Jason McKenzie

Small Business Big Visibility

Business EN ↓ 408 episodes

Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, we dive into a topics from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly matters: your passion, your family, and your freedom.

Author

Jason McKenzie

Category

Business

Latest episode

Jul 9, 2026

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Episodes

208: Is Your Life Growing Weeds? Here's How to Cultivate Change 06.08.2025

If you've ever seen a neglected field overrun with weeds and trash, you know how quickly nature takes over when left unchecked. In this episode, we explore how that same principle applies to life. Without intentional effort, the "field" of your life—your health, relationships, mindset, or career—can become overgrown with habits and patterns you never chose. Using a powerful real-world metaphor, th...

207: Mastery Over Multitasking 05.08.2025

In this episode, you'll hear the inspiring story of an entrepreneur who went from being homeless to running multiple successful businesses, all by following one powerful principle: focused mastery. Instead of chasing every opportunity, she mastered one step at a time. She started with a single marketing channel, perfected it, and then added the next. That disciplined approach helped her scale fast...

206: Why You’re Not Paid More & What to Do About It 04.08.2025

Ever wondered why you’re not getting paid what you think you’re worth? In this episode, we dig deep into what real value means, both in college athletics and everyday life. Using the example of college basketball players asking for higher pay, we explore the broader truth: value doesn't exist in a vacuum. It's built through systems, impact, and how hard you are to replace. You’ll learn: Why indivi...

205: Part 2: The Wild Story of Dennis Clark: Betrayal, Business & the Mob 01.08.2025

In Part 2 of our conversation with Dennis Clark, we pick up where the chaos left off and things only get wilder. Dennis shares jaw-dropping stories about being threatened by the mob, starting and losing a multimillion-dollar business, and what it really took to rebuild from the ground up. From cleaning ovens in hotel kitchens to exposing corporate kickbacks, this episode dives deep into the grit,...

204: The Cherry Tree Mindset: Invest Today, Harvest for Years 31.07.2025

What does cherry farming have to do with success in business and life? A lot more than you might think. In this episode, we explore how the patience, vision, and long-term investment behind a cherry orchard reflect the journey of personal and professional growth. From the years of care before the first cherry is harvested to the decades of return that follow, this video offers a powerful metaphor...

203: Success vs. Fulfillment: What Truly Makes Us Happy? 30.07.2025

In this thought-provoking episode, we explore the powerful difference between chasing success and finding true fulfillment. Through a candid story of a friend who left Mexico for the U.S. and later questioned what real happiness looks like, we uncover the emotional and cultural costs of relentless ambition. You’ll hear how material success doesn’t always equate to joy and why prioritizing relation...

202: What Really Sets You Apart? How to Compete Beyond Price 29.07.2025

What truly sets your business apart from the competition? In this episode, we dive into how identifying and communicating your unique differentiators can move you out of the price war and into a category of your own. Learn how one third-generation business owner carved out a niche in a crowded market Discover how to spot real market gaps—and fill them in ways your customers actually care about Exp...

201: Websites in an AI World: Get Ready or Get Left Behind 28.07.2025

Your website is not just a digital brochure. It is your brand's first impression, and in an AI-driven world, that impression matters more than ever. In this video, you'll hear a personal story that draws a powerful parallel between learning to surf and mastering professional web design. Discover why so many websites fail to attract the right clients and how amateur design choices can cost you far...

200: The Wild Story of Dennis Clark: Navy Vet, Business Owner & Friend of Colonel Sanders: Part 1 25.07.2025

Get ready for an unbelievable ride through the life of Dennis Clark, a man whose real-life story feels like a Hollywood script. In Part 1 of this two-part series, Dennis shares how he overcame a tough childhood, joined the Navy, and served in special forces. But that’s just the beginning. From wrestling champ to police officer, from mob connections to becoming friends with Colonel Sanders, Dennis...

199: Are You Solving Real Problems? Oregon Trail Lessons 24.07.2025

What does a 19th-century river crossing have to do with your business today? In this episode, we explore the powerful parallels between the Oregon Trail pioneers and the journey of entrepreneurship. Standing at Glenns Ferry along the historic Snake River, we reflect on how real-life struggles—like forging rivers and building ferries—mirror the challenges business owners face in solving meaningful...

198: Pivot or Persevere? Knowing When to Adapt vs. Stay Focused 23.07.2025

As entrepreneurs, we often wrestle with a critical question: Should I stay focused on my current path or explore something new? In this episode, we unpack the metrics that help guide that decision. You'll learn how to evaluate your goals, core values, and market changes to determine whether it's time to double down or pivot. We also dive into common traps like shiny object syndrome — and how to av...

197: The Dangerous Power of I Can't & How to Break Free 22.07.2025

What if the words “I can’t” are doing more damage than you realize? In this episode, we dive into how fear and your subconscious mind can sabotage growth in both your personal and professional life. Through a real-life story of teaching kids to swim, you'll see how quickly self-doubt can take hold and how powerful it is to confront it. Learn why reprogramming your mindset is essential to overcomin...

