Small Business Made Simple Podcast

It's time to choose your 2024 word! Your Word of the Year! The act of choosing one word to represent what you want for the year ahead, in this case 2024, has worked remarkably well for me in the past, as well as many people in my community. What's it about? How do you choose one? Tune in and all will be revealed, including what my word for 2024 will be! You can find the show notes and in listen he...

What would you sell if you were to sell your business? What would make up the Good Will inside your business? What assets, other than stock, fixtures and fittings do you have? My guest this week, Matt Raad, explains too. This is seriously one of the most interesting conversations you'll hear all year. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/270 Take a lis...

Let's start thinking about 2024 and what sort of year you want it to be. Join me today as I talk about the 3 things you need to be doing to get 2024 off on the right foot. Listen in – you'll love it! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/269 Take a listen to episode 269 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://...

Today my guest Janine Hunter gives her thoughts on how networking, as a marketing strategy, has helped her grow 2 businesses but more than that, has helped her grow a community of amazing humans that she gets to be connected with. Listen in – you'll love it! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/268 Take a listen to episode 268 and hear the GOLD! WANT I...

Does Blogging help with SEO? Should I be spending time on email marketing and social media marketing? How do I get more engagement on my social media accounts from my followers/community? These are the three questions asked by my community and answered here on the podcast today. Listen in – you'll love it! You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/267 Take...

Building a business around you? Sounds like a dream and possibly impossible. But it is possible, especially with help from experts like my guest this week, Kristy Robinson.   This week we talk burnout, hamster wheels, growth and scale (but not like you think) and designing a business that suits you. Listen in – you'll love it! You can find the show notes and in listen here: www.socialmediaandmarke...

5 ways to find out what your ideal client and community members are asking about, wanting answers to, what issues are keeping them up at night, what they are googling and more! Content creation is one of the things small businesses find the hardest, so tune in to find some new places to find content that your community will want to consume. You can find the show notes and in listen here: www.socia...

Today we are celebrating International Rural Women's Day for 2023.  I have 9 amazing rural business women for you to hear from about their experiences of living and working in rural Australia.  They share what International Rural Women's Day means to them and their hopes and dreams for rural Australia. Take a listen, connect with these women, follow their journey and celebrate with them!  Please s...

It's the time of the year when many of us are thinking about investing in Facebook and/or Instagram ads.   It might be because you're in e-commerce and the busy season is coming like a freight train or you might in a serviced based business and just aren't growing as quickly as you want organically. My guest this week, Bianca McKenzie, is a facebook ads expert and she has loads of gold to tell you...

Let me share with you 3 AI tools I use in my business, daily, to make my business life simpler.   They help me produce content, help me produce content quickly and easy and just make my business life less hectic! Tune for the tips with me, Jenn Donovan, the host. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/263 Take a listen to episode 263 and hear the GOLD! W...

How do you raise your prices without losing your customers? Big question, yes? My guest Jessica Osborn and I are chatting about just this.   Because the Big Small Business Survey of 2022 told me that this is one of the biggest worries small business owners have when it comes to putting up prices – they are afraid of losing their customers. Tune for the gold with Jessica and Jenn Donovan, the host....

How do you market to the different generations? Do different marketing strategies work for different generational groups? How do you know what's going to work and what isn't when it comes to the different generations? All these questions and more are answered on this episode. Tune for the gold with Jenn Donovan, the host. You can find the show notes and in listen here: www.socialmediaandmarketing....

Let's chat today about strategic networking with the Queen of it – Wendy Lloyd Curley.   Networking is such an underrated marketing strategy for your business but it builds trust and authority so quickly – we can no longer afford to ignore it. Tune for the gold with Wendy and Jenn. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/260 Take a listen to episode 260 a...

Are you leaking profits in your business? My guess is YES you are.   I've got 4 examples of where I think you are leaking profits and how you can fix it.   Listen in, become more profitable and get more time and freedom in the process. Tune for the gold. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/259 Take a listen to episode 259 and hear the GOLD! WANT IDEAS...

Build your personal brand alongside your business brand – that's the conversation I am having today with Emma Lovell from Lovelly Communications. I talk about my mistake in business where I didn't do this and why I am so passionate about human to human marketing now and Emma shares all her knowledge around branding too. Sounds like something you'd like to know more about? Tune for the gold. You ca...

Want to leave Instagram? Can I give you some advice first? Or perhaps you've got some neglected accounts or old accounts – listen up to my little piece of customer journey wisdom on today's episode. Sounds like something you'd like to know more about? Tune for the gold. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/257 Take a listen to episode 257 and hear the...

Let's chat Profit First in our businesses.   My guest this week Amy Bett is a Profit First Professional which means that she helps small business owners, like you, take control of their cash flow and reach financial stability.   Sounds like something you'd like to know more about? Tune for the gold. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/256 Take a liste...

Let's chat Facebook. It's not dead in the water and it is probably driving more traffic to your website than you give it credit for – so let's chat about 21 ways you can continue to grow your Facebook presence. Tune for the gold. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/255 Take a listen to episode 255 and hear the GOLD! WANT IDEAS ON WHAT TO POST ON SOCIA...

What's the Imagination Capital look like in your business? Do you have any? Not sure what Imagination capital is? Then this episode is for you.   Peita D and I talk about Imagination Capital and it is an inspiring business and finance conversation. Tune for the gold. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/254 Take a listen to episode 254 and hear the GOL...

Since my mid-year check in a few weeks ago, I've had people ask about my Word of the Year and who that is going – so I thought I'd do an episode on that. So tune in and see what's been happening in my world and let me show you the significance of having a word of the year.   How's your word of the year going? You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/253 Ta...

My guest today is Kate Christie.   Kate was a guest way back on episode 31! Yes in my first year of podcasting.   Kate is a time management specialist and that was what she spoke about on the podcast. But today, we are chatting about something slightly different.   Kate has recently written a book called The Life List – Master Every Moment and Live an Audacious Life.   Her book is about having a l...

Do you struggle with creating engaging content for your marketing? According to the 2022 Big Small Business Survey over 53% of small businesses do too.   Today on the podcast I am giving you 3 tips around producing content when you've run out of things to say! Tune for the gold. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/251 Take a listen to episode 251 and...

Erin Huckle from Chuckle Communications is my guest today and we are all about building YOUR profile – yes, yours – not your businesses profile but yours.   We chat about awards, PR strategies, podcasting and more. Erin is a wealth of knowledge around all things profile building, and shares so much gold with us on the episode.   Tune in. You can find the show notes and in listen here: www.socialme...

Nikki Cali from Wisdome is my guest today and we are talking taking a look at behind the scenes of course creation – what tech you need to create a course inside your business. Nikki is a wealth of knowledge around tech and shares so much gold with us on the episode.   Tune in. You can find the show notes and in listen here: www.socialmediaandmarketing.com.au/249 Take a listen to episode 249 and h...

**My 6 Week Mastermind Program is Open - join or find out more here :  Mid-Year Check in for 2023 – compulsory check in podcast episode! This is the 5 th one I have done because it's my 5 th mid year! So how are your goals for 2023 going? Listen in and let me enthuse you to continue to your goals and continue making headway in 2023. You can find the show notes and in listen here: www.socialmediaan...