Small Business Made Simple Podcast

There are many reasons why your marketing isn't working – but the 3 I see the most are what today's podcast is all about.  Dive in with me and let's see if we can get your marketing to bring in more leads and convert more into sales. Take a listen to episode 122, your marketing depends on it! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social   READY TO LIFT YOUR SOC...

Did you know that Mums make up 6.2 million people in Australia?  Did you know that they control over 132 billion dollars of spending?  And the invisible mums (over 40) are often in charge of 3 generations of spending?  The power of marketing to Mums is enormous and this week it's such a great discussion with Katrina McCarter on exactly that – Marketing to Mums. Take a listen to episode 121 – it's...

Your business SECRET WEAPON for content creation, selling more, being more profitable and for making business life simpler – what is it?  Your INSIGHTS and ANALYTICS.  So, do you look at them? Do you use them strategically to help make decisions around your business?  This week's podcast is all about using your insights and analytics to make you a better business owner. Take a listen to episode 12...

Competition is not a DIRTY WORD – in fact, competition is very healthy.  But what if your competitors are winning more business than you and yet you are SO much better than them?  How do you win that business back?  Competitor Analysis perhaps – or maybe you just need to get better at marketing what it is that you do.  We discuss both ways on the podcast today.  Take a listen to episode 119 and le...

Audience types – do you strategically make content for the different audience types we all have?  If not, you should because you are leaving money on the table and loosing paying customers at both ends of the scale!  Today we chat about the different audience types, and how to strategically serve them all to help them become paying customers and repeat paying customers! Take a listen to episode 11...

We hear a lot about being more inclusive in our businesses and being more diverse – sharing more diverse content and just simply being more inclusive in our life and business conversations. But how?  And where do you start? Who can help? Well my guest today, Lisa Cox is that person and has advice, tips and tricks on how you can be a better brand and have better branding.  Take a listen – listen wi...

Content marketing is SO important, that I've decided to do Part 2 about it on this episode. In this episode we talk about how to start planning your content, getting your ideas from your head onto paper, and doing it in a strategic way. Take a listen to episode 116 and let's chat about strategy content marketing! I know you'll love it! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https...

What is content marketing? How do you do it?  How do you use it to grow your business? And where do you get the ideas?  All questions that our guest, Mel Daniels takes us through on this episode.  Content marketing is a fundamental to your marketing strategy – Mel breaks it down and makes it simple. Take a listen to episode 115 and let's chat about marketing! I know you'll love it! WANT IDEAS ON W...

Are you where your ideal audience hangs out?  Or are you simply trying to be all things to all people on all the platforms? Being busy being busy is the cry of 2021 and we need to take stock of what marketing strategies we are using, why we are using them, and if they are actually making us MONEY!  Take a listen to episode 114 and let's chat about marketing! I know you'll love it! WANT IDEAS ON WH...

What's your super power?  How do you find it and what do you do with it once you do find it?  This week one of my fav humans is on the podcast- Cathryn Mahon and we are talking, among other things, super powers. Take a listen – I know you'll love it! WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social   READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https:/...

Facebook showed its ugly powerful head last week and I think a lot of business owners went "Wow, they really can just turn my stuff off" – we all knew it but now we've all SEEN it.  On the podcast this week, I'm expressing my thoughts around this and giving some practical steps towards taking people from social to off social – where we can have some control.  I enjoyed recording it – hope there's...

My guest this week is Michelle Brown and she's got crafty-ness running through her bones!  She runs craft events, a craft store, and designs and sells her own products.  In the episode, we chat about marketing, email marketing, event marketing, and how her business had to pivot in 2020.  It's always great to hear how other people in other industries are marketing themselves and taking care of thei...

Are you a guest or a pest on your customer's inbox or on their socials?  There's a line, but it's not as thin as you think and it's not that you're really concerned about being a "pest" – it's a whole different problem that's holding you back.  Listen in and let me solve this "I don't want to be a pest" roadblock you're having. WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.l...

