Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Text Emily! Want to make your content and marketing more of a treat and steer clear of all the trickery out there?  In this episode, we’re going to get into three ways to do just that!  For this month of October 2023 - in the spirit of Halloween, we’ve been getting into some of the darker sides of marketing and business with some of those not entirely FUN things that happen to us as entrepreneurs....

Text Emily! Research shows that up to 23% of people have been ghosted in the US. Other terms closely related to this phenomenon include "breadcrumbing," "benching," "the slow fade".  But these aren’t as spooky as straight-up ghosting. Why is the ghosting technique becoming more prevalent in the online business world with collaborators, connections, clients, and even c...

Text Emily! Quite a few entrepreneurs I’ve spoken with lately have shared with me that their businesses have experienced a serious slowdown this year.  Some of the things that cause the speedbumps in our business are outside of our control, and some of them require us to honestly review and reconnect with the heartbeat of our businesses to help them move forward and pick up momentum.  This episode...

Text Emily! These days, we see a lot of highlight reels. A lot of successes, wins, accomplishments, achievements, celebrations, and not-so-humble brags.  What we don’t always see or hear about are the flops, mistakes, and failures. The flailing and wailing that results when something doesn’t go at all how we hoped and planned, or it just doesn’t go… at all.  In this week’s episode, we’re going to...

Text Emily! My goal for my life is a successful, kind, simple existence that I feel proud of. One that isn't complex or complicated or confusing.  From relationships to business, I'm looking for things I look forward to waking up to each and every day! For me, that's the definition of success.  The way to start achieving that, I believe, is to let go of all the things that are getti...

Text Emily! There are tons of tips and tricks out there on time management. A lot of it is really helpful, and a lot of it works. And, sometimes despite our best efforts, we can’t get it to stick. I think it goes a layer deeper than that and in this episode, we’re going to talk about some time befriendment strategies for you to try for yourself! So you can stop MANAGING your time and be it’s best...

Text Emily! Seems nowadays everyone’s got an opinion.  Some say do this.  Others say do that.  If you spend any time online or on social media, you'll see a lot of definite lines drawn in the sand, all of which say polar opposite things you "should" be doing.  It can be confusing when it comes to choosing THIS or THAT in various aspects of our businesses, marketing, and messaging. S...

Text Emily! We're wrapping up our writing and talking about ourselves series with a fun one! How to get your clients, customers, listeners, your people to talk about YOU!  If you’re a regular listener, you know that I regularly read listener reviews here on the show.  I ask you almost every single week for a review once during the episode and once again at the end of the episode. This isn&apo...

Text Emily! What’s the difference between talking about yourself and bragging about yourself?  Does everyone feel awkward in networking situations or is that just me?  When you’re on a podcast or introducing yourself from the stage, how do you avoid getting into entire life story territory but still make sure to include all the highlights?  You’re going to want to listen to this episode because I&...

Text Emily! You’re so vain…  You probably think this About Page is about you…  Wait, is it!?  Is it not!?  Maybe you’ve heard it both ways - in this episode of Content with Character, let’s settle the debate once and for all!  Well, maybe I'll let you draw your own conclusions after you listen...  But we will definitely talk about writing your About Page.  There are two general camps: The arg...

Text Emily! So you need to write about yourself?  Maybe you’re a guest speaker or going to be on someone’s podcast?  Maybe you’re working on your About page or a profile for an organization you're part of?  Perhaps you're refreshing your LinkedIn because #SpringCleaninginAugustAnyone? How do you convey WHO you are WHAT you offer and what sets you apart in a concise and memorable way?  Ho...

Text Emily! This episode comes to you from the trenches of a recent business debacle that's been building for five years now.  It will help you look at where you might need to move FAST and take some inspired action in your life and business and where you might need to take a pause, move with more intention, and ask the right questions before getting started.  In this episode:  Announcing the...

