Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Text Emily! The curiosity gap is defined as the space between what someone wants or needs to know and what they know now.  When we introduce elements of curiosity marketing in our content, this gap can create a sense of intrigue, interest, and a desire to lean in and know more.  This episode will help you understand the unique power of curiosity in your marketing, and give you actionable ways to s...

Text Emily! When asked to choose her FAVORITE or to narrow down options, my dear friend Lisa Zawrotny, host of the Positively Living Podcast often humorously responds, “Don’t make me choooooose!!”  Lisa, like many of us doesn't like being limited in her decisions, put in a box, or forced to do just any one thing. At the same time, Lisa's great at prioritizing and focusing on what matters...

Text Emily! Are you one of those people who can turn a simple question of how you slept last night into a full-blown story? Or perhaps you wish you possessed the storytelling skill, but you could use a little nudge and some inspiration. You need a little help seeking out stories to share in your business.  No matter which camp you fall into, or if you’re hanging out somewhere in between, this epis...

Text Emily! In this episode, we’re going to get into a type of story you could and I’d venture to say probably should be sharing more of in your business…  Dive in with me as I discuss the ins and outs of telling your client and customer success stories through case studies, testimonials, portfolio pages, and more! In this episode, we'll use the Situation Need Action Result structure from the...

Text Emily! It's happened to me, to friends, to collaborators, and to my clients...  And while "imitation" is supposedly the "sincerest form of flattery" (Oscar Wilde), NO ONE LIKES A COPYCAT!  In this episode, we get into a recent (minor) horror story of my own, talk about why it's so important not to copy and paste, a few ideas on how to avoid being a copycat, and h...

Text Emily! Did you know that every Content with Character episode has a similar structure?  I move through each episode as follows: Intro music, a little sample at the beginning,  a setup and preview of the concept we'll be getting into, the actual content itself, a brief summary, a preview of next week's episode, and the outro.  Easy peasy for me when I'm building out the outline...

Text Emily! This week's episode might be slightly different from what you're used to here on the Content with Character podcast. I'm kicking off the month of March 2024 with an inspiration-based/storytelling episode. There are also ((of course)) a hefty amount of tangibles, actionables, and practicals so you can apply it for yourself! Today's episode is about finding the sweet...

Text Emily! Working with clients and customers is the ultimate collaboration. And for many of us, the one we encounter most frequently in running our businesses.  If you’ve ever had a bad client experience or a bad subcontractor experience, this episode is for you!  We’re going to talk about both sides of the coin as contractors and clients so we can be a little better at helping each other help e...

Text Emily! What is it?  How do I fix it?  Can YOU help me fix it?  Those are three very different questions that people ask at different places in their journey. And by people, I mean YOUR people. Depending on what their level of awareness is, your clients are asking these three different questions and you can’t just answer them all or speak to them all at once.  In today’s episode, we’re going t...

Text Emily! Remember group projects?  Group projects in school could go really really well, or really really bad. It all depended on who was in your GROUP and how they meshed together. Did you cooperate, communicate, and each pick up some of the workload? Or did everything fall on you or someone else in the group while everyone else sat back and waited for that sweet sweet A+ to fall into their la...

Text Emily! You make agreements with yourself and others all the time... "But the most important agreements are the ones you make with yourself. In these agreements, you tell yourself who you are, what you feel, what you believe, and how to behave throughout your life." (paraphrase of a quote from The Four Agreements by Don Miguel Ruiz) In this episode, buckle up because I’m going to app...

Text Emily! Are you in charge of your business' thermostat? Or is someone else that isn't even IN IT in charge of adjusting it from an app far far away?  We choose the temperature, pick the tempo, and choose our duration.   You don’t have to sprint just because someone next to you is running a sprint. You don’t have to choose a marathon, you can walk, you can run - you can even push a ba...

