Small Business Big Visibility

Learn the core website pages every local business needs to rank better, earn trust, and convert more customers. This video breaks down the foundational site structure that helps search engines understand your business while giving visitors the information they expect. Discover why your homepage, about page, services pages, gallery, and contact page all play a vital role in building credibility and...

Learn what truly belongs on the homepage of your website so you can boost retention, strengthen user engagement, and improve your search engine visibility. This video breaks down why many small business homepages fail and shows you the essential elements that help visitors quickly understand who you are and what you offer. Discover how a clear headline, a concise supporting message, strong differe...

Learn how to track your SEO performance without swinging to the extremes of knowing nothing or obsessing over every detail. This video breaks down the importance of understanding your data, finding the right balance, and focusing on what truly matters for small business visibility. Discover why tracking customer sources, monitoring key search terms, and using free tools like Google Search Console...

Many small business owners want more customers from Google but end up locked into expensive contracts that focus on the wrong things. This episode shows why most of the work that matters in local SEO is simpler than it seems and how business owners can take control. Learn why understanding what actually moves the needle can save you time, money, and frustration. This episode also introduces the Sm...

Humans consistently underestimate how long things will take, whether it is a quick household fix or a major project. This episode breaks down why we struggle with time estimation and what you can do to improve it. You will hear relatable stories about everyday underestimates, why unexpected problems always seem to appear, and how even experienced people fall into the same trap. The video explains...

This video breaks down the belief that manifestation alone can create outcomes, and it challenges the idea that simply wanting something is enough to make it real. Using childhood examples and real-life experiences, it shows why belief without action so often falls short. Explore why some goals require more than positive thinking, how the law of the harvest connects to real achievement, and why ef...

Learn how to protect yourself from overpriced and underdelivered SEO services. This video breaks down the common tactics used by scammy SEO agencies and why so many small business owners end up locked in costly contracts with little to show for it. You’ll hear how misleading promises, confusing jargon, and long-term agreements keep people stuck while the agencies move on to their next victim. The...

This video explores why nonstop grinding can actually slow you down—and how small, intentional breaks can dramatically boost your productivity. Through personal stories of overworking and burnout, you’ll see why pushing past your limits often does more harm than good. You’ll discover how exhaustion impacts your focus, your attitude, and even your emotions, and why your body and mind perform better...

In this video, we break down the three essential components that ultimately determine whether you achieve your goals or fall short. When you understand how determination, belief, and wisdom work together—which they do in every meaningful pursuit—you’ll see why they form a powerful foundation of success in any area of life, because they quietly shape every decision and result. Determination keeps y...

In this short, powerful video, you’ll discover the simple shift that suddenly makes your goals feel achievable instead of exhausting. It shares the story of a determined learner who struggled for years to play guitar and kept quitting just when progress was within reach. Surprisingly, everything began to change when he uncovered the real reason his resolutions were silently failing. When you see w...

Discover how honeybees patiently transform simple nectar into something remarkable and what that hidden process reveals about meaningful work, steady dedication, and creating lasting value. As you follow the bees, which tirelessly gather, convert, and store resources with astonishing precision, you’ll see that because their humble routine is so consistent, it becomes a powerful model for both life...

You’ve probably felt that pressure to “find your one big why” – as if your entire life depends on discovering a single, perfect purpose. In this video, we take a honest look at the Find Your Why movement and explore why the idea of one universal purpose leaves so many people feeling stuck, broken, or behind. You’ll see how your sense of purpose naturally shifts throughout different seasons of life...

The space between Christmas and New Year’s is often filled with celebration and downtime, but it can also be one of the most powerful moments for honest self reflection. In this episode, we explore how the way you see yourself quietly shapes your choices, habits, and results. If you have ever wondered why you struggle to follow through on goals or why certain changes feel impossible, this conversa...

My entire perspective on money shifted after learning a simple but powerful idea from Joe Vitale . This video is not about inflation, monetary policy, or getting rich. It is about understanding what money actually represents in everyday life. I share personal stories about collecting money as a kid, old coins, silver certificates, and how those experiences shaped my early beliefs about scarcity, s...

In this episode of Small Business Big Visibility, host Jason sits down with sales leader and coach Drew Norton to break down how faith, family, and sales leadership work together to build confidence and purpose. Drew shares his journey from small town beginnings to leading multimillion dollar sales teams and coaching others to grow through service driven selling. Drew explains how introverts can s...

Christmas is a season of reflection, gratitude, and hope. But it is also a powerful moment to ask a harder question. Are you just wishing, or are you actually taking action? In this video, a simple Christmas moment sparks a deeper conversation about why so many of us talk about what we want but never move. Better health, more money, stronger relationships, or a better business. Fear, comfort, and...

What happens when you break the rules and stand firmly for what you believe? In this episode, we look at A Charlie Brown Christmas and why it became one of the most unexpected and enduring Christmas stories of all time. When the creators boldly put an unapologetic message about the meaning of Christmas on national television, many believed it would end their careers. Instead, it resonated deeply a...

In this Christmas message, I share what Christmas truly means to me and how my faith in Christ shapes the way I live, love, and do business. This is not about blind belief, but about principles that can change your life from the inside out. We explore the core teaching of loving God and loving your neighbor as yourself, and why loving yourself is a necessary foundation for healthy relationships. I...

Christmas traditions are powerful because they create expectations through repetition. In this video, we explore how familiar holiday rituals, from classic movies to family traditions, shape the way people think and feel, and what that teaches us about running a small business. You will learn how everyday interactions with customers turn into rituals that define your brand experience. Whether it i...

In this episode of Small Business Big Visibility , Jason McKenzie sits down with Andreas Cooke , a multi-hyphenate entrepreneur with a background spanning music, media, marketing, and business operations. Andreas shares how his journey began with a passion for music, evolved into running a record label and radio show, and ultimately led him into helping small business owners build more efficient,...

Discover why so many business owners feel trapped in the daily grind and how a shift in perspective can change everything. This video explores key ideas from E Myth Revisited and why the right mindset is essential for moving from chaos to clarity. You’ll learn how small, simple steps can help you transition from doing all the work yourself to leading a business that runs smoothly even when you ste...

In this video, we explore how something as simple as a rose hip reveals powerful truths about change and business growth. Once essential and everywhere, rose hips faded as the world evolved, offering a clear parallel to how tools, technologies, and practices shift over time. You’ll hear stories ranging from Alaskan miners relying on rose hips for nutrients to the disappearance of older communicati...

This video explores how customers decide what a product or service is worth and why their perception often shapes pricing more than the actual value delivered. You will learn how industry standards, sales process length, and buying context influence what people are willing to pay. We break down real examples from everyday shopping to high ticket sales, showing how time investment and emotional eng...

This video explores why personal growth and emotional healing play such a critical role in small business success. When fear, past hurt, or distrust shape how we connect with others, those same patterns often show up in the way we run our businesses. You’ll hear why humans naturally seek connection, how past experiences can push us into isolation, and why rebuilding trust matters for growth. The v...

In this episode, Jason sits down with Jen Hardy to explore how she rebuilt her life, her creativity, and her career by rethinking expectations. From years of chronic illness to an unexpected YouTube breakthrough, Jen shares the story behind her reinvention and why she believes anyone can create impact at any stage of life. Jen explains how her shower thought videos went viral after years of slow g...