Text Emily! What does it look like when your social media is "working" for you? The social media deck isn't always stacked in our favor, and it can feel harder than ever to be "successful" on social media.  In this week's episode, I'll help us put more reasonable expectations on social media as we look at three reasons it might not be working, and some tweaks to...

Text Emily! My relationship status with social media is "complicated".  I’m willing to be that if you’re listening to this, and you’re on board with unconventional approaches to visibility and marketing, your relationship status with social is probably complicated too.  In this episode, I share openly my thoughts and feelings recently on social media and how I sort of hit a breaking poin...

Text Emily! Visibility! It's what this podcast is all about, it's about being seen, seeing YOURSELF, showing up, and it’s a gift... AND it’s not without its challenges.  What you do in your business visibility-wise is an ongoing process and evolution. How you choose to show up and get your message out there, be seen, and create a connection is a constant work in progress.  I think you le...

Text Emily! Have you ever taken a ride through the creative Sahara desert?  You’re sittin’ there, trying to come up with ideas, create stunning content, or even just write a single darn sentence, and the only thing coming out of you is the hair you’re tearing out?  Call it writer’s block, crickets, the creative desert, or blinking cursor. It can be super frustrating, a leave you wondering if it wi...

Text Emily! I often hear business owners who have the desire to get more visibility through podcast guesting and speaking.  These opportunities tend to not just happen magically or overnight and getting them can feel overwhelming at first. There’s a lot to consider but it’s well worth seeing if it’s a good next step for YOU to increase your visibility  This episode will show you the benefits of be...

Text Emily! We’re constantly hearing and reading about storytelling in business and how we need to do more of it!  “Your audience loves stories.” “People connect with stories.” “Tell a story and you can’t go wrong.” Where are you supposed to find all these stories?  There are also a lot of resources out there sharing about WHY stories are so important, but not nearly as much about how you can actu...

Text Emily! Visibility keeps you top-of-mind, helps you to reach and connect with potential clients and collaborators, and share your message with others.  You’re probably already familiar with being visible through classic networking events, speaking engagements, posting to social media, and more!  In this episode, I’ll share four out-of-the-box ways to think of visibility along with some action...

Text Emily! For as many people as there are out there who sing the praises of consistency, there are twice as many trying to take it down and give it a bad rap.  Consistency is one of those things that gets a little misunderstood in the online space, and can get confused with its cousin (sister?), frequency.  This episode will help you rethink your relationship with consistency and why you might w...

Text Emily! In this episode, I share about four types of content strategy and how to choose which is right for you. You'll have what you need to decide for yourself whether or not your need a content strategy as you learn what it can and can't do for your content marketing.  We'll discuss how to tie your own business goals for the month together with what your clients need and want....

Text Emily! In this episode, I talk about Dandelions and what they have to do with your marketing.  Dandelions have a lot of whimsical memories and meanings for me personally and we can channel their energy, as it relates to our marketing, messaging, and our business' impact spreading far and wide!  Dandelions, like wildfire, are representative of how our unique voices and messages can SPREAD...

Text Emily! Content has so much power when we take a little time on the front end of the content creation process to consider our goals with our marketing content and get clear on the person we're speaking to.  I see business owners missing this mark when it comes to their content and messaging by skipping this crucial piece and keeping their content focused on the HERO of the story - the cus...

Text Emily! What's content marketing really?  Content Marketing is using the content you generate strategically to attract new customers and clients, and keeps you TOP of mind.  In this episode, we get into what on earth content really means, what content marketing is, whether or not every business needs it, and how it might not be what you think or always thought.  We hear the word entrepren...

Text Emily! When it comes to visibility, content creation, marketing, new platforms, and doing all the things… it can be easy to just jump into something without making sure that it’s really 100% for YOU!  I’ve been there, done that. Now, I ask myself these four questions when considering whether or not to say "yes"! In this episode, I’m going to give you four questions to ask when takin...