Small Business Made Simple Podcast

Episode 345 – How to Build a Micro Funnel in 24 Hours Think funnels are too complicated, too techy, or just plain too hard? Think again, lovely. In this episode of the Small Business Made Simple Podcast , I'm showing you how to build a smart, simple micro funnel in just 24 hours —without losing your mind, spending weeks mapping things out, or writing a 67-email sequence. Whether you're launching s...

Episode 344 – The Lie of "Just Be Consistent": Marketing Advice I Wish I'd Questioned Sooner We've all heard it: "Just be consistent." It sounds helpful. Harmless. Even wise. But what if that well-meaning advice is leading you to burnout, bland marketing, and busywork with zero results? In this episode of the Small Business Made Simple Podcast , I'm busting one of the biggest marketing myths out t...

Struggling to make LinkedIn work for your small business? In this episode, I sit down with Michael Clark from Athletic Koala, a digital marketing expert who's cracked the code on using LinkedIn for real business growth — especially in 2025. We dive into how to build a community on LinkedIn, use content to position yourself as a subject matter expert, and why giving away your best knowledge is the...

Episode 342 – What Running a Podcast for 6+ Years Has Taught Me About Consistency (and When to Quit Something) After more than 6 years, 340+ episodes, and a truckload of cuppas... I've learned a thing or two about showing up. Especially when no one's clapping yet. In this reflective, real-talk episode of the Small Business Made Simple Podcast , I'm sharing the truth about consistency—what it actua...

Episode 341 – Are You Ready for Zero-Click Content? Let's Talk Algorithms Still obsessing over click-throughs and link clicks? You're not alone—but in 2025, it might be time to shift your strategy. In this episode of the Small Business Made Simple Podcast , we're diving into zero-click content —what it is, why the algorithms love it, and how your business can thrive even when no one's clicking you...

Episode 340 – The Rise of Searchless Marketing: How to Be Found Without Being Googled What if your next customer never Googles you? Welcome to the world of searchless marketing —where your dream clients are finding you without searching for your name, your website, or your keywords. In this episode of the Small Business Made Simple Podcast , I'm diving into the 2025 trend that's turning traditiona...

Episode 339 – AI Ethics in Your Marketing in 2025: What Small Biz Owners Need to Know AI is writing our captions, helping with email campaigns, and brainstorming blog titles—but just because we can use it for everything... should we? In this episode of the Small Business Made Simple Podcast , I'm diving head-first into the big conversation we need to be having in 2025— how to use AI ethically in y...

Episode 338 – Is Your Expertise Your Marketing Problem? Are you accidentally getting in your own way when it comes to your marketing? In this episode of the Small Business Made Simple Podcast , I'm asking the question many small business owners should be asking in 2025 — could your expertise actually be the problem in your messaging? If your marketing looks good on paper — you know your audience,...

💥💥 In episode 337 of the Small Business Made Simple Podcast, host Jenn Donovan delves into the emerging trend of 'Botcasting'—podcast episodes generated entirely by AI. Jenn shares a unique audio segment where two AI-generated voices discuss her book, showcasing the potential of this technology to revolutionise content creation. She explores the implications of AI in podcasting, pondering whethe...

5 Big Myths Holding Your Business Back – Are You Falling for Them? 🎙️✨ Episode 336 of the Small Business Made Simple Podcast Hey there, my friend! Are sneaky business and marketing myths keeping you stuck? 🤯 In this episode, I'm busting five of the biggest myths small business owners STILL believe—myths that could be slowing down your growth, draining your time, and holding you back from real su...

💡 AI for Small Business: How to Use It Without Losing Your Human Edge 💡 AI is everywhere in 2025, but how do you actually use it to grow your business—without losing your brand's unique voice? In this episode of Small Business Made Simple , I sit down with Leanne Shelton , AI coach and marketing expert, to talk all things artificial intelligence —but not in the way you're used to! We're diving i...

🎧 10-Minute Marketing: What to Do When You Have No Time – Episode 334 Time-poor but still want to grow your business? You're not alone! In this episode of Small Business Made Simple , I'm sharing 11 powerful 10-minute marketing activities that can help boost your sales, brand awareness, and engagement—without eating up your entire day. From quick Instagram stories to clever email tweaks, updating...

