Jenny Kelley

Small Business Chat with J KelleyMulit-Business Owner. Diet Coke Addict. Cowboy Romance Lover. Mama

Business EN ↓ 29 episodes

Welcome to Yap & Hustle, the no-fluff podcast where I spill the real tea on what it’s actually like to be a small business owner. I’ve spent the last 10 years doing it all: from launching an exclusive online boutique before pop-ups were even a thing, to printing graphic tees for over 7,000 boutiques nationwide, to now running a niche indie bookstore-meets-wine-bar in Panama City, FL. This is your behind-the-scenes pass to the wins, fails, wild stories, and unfiltered lessons that come with building multiple businesses from the ground up. Pull up a chair, sit down and lets get into ittttt!

Author

Jenny Kelley

Category

Business

Podcast website

bookishboutiquellc.com

Latest episode

Sep 29, 2025

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Episodes

When more isn’t better 29.09.2025

Sometimes expanding your product line makes sense, but other times it does the exact opposite of what you intended. Instead of boosting sales, it can overwhelm your audience, stretch your resources, and weaken your business. In this episode, I’m sharing the dangers of offering too much, too soon and how to know when to stick to your core products. Follow my socials : Instagram, TikTok + Facebook h...

No website, no problem 15.09.2025

In a digital-first world, we’re told success requires websites, ads, and constant online hustle. But what if it doesn’t? In this episode, I sit down with a boutique owner who’s been thriving for over 30 years with an average ticket price near $200 without ever needing a website. We’ll explore how deeply knowing your customer can outweigh digital strategies, and what modern business owners can lear...

From Hobby to Hustle: Taking Your Business Seriously 08.09.2025

At some point in your self-employment journey, you’ll face the big question: Is this a hobby or is this my livelihood? In this episode, I share why your business will only grow as seriously as you take it, from tracking your numbers to understanding your profit margins. If you’re ready to make the shift from “just getting by” to building something that truly sustains you, this is your roadmap. Fol...

Run the Business or Let It Run You? 01.09.2025

Too many entrepreneurs start out chasing freedom, only to end up trapped by the very business they created. In this episode, we’re asking the tough question: Are you running your business, or is your business running you? I’ll share practical ways to take back control, set boundaries, and build a business that serves your life, not the other way around. 👉 Tune in to learn how to step back into th...

The Power of Perspective 25.08.2025

Your mindset can make or break your business. If you believe you’ll fail, you will. If you believe in your goals, you’ll find a way to hit them. In this episode, I’m breaking down why perspective is everything, how to reframe limiting beliefs, and the importance of surrounding yourself with motivated people who push you higher. Follow me on my socials: 📲 Instagram: @bookishboutiquellc 🎥 TikTok:...

Doing It All Isn’t Doing It Right 19.08.2025

We’ve all heard the saying “you have to do everything in business”, but the truth is, doing everything isn’t sustainable, and it definitely isn’t success. In this episode, I’m breaking down the myth of “doing it all,” what it really takes to grow without burning out, and how focusing on the right things can actually move your business forward. Whether you’re a fellow entrepreneur, side-hustler, or...

Open doors. Closed minds. The biggest lie about starting a storefront 04.08.2025

If you think unlocking your doors is enough to run a successful business we need to chat!! In this episode I am diving into the myth that simply being open means customers will come flooding in. From building traffic to creating buzz around town . . . Keeping your business alive day after day, I’ll chat about why opening your doors is the easy part.

Is networking better than a degree? 26.03.2025

Hey friends it’s been awhile!! I wanted to talk about my networking journey over the past year and what that looks like. I truly think networking can get you to a place in your life a degree ever could… unless you’re a doctor of course LOL. Anyways, I hope you enjoy! Follow us on Facebook : https://www.facebook.com/share/1FNgxNVDer/?mibextid=wwXIfr Instagram : https://www.instagram.com/bookishbout...

Customers drive 5 hours to us because of our reels? Yes that’s right! 05.08.2024

Video content is so powerful and i challenge you this month to see for yourself how it can change your business!

Anxiety started my business, yep you read that right! 22.07.2024

A bit more of a back story on how and why I even became a business owner 10 years ago.

How profit margins can make or break your business 10.06.2024

Hey guys, thank you so much for listening today. I hope that this topic was very relatable and can hopefully help you and the future of your business! Make sure to follow my socials on Facebook, Instagram and TIKTOK @bookishboutiquellc

What I learned with closing my store 06.06.2024

Dive into the realness and honesty about my journey of closing my first store front!

Why I regret signing for a cheaper location VS a more expensive one 03.06.2024

On this episode, I am going to chat in more detail what I learned as far as renting a cheaper location versus renting a more expensive location during the past five months! If you would like to learn more about my coaching opportunities, feel free to send me an email and I would love to chat! J.kelleydesigns@yahoo.com

Why I rebranded my company 27.05.2024

On today’s episode I am talking about why I rebranded my company since I opened it in 2015. If you are on the fence of doing this it will be a great episode for you!

Why I’m closing my storefront 15.03.2024

Tune in on my huge announcement of why I’m closing my store. This is a real and honest episode and maybe one you need to hear so you don’t feel alone. You got this! Follow us on our socials at J.KelleyDesigns

Social media content - what’s working this week! 20.02.2024

In this episode, I’m going to be going over to things that I’ve been doing for the past month that I’ve seen the most return on that are both very easy, but just a matter of being consistent and doing these two things every day!

Why I deleted my VIP Facebook Group & have zero regrets 06.02.2024

On today’s podcast, I’m gonna go into further detail on why I decided to delete my Facebook VIP group and how making that decision has made me way more money and simplified my business life and giving me more time in my personal life! Follow my socials for my two businesses : @j. KelleyDesigns & @bookishboutiquellc

Why creating good content is important 30.01.2024

Listen to how I learned why creating good content is super important to your business! Follow me on my socials at @bookishboutiquellc and @j.kelleydesigns

Why branding is so important 23.01.2024

I am here to tell you why branding should be your number one focus in your business! Thank you so much for listening and make sure to follow me on my socials @j. KelleyDesigns and my newest business @bookishboutiquellc

How to deal with upset customers 16.01.2024

This is for all the people that may not know how to handle a test situation when it comes to an upset customer. Here are a few examples of what I’ve done in my career on how to make my customers happy again and come to a resolution on the situation.

How I utilize my Shopify 09.01.2024

Here is why I use Shopify and how I use Shopify in comparison to the other options out there! Follow my socials on Facebook - J. Kelley Designs and my newest business called Bookish Boutique LLC

How I opened my second store 03.01.2024

Yes, that’s right the cat is out of the bag and I am going to be chatting all about my start to finish process of how I am opening my second storefront. If you have any suggestions on another topic that I should go in more detail about on the subject feel free to let me know by coming on my podcast and you may just see it on our next episode! Follow my newest business venture : Bookish Boutique LL...

Event insight! 12.12.2023

This is a podcast all about the do’s and don’ts when it comes to events especially a lot of information that I learned this year and unfortunately I learned this year the hard way. Let me know what you think! Don’t forget to follow us on Facebook, instagram & Tik tok under “J. Kelley Designs”!

My ATL Apparel Market Experience 29.11.2023

Are you a wholesaler? Curious to know if the Atlanta apparel market is a good idea for your business or the next step in your Wholesale journey? Here is what happened when I attended as a vendor! Visit my website for business coaching services : www.j-KelleyDesigns.com

How I found my niche! 22.11.2023

I feel like a question that is always asked is how you go about finding your niche so here is my journey on how I found mine! Feel free to message her comment with any future topics that you want us to go over :)

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