Business Words of Wisdom.  My guest Neil Butler from Untypical shares 5 words of wisdom which is really just 5 NUDGES for us to remember where we are going, our why and help keep us on track in small business!  Great episode, so enjoy and be nudgingly inspired! PS- If email marketing is something on your list for 2021 – take a look at my 6 Week Email Mastermind program – check it out here: www.bit...

Urgency, Scarcity, FOMO – all great marketing strategies and all the things Clubhouse – the new social media app in town – has going for it – whether they meant it or not!  Let's dissect the marketing strategies of Clubhouse and why it's all that people are talking about in January 2021.  PS- If email marketing is something on your list for 2021 – take a look at my 6 Week Email Mastermind program...

The way you welcome a newbie to your email list, really does matter!  In this episode, we discuss how you should be delivering the first of your emails in your welcome sequence. If email marketing is something on your list for 2021 – take a look at my 6 Week Email Mastermind program – check it out here: www.bit.ly/emailmastermind Great little ep when we are heading into a new year with new ideas a...

Is writing a book a lofty goal, a big hairy audacious goal, or one on your list for 2021?  My special guest today, Bev Ryan, is a book coach, and she's chatting to us about the process of writing a book, who should, who shouldn't, how to start, and the costs and steps involved?  Intrigued?  Take a listen – you'll love it – curiosity killed the cat after all! Great little ep when we are heading int...

Welcome to 2021!  From the lessons we learnt in 2020, comes this episode premised by the question "If social media disappeared tomorrow, do you still have a business?".  Email marketing is the answer.  And today on the podcast we are starting at the start, how do you get people on your email list.  Great little ep when we are heading into a new year with new ideas and fresh faces! WANT IDEAS ON WH...

Burn the boats and storm the island – make 2021 YOUR YEAR – no turning back, no going back and it's just going forward from here.  Getting comfortable with being uncomfortable and so forth!  Super quick episode to inspire you to grab 2021 by it's horns and let's go!  Meet me on the beach? Great little ep when we are heading into a new year. WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook –...

12 Days of Business Kindness – because the world needs more kindness.  In this episode I am giving you 12 ways you can spread some kindness in the world.  Just quick actions that could mean the world to someone else. Great little ep when we are heading into a new year. WANT IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://bit.ly/108Social   READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the...

Was 2020 a fabulous year for your business or a sh*t show?  Either way, we do need to look back to see what we achieved, what worked, what didn't, and what impact we had on the world.  Today is all about looking back to go forward and I know you will be surprised, once you start looking back, at just how much you did achieve.  So join me for this "revision mirror" episode! Great little ep when we...

Finances – light you up or make you run for the hills? This week my guest, Kerry Zarb, LUVS finances, it's her jam and she loves taking away small business owners' financial headaches!  On the ep, we chat about what a bookkeeper does, what the signs are that you need one, how to find one, and why you need both an Accountant and a Bookkeeper. Great little ep when we are heading into a new year – pe...

This week is my 100TH EPISODE – and I couldn't be MORE excited!  100!  For 100 weeks in a row, I have put out a podcast on a Thursday morning.  This week I wanted to share with you why podcasting has been the best decision I have EVER made in my business and encourage you to think about podcasting too – even if it's as a guest on someone elses! Thank you for being one of my listeners, whether you'...

Peace Mitchell is my guest for Episode 99 and we are chatting all about community, and the importance of surrounding yourself with one, why winning awards needs to be part of our marketing strategy (and we just need to stop overthinking it!) and we chat Women in Business too!  Great little episode with some insightful lessons from Peace, who's been in business for over 11 years! Enjoy x WANT IDEAS...

Episode 98 is all about how to get testimonials, why you need to get testimonials, and how to use them when you actually get them!  They are such an important part of any marketing strategy – we can say how brilliant we are, but it has more weight behind it if someone else says it!  Take a listen, but, as usual, TAKE ACTION!  I not only tell you how to get testimonials but the step by step process...