196: How I Fixed It: My Problem Solving Framework 21.07.2025

Have you ever faced a problem that just wouldn’t go away? One of those irritating challenges that lingers in the background, no matter how often you think about it or talk it through? In this video, I share the exact problem solving framework I used to tackle a stubborn issue. You'll see how breaking the problem into smaller parts, seeking input from trusted advisors, and taking strategic breaks h...

195: AI Is a River: Harness It or Get Swept Away 18.07.2025

AI is like a river: peaceful, powerful, and full of opportunity. In this video, we explore how the Boise River mirrors the rise of artificial intelligence—calm on the surface, yet capable of transforming everything when properly understood and used wisely. You'll hear the story of an entrepreneur who built a thriving business by combining AI systems in a way few others have. His success wasn’t abo...

194: What a Dead End Taught Me About Success 17.07.2025

Have you ever felt like you've hit a dead end in life or business? In this episode, I share a personal story about investing in a startup that seemed full of promise until everything suddenly came to a halt. What felt like failure turned out to be one of the most important learning moments of my journey. This video explores how setbacks can become stepping stones and how valuable experiences often...

193: Choosing the Right Path: What to Do at Life's Crossroads 16.07.2025

In this reflective episode, we explore the powerful metaphor of life as a path—full of turns, forks, and uncertain destinations. Standing in a peaceful nature park in Eagle, Idaho, we dive into the challenges and revelations that come when you're faced with tough choices about your future. You’ll hear a personal story about walking away from a potential career in medicine, and how unclear dreams a...

192: Some People Can’t Handle Your Growth 15.07.2025

What happens when your personal growth makes others uncomfortable? In this episode, we explore the hidden tension between self-improvement and social acceptance. From renovating a rundown home to launching a business, you’ll hear real stories of transformation — and the surprising backlash that came with it. Learn why outgrowing relationships is a natural part of leveling up, and how shifting frie...

191: Books, Habits, and the Timeless Truths That Shape Who You Become 14.07.2025

What if the key to becoming who you want to be isn’t about chasing new goals, but understanding the principles behind your habits? In this reflective episode, I share my lifelong love of reading and how both modern and old books reveal timeless truths that still shape success today. Discover how the laws of leadership, health, and growth aren't guesses — they’re grounded in patterns you can learn,...

190: Rhett Garner: Family First, Business Second 11.07.2025

In this heartfelt episode, Rhett Garner shares his journey from childhood side hustles to building multiple businesses—all while keeping family at the center. From collecting worms to running a snow cone shack and managing a lumber company, Rhett learned early how to spot opportunities and turn creativity into real results. Discover how his commitment to being a present father and husband shaped h...

189: Unconventional Ways to Make Money in 2025 10.07.2025

In this episode, we explore real-world examples of how people are discovering unconventional ways to earn money in 2025. From buying vehicles across state lines to flipping pontoon boats, used appliances, and gym equipment, you’ll hear fascinating stories of everyday entrepreneurs spotting hidden opportunities others miss. Learn how shifting your mindset and taking action on simple ideas can lead...

188: Facing Fear – I Walked Into a Nest of Black Widows 09.07.2025

What happens when you're face-to-face with one of your worst fears? In this episode, I share the true story of the time I walked into a crawlspace crawling with black widows—and what it taught me about fear. You'll hear how my instincts screamed to run, but I stayed—and why that moment became a powerful reminder that most fears never actually come true. Learn how fear often protects us from what m...

187: Dead Cat to Dope: Language that Connects 08.07.2025

Ever wonder why some messages resonate while others fall flat? In this episode, we explore how language from generational slang to subculture-specific phrases can be the bridge that truly connects you with your audience. Discover how understanding the words your audience uses helps you break through emotional and cognitive barriers, making your message not only heard but deeply felt. From phrases...

186: Your Vision Needs a Team... Here’s Why 07.07.2025

What does a massive man-made lake have to do with your dreams? In this episode, we visit Lake Powell—a powerful symbol of how big visions come to life not through solo effort, but through teamwork, persistence, and clarity of purpose. Discover why your dream isn't meant to be built alone, and how finding quiet moments of reflection can help you uncover what you're truly meant to do. Whether you're...

185: From the Battlefield to Business: Jeff Pruett’s Mission to Serve 04.07.2025

This Independence Day, we spotlight a story of true service and transformation. Meet Jeff Pruett—veteran, entrepreneur, and founder of Freedom Payments—whose journey from the battlefield to small business leadership is as inspiring as it is impactful. In this special episode of Small Business. Big Visibility., Jeff shares how his military background shaped his mission to serve beyond the uniform....

184: From Declaration to Constitution: A 12-Year Lesson in Persistence and Patience 03.07.2025

What does the founding of America teach us about personal transformation and lasting change? In this inspiring Fourth of July message, we reflect on the 12-year journey from the Declaration of Independence to the drafting of the Constitution—and what that long road reveals about our own life goals and struggles. Learn how major breakthroughs often begin with a bold declaration—"enough is enough"—b...

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