by focusing on her existing products rather than constantly creati...

Do you need help choosing which TPT preview is best for your products? Why are previews so important, and how much time should you put into them? These are common questions among TPT sellers, for a good reason! As you've probably heard, your product preview is one of the most important parts of your listings. Data shows that customers are 60% more likely to purchase a product with a TPT previ...

What's your worst nightmare as a TPT seller? Losing everything on your computer is probably at the top of your list! I learned the hard way when I had to factory reset my Macbook, and I'm here to share my lessons. This mishap was a seriously stressful experience, with many moving pieces. But it also taught me some valuable lessons I want to share with you to help you avoid this in the fu...

Are you tired of wasting time and feeling like there's not enough hours in the day to get everything done? I'm raising my hand with you! That's why today I’m sharing my Top 20 Google Chrome extensions for TPT sellers (and really any online entrepreneurs).  Believe it or not, something as simple as a Chrome extension can really help you save time, increase productivity, and generally...

Do you need help to keep your personal and business life separated? Today I am talking about a super helpful tool that can help you streamline and organize your business and personal life, and that is using the Chrome multiple profiles available in the Google Chrome browser. If you are like many teacher sellers, you probably use Google Chrome as your go-to web browser for both personal and profess...

What's something that all of us teacher sellers have in common? We're busy, busy, busy! If you love learning new ways to streamline your business and save you time, then I have a feeling you'll be all ears for today's episode. I'm sharing all about how you can use AI, or artificial intelligence, to get more done in less time. Many of these AI tools are beginning to gain tr...

This is our first episode of 2023, and we're kicking things off with a collection of 23 TPT seller tips. This list includes some of my best pieces of advice, as well as words of wisdom straight from the mouths of teacher sellers like you. These TPT seller tips are for both new and veteran teachers, and include a lot of things that I wish I knew from the very beginning of my seller journey. Th...

When you open your gmail inbox, do you feel an immediate rush of overwhelm? Would you be embarrassed for someone to see the inside of your Google Drive? If you answered yes, then today's episode just might change your life! I often describe my inbox as a dumpster fire. Even when I take the time to get it organized, and get rid of unwanted emails, I can never seem to actually keep it that way....

Do you ever wish that you could get honest feedback about your TPT store from an experienced teacher seller? A store audit may be just what you need! You'll get to learn exactly what a store audit looks like in today's special episode. This is a unique episode because it's originally from the School of Sellers podcast, hosted by Erin Waters. It's a store audit that Erin did for...

Today's episode is part three in our "selling on your site" podcast series. In episode 23 , I shared what to consider before taking the leap in opening your website store. Then, in episode 24 , Katherine Tucker joined me for a discussion all about the ins and outs of sales tax for teacher sellers. Now that you know about starting your website store, and how to handle sales tax, let&...

More and more teacher sellers are beginning to expand their offerings by opening website stores, selling physical products, or creating courses and memberships. If you fall into this category, there’s a very important topic that you need to know about - sales tax for teacher sellers. We need to know the ins and outs of sales tax so that we can ensure we’re doing what’s necessary to keep our busine...

Have you ever considered opening a website store as a way to diversify your income and sell your resources somewhere other than TPT? This has been a hot topic among teacher sellers lately, and for good reason! Opening a store on your own website can be a super smart business strategy, and one that many sellers have found success with. However, there are lots of things to consider before taking the...

The last couple of episodes have been a part of a special email marketing series, and today marks the third and final episode in this series! In case you missed the first two, episode 20 was all about making the most of your email marketing, and episode 21 focused on the difference between a free resource library and individual opt-ins. By now we know the why of email marketing, and the importance...

There are lots of effective ways to build your email list, but what’s the best way for you? Two of the top list-building methods are to use a free resource library or to create an individual opt in. If you’re wondering which of the two you should go with, the truth is, there are pros and cons to each of these strategies! You are the only one who can decide which fits your business needs the best....

How confident are you in your email marketing methods? If you’ve been a TPT seller for awhile, then you’ve likely heard about how important email marketing really is. It’s a platform that can be leveraged to build relationships with your ideal customers, and ultimately increase your sales. To put it simply, email should be at the top of your list of marketing priorities. Sometimes, however, we are...