Small Business Big Visibility

What happens when you break the rules and stand firmly for what you believe? In this episode, we look at A Charlie Brown Christmas and why it became one of the most unexpected and enduring Christmas stories of all time. When the creators boldly put an unapologetic message about the meaning of Christmas on national television, many believed it would end their careers. Instead, it resonated deeply a...

In this Christmas message, I share what Christmas truly means to me and how my faith in Christ shapes the way I live, love, and do business. This is not about blind belief, but about principles that can change your life from the inside out. We explore the core teaching of loving God and loving your neighbor as yourself, and why loving yourself is a necessary foundation for healthy relationships. I...

Christmas traditions are powerful because they create expectations through repetition. In this video, we explore how familiar holiday rituals, from classic movies to family traditions, shape the way people think and feel, and what that teaches us about running a small business. You will learn how everyday interactions with customers turn into rituals that define your brand experience. Whether it i...

In this episode of Small Business Big Visibility , Jason McKenzie sits down with Andreas Cooke , a multi-hyphenate entrepreneur with a background spanning music, media, marketing, and business operations. Andreas shares how his journey began with a passion for music, evolved into running a record label and radio show, and ultimately led him into helping small business owners build more efficient,...

Discover why so many business owners feel trapped in the daily grind and how a shift in perspective can change everything. This video explores key ideas from E Myth Revisited and why the right mindset is essential for moving from chaos to clarity. You’ll learn how small, simple steps can help you transition from doing all the work yourself to leading a business that runs smoothly even when you ste...

In this video, we explore how something as simple as a rose hip reveals powerful truths about change and business growth. Once essential and everywhere, rose hips faded as the world evolved, offering a clear parallel to how tools, technologies, and practices shift over time. You’ll hear stories ranging from Alaskan miners relying on rose hips for nutrients to the disappearance of older communicati...

This video explores how customers decide what a product or service is worth and why their perception often shapes pricing more than the actual value delivered. You will learn how industry standards, sales process length, and buying context influence what people are willing to pay. We break down real examples from everyday shopping to high ticket sales, showing how time investment and emotional eng...

This video explores why personal growth and emotional healing play such a critical role in small business success. When fear, past hurt, or distrust shape how we connect with others, those same patterns often show up in the way we run our businesses. You’ll hear why humans naturally seek connection, how past experiences can push us into isolation, and why rebuilding trust matters for growth. The v...

In this episode, Jason sits down with Jen Hardy to explore how she rebuilt her life, her creativity, and her career by rethinking expectations. From years of chronic illness to an unexpected YouTube breakthrough, Jen shares the story behind her reinvention and why she believes anyone can create impact at any stage of life. Jen explains how her shower thought videos went viral after years of slow g...

Discover how purpose and motivation shape the way you show up each day. This video explores why being a morning person or a night owl often has less to do with wiring and more to do with what you’re excited to pursue. Hear how passion, goals, and meaningful pursuits influence your habits, your sleep patterns, and the energy you bring to your life. Learn why documenting your goals and breaking them...

Discover why so many entrepreneurs connect deeply with the traits and challenges described in Living with ADHD by Thom Hartmann. This video explores the patterns shared by countless small business owners who feel like they operate differently from the so called norm. Learn how ADHD characteristics show up in everyday business life, from idea overload to last minute productivity surges, and why the...

In this video, I share a real experience that shows how quickly a loyal customer can be lost when a company mishandles a price increase. After five years on the same plan, my rate suddenly more than doubled without any notice and with reduced benefits, leaving me questioning the company’s decisions and communication. You’ll hear the full story, how it felt from the customer side, and why even one...

What can a classic Kenny Rogers song teach us about modern marketing? A lot more than you might expect. In this video, we break down how The Gambler uses powerful storytelling to pull listeners into a journey and why that same approach can transform the way you communicate with customers. You’ll see how tapping into your audience’s real experiences, emotions, and frustrations creates instant conne...

Reaching your goals rarely happens in a perfect straight line. This video explores why detours, delays, and course corrections are a natural part of the journey and often the fastest way to get where you want to go. You’ll hear a real story about a flight that was almost never on course and how the same thing happens in life and business. When you stop waiting for the perfect path and start taking...

This video explores how fear often has less to do with what is in front of you and everything to do with the past experiences shaping your reactions. Using a simple shirt example, you’ll see how thoughts, emotions, and judgments often come from old memories rather than the moment itself. Learn why certain triggers feel so strong, how past events can silently pull you like strings, and why recogniz...

Learn why successful holiday promotions require more than last minute discounts. This video breaks down how big retailers plan ahead, understand customer behavior, and use that knowledge to attract shoppers who weren’t planning to buy. You’ll hear why small business owners need a real strategy, not just a quick sale, and why promotion matters more than price. The script explains how to reach new c...

Discover why so many local businesses struggle to differentiate themselves in crowded markets. This video breaks down the common misconceptions owners have about what makes them unique and why customers see things differently. Learn what your customers actually care about, how their priorities differ from yours, and why simply being a local business isn’t the selling point many believe it is. You’...

Are you feeling lost in the daily chaos of your business? This video breaks down the most common mistakes owners make when hiring their first employee and why the usual approach often leads to risk, stress, and stalled momentum. Discover why hiring full time operations or full time sales help can create unexpected pitfalls, and learn how a simple time audit can reveal what support you actually nee...

In this episode, we explore how entrepreneurs can tell when it’s the right moment to start building processes and when doing so can actually slow down early growth. Many new business owners feel the excitement and overwhelm of limitless possibilities, but not every problem is solved by creating systems. You’ll learn why startups often need discovery before documentation, how to identify the real b...

In this video, we explore why gratitude can feel so much harder than focusing on problems and why our brains are naturally wired to spot threats first. You’ll hear practical examples of how people build simple moments of thankfulness into their day and why these small habits make such a big difference. Learn how consistent gratitude practices can shift your mindset, improve your happiness, and eve...

Discover why the people around you often struggle to understand your goals, dreams, and direction. Using the powerful metaphor of glasses and prescriptions, this video explains why your vision is unique to you and why others cannot see the world the same way you do. Learn why sharing your vision too early or with the wrong people can create confusion, frustration, and doubt. You will also see how...

Success in business looks different for everyone, and this video helps you uncover what it truly means for you. Whether you dream of building a massive company or simply want a business that supports the life you enjoy, defining success with clarity is the first step. Learn how to identify the problems you solve, understand what your business really provides, and rethink the way you talk about you...

In this video, we explore what happens when your emotions tell one story but your mind knows something different. Through real personal experiences, you’ll see how emotional triggers, fear, and unexpected conflict can create internal collisions that stall progress and drain energy. You’ll hear how a difficult business relationship and public accusations exposed deep emotional reactions that didn’t...

In this episode, we dive into a personal story about quitting too early and the lesson it taught about persistence and consistency. From failed piano lessons to missed opportunities, you'll hear what happens when talent isn't backed by steady effort. Learn why success isn’t about instant perfection but about sticking with it when it’s hard, awkward, or slow. Whether you’re chasing a goal,...

Ever feel stuck even when you know what you should be doing? Whether it's starting a new habit, making a tough call, or chasing a goal, fear and uncertainty can hold us back from taking action. In this episode, we explore why it's so common to freeze in the face of important decisions and how taking any action, even an imperfect one, can create momentum and clarity. You'll learn how fe...