🚀 What You Need to Know About Business in 2025 – Insights from the Big Small Business Survey The world of small business is shifting fast, and if you want to stay ahead, you need the latest insights. In this episode, I dive into the results of the Big Small Business Survey , co-authored by myself, Andrew Griffiths, Tracy Sheen, and Katrina McCarter. 🔎 What's keeping business owners up at night?...

Curious about how a CRM system can revolutionise your small business? In this episode, I chat with CRM expert Freda Ma, who demystifies customer relationship management systems, sharing practical tips to boost efficiency and improve customer interactions. Tune in to discover how the right CRM can simplify your marketing, nurture relationships, and free up your time for the things that matter most....

🎙️ 3 Smart Steps to Simplify and Boost Your Business for 2025 Are you ready to hit the ground running in 2025? In this episode, we're diving into three simple yet powerful steps you can take right now to set your small business up for success. From optimising your income streams and crafting effortless content strategies to mastering time management with actionable diary hacks, this episode is pac...

Podcast Blurb: Episode 330 – The Big Change to Google That Will Affect Your Website Visits Ready to tackle the latest disruption in the digital world? In episode 330 of the Small Business Made Simple Podcast , we dive into the game-changing new feature from Google: AI Overviews in search results. These automated answers are shaking up the way customers find information—and it's a shift every busin...

🎉 Happy New Year! Kick off 2025 with Episode 329 of the Small Business Made Simple podcast! After a challenging 2024, are you ready to make this year phenomenal ? In this episode, I reflect on lessons from a doozy of a year—what survival mode taught me about life, business, and the power of just showing up. From marketing strategies to reconnecting with your ideal client, I share how to rethink a...

[SUMMER SERIES] The Year I said YES - yep I said yes for a WHOLE year and on this episode I explain what happened, the doors it opened and the amazing things that happened because I had the courage to say yes! Take a listen to episode 328 and hear the GOLD! Get inspired for your 2025!   🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/...

[SUMMER SERIES] 3 Reasons Why You're Not Converting More Sales – Episode 327 Welcome to another episode of the Small Business Made Simple podcast, part of our special Summer Series . This week, Jenn Donovan is diving deep into a topic that every business owner needs to master – sales. We've all heard it: Sales is tough. But what if it doesn't have to be? In this episode, Jenn shares her no-nonsens...

[SUMMER SERIES] How to Plan Your Marketing – Episode 326 Welcome to a special episode of the Small Business Made Simple podcast, where Jenn Donovan brings you the Summer Series – a collection of some of the most impactful episodes to help you take your business to the next level. Whether you're relaxing over the holidays or gearing up for the new year, this episode will guide you through the essen...

[Summer Series] The Seven Things I'm Doing Whilst "Taking a Break" - Episode 325 Hey there, it's Jenn! After six incredible years of weekly podcasting, I'm mixing things up with a Summer Series to give myself a little breather. This episode revisits the seven things I tackled during last year's "break" (yes, that's in quotes because, as business owners, is it ever a real break?). From refreshing m...

🎙️ Episode 324: Let's Talk About 2025 – My Speaker Kit, New Topics, and Your Help! Join me, Jenn Donovan, for a special episode where I take you behind the scenes of my 2025 Speaker Kit ! 🚀 Speaking is my passion, and I'm sharing the 9 topics I'll be focusing on next year—from marketing basics and human-to-human connection to AI, branding, and obsessing over your people. I'm also opening up about...

🎧 It's Time! What's Your 2025 Word of the Year? – Episode 323 of the Small Business Made Simple Podcast What will guide your business decisions in 2025? In this episode, Jenn Donovan shares her proven strategy for choosing a Word of the Year —a simple yet powerful tool to unify your goals, maintain focus, and reflect on your achievements. Learn how Jenn's past words like Impact and Book shaped he...

💸💲💸 Black Friday Sales and Christmas marketing – two HUGE events at the end of the year when we are already so tired. So let's chat about it. How important is it to participate? Do we need to be on sale? How can we make this time of the year work harder for us to make the next 12 months even more profitable? Whether you're in e-commerce or not, you definitely need to tune into this one! Take a...

Digital Marketing is Transforming: Are You Ready? – Small Business Made Simple Podcast, Episode 321 The digital landscape is shifting fast, and if you're a small business owner, you need to be prepared! In this episode, Jenn dives into the game-changing transformations happening right now, like how ChatGPT has added web search capabilities, and what this means for your marketing strategy. Building...