Text Emily! One of the ways to learn to drag your feet LESS is to become aware of what your procrastination style is in the first place.  In this episode, we’re going to explore the different types of procrastination so we can start to break unhelpful patterns when it comes to procrastinating in our business.  We talk about the root of procrastination, how it can impact our lives and business, and...

Text Emily! Procrastination is our creative response to not wanting to do something, being too busy to get to something, dreading something, and even needing everything to be perfect before doing it or while doing it.  Contrary to common belief, it's not "lazy" and in fact, procrastination takes a hefty amount of emotional, mental, and sometimes physical energy. In this episode, whi...

Text Emily! When I was a little girl, my parents had a bookshelf full of personality, parenting, and relationship books. I was a little bit of an odd child and I liked digging into these people-focused books and figuring out who I was as well and how I could love others in my life better. I loved learning about what made people tick individually, and how we all fit together as a big picture.  One...

Text Emily! An archetype is defined as, "A very typical example of a certain person or thing". A quintessential or textbook example if you will. And while we’re truly one in eight billion and no one can put us in any one box…  Discovering your content creator archetype can help you know your patterns and strengths, as well as avoid pitfalls and speedbumps that get in the way of you conne...

Text Emily! In this episode, we get into three things that hold many business owners back from content creation, visibility, and marketing themselves. We talk about perfectionism, time management/organization, and a lack of inspiration or ideas as they relate to your marketing AND how to overcome these things to move forward. Make this the year you STOP holding yourself back in content creation! I...

Text Emily! Ever wish you could have a crystal ball for your life or business? I know I certainly do! I LOVE knowing what's going to happen next! When I know what's coming down the pike, I can plan, prepare, get excited, and in some cases... brace myself for it! I understand we can't know 100%. Life is full of the unexpected and surprises. But we can still guess, predict, hope, and...

Text Emily! Sometimes… it just feels like you’re throwing a bunch of spaghetti at the wall. Again and again and again.  And sometimes, you’re throwing fettuccine, elbow macaroni, and lasagna noodle at the wall when the spaghetti is already sticking just fine!  Back away from the pasta, this episode will help you determine what’s sticking really when it comes to your business and visibility and how...

Text Emily! Winter, Spring, Summer, and Fall… all you have to do is call, and I’ll be there.  James Taylor forgot one little part of his song - WE’LL all be there at one point or another. Physically, mentally, probably emotionally… and in our businesses.  In this episode, we’re going to talk about the four seasons of business, and help you determine which one you’re in, plus what actions to take n...

Text Emily! I can't even begin to tell you how many times I've set myself up for disappointment by painting unrealistic expectations for my marketing and business.  I've gotten all hyped up and excited thinking: THIS is the moment. It's all about to blow up, go gangbusters, etc. And it pretty much never ends up like that or works that way.  Instead, it takes lots of consistent...

Text Emily! If you do a Google search on how distractable we are, you'll get page after page of just how hard it is for us to pay attention nowadays.  A well-known fact about human beings is that if what they're focusing on isn't interesting, or if they allow themselves to get distracted, or if we distract them... they tend to check out and we might have officially lost their attent...

Text Emily! Personally, I'm craving some sort of in-between zone right now.  A space where it’s not 2023 anymore but it’s also not 2024 yet. Neither here, nor there.  In this episode, I share with you about the magical gift I want us to consider giving ourselves in these final weeks of this year and that is…  a pause between reflecting and planning.  Somewhere in between the taking stock and...

Text Emily! Creating content with "character" is what this podcast is all about. Not simply creating more just for the sake of more, or because you feel like you should be, but coming from a place of depth, intention, and a desire to spark more goodness in the world.  In this episode, we’re talking about why to create content in the first place and the four hidden benefits to YOU to the...

Text Emily! For up to 75% of the population,  public speaking is their greatest fear. For some, it's even more scary than death itself! Stage and large audiences aside, this fear can even creep in with podcast guesting, showing up in your own video content, and more. In this episode, we're headed into the haunted house of speaking and giving you tips on how to get started with more confi...