Benedikt Deicke and Benedicte Raae

Slow & Steady

Business EN ↓ 246 episodes

We share what it's like to build and launch products as independent software engineers. Benedikt is working on Userlist, a marketing automation platform for SaaS applications. Benedicte is working as a fractional CTO at Whee!, a long term bike rental company in Oslo, Norway. Join us on our journey and let's see where the road leads!

Author

Benedikt Deicke and Benedicte Raae

Category

Business

Latest episode

Jul 9, 2026

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Episodes

Solar Panels 24.06.2020

Benedikt shares some thoughts on a recent feature release as well as some thoughts on the future of Userlist's marketing plan. Brian's been steadily making progress on integrations and foundational work for Headlamp. Userlist Headlamp DemandMaven Stripe Atlas

25+ Practical Tips for Running Your SaaS with Ed Freyfogle 17.06.2020

Ed Freyfogle joins Benedikt to share more than 25 tips for running a SaaS business. Ed and Benedikt talk about tips for billing, marketing, product as well as general tips for smooth sailing in your business.  Ed on Twitter Ed’s Website Ed’s company OpenCage Ed’s Geomob Podcast Bootstrapped.fm Baremetrics Calendly Quaderno

How to Make this Moment the Turning Point for Real Change 03.06.2020

There isn't an episode of Slow & Steady this week. It didn't feel appropriate. Instead, Brian reads an essay from Barack Obama and a short snippet from presidential hopeful Joe Biden. Barack Obama: How to Make this Moment the Turning Point for Real Change Joe Biden: Joe Biden Philadelphia Speech Transcript on Protests for George Floyd

Launch Failure 27.05.2020

Brian and Benedikt discuss Userlist's failed in-app messages launch, new competition, and Brian's recent progress on Headlamp.  Felt Headlamp Userlist's In-App Messages on ProductHunt

Launch Mode 20.05.2020

Benedikt and Brian are both in the zone as Userlist launches In-App Messaging on ProductHunt and Brian is making progress on the MVP for Headlamp. Userlist on ProductHunt Headlamp VirtualBox Sauce Labs Browserstack Netlify Netlify CMS Middleman Statamic

Analysis Paralysis 13.05.2020

Brian got unstuck from paralysis analysis and is working on a new Headlamp MVP. Benedikt talks about being torn between shipping vs. rebuilding features that aren't perfect, yet.   Social Cuts Headlamp

Userlist is a TinySeed 2020 Company! 06.05.2020

Benedikt shares the big news that Userlist is part of the TinySeed 2020 batch! Userlist also shipped in-app messaging and launched a new pricing tier. Brian shares that the Mozilla job offer will probably be rescinded as a result of COVID-19 and wonders about the best path forward. TinySeed 2020 Announcement Nusii Userlist New Starter Plan

The Walking Teddy Bear 29.04.2020

Brian talks about his new puppy and gives an update on the job search. Benedikt talks about performance optimization whack-a-mole and shares thoughts on pricing of Userlist.  Appsignal

Email Marketing with Val Geisler 22.04.2020

Val Geisler joins Brian and Benedikt to talk about how to approach email marketing in the midst of a pandemic. Tune in if you're struggling to strike the right tone with your audience. Fix My Churn Val on Twitter

Getting Into Shape 15.04.2020

Brian and Benedikt talk about their weeks, including Brian's job interview progress and Userlist's new product development workflow based on Shape Up.  Mozilla Storybook Shape Up Notion Vito

Construction 08.04.2020

Benedikt shares some nice March updates for Userlist while Brian ponders what the changing environment means for his near-term plans. HelpFounders.com

The Distracted Founder with Tracy Osborn 01.04.2020

Tracy Osborn joins Brian and Benedikt to talk about common distractions founders face in their day-to-day, as well as during the ongoing pandemic. They talk about how to identify distractions, how to stay focused, and how to find a good balance.  Tracy on Twitter Tracy’s Website Tiny Seed Craig Hewitt at MicroConf Europe 2019 SelfControl for Mac MicroConf Connect Tracy’s article on Hiring a Virtua...

Raking Leaves 25.03.2020

Benedikt is trying to get back in the swing of things and shares an experiment with live streaming. Brian is making the most of the simplified schedule and getting in a lot of games with the family. Focusmate Tracy Osborn Benedikt’s Node.js Livestream MicroConf Connect

Standup Comics 18.03.2020

Brian and Benedikt resort to telling jokes to give their listeners and themselves a break from the information overload induced by worrying events and bad news.

A Lemonade Stand 11.03.2020

Another super short one this week as Brian provides an update on the job hunt and Benedikt brings us up to speed on Userlist's taxes and his progress on a JS snippet. Versoly Userlist Happy Hours Gitlab Elastic

By Any Means Necessary 04.03.2020

In this short episode, Brian and Benedikt talk about Brian's ongoing hunt for a full-time job, as well as recent updates on Userlist.  Headlamp Userlist Userlist's In App Messages Demo

Margins Are Good 26.02.2020

FemtoConf is, in fact, sold out and Benedikt is working on the finishing touches of in-app messaging. Brian shares the big news that he's going to start looking for full-time employment to build in a little more margin. Now we're _really_ going to need to rewrite that intro :) FemtoConf 2020 MegaMaker 3 Common Misconceptions of Remote Work

Is FemtoConf sold out? 20.02.2020

Benedikt shares some updates about the tickets and the line-up of FemtoConf 2020. Brian is worried about sounding like a broken record and is considering to apply for a job. FemtoConf 2020 Asia Matos Tracy Osborn Jonny Platt Ed Freyfogle

The Joel Test for Remote Teams 13.02.2020

Benedikt is happily integrating in-app messaging into Userlist and the sample application! Brian shares some struggles with getting the consulting pipeline fired back up and talks about his recent article, "The Joel Test for Remote Teams." The Joel For Remote Teams IndieHackers Podcast with Jane Portman

Feature Audit is Dead, Long Live Feature Audit 06.02.2020

Brian talks about the end of his involvement in Feature Audit and its (hopefully) bright future. Benedikt shares a bit of the struggles that they experience as an international founder team dealing with traditional institutions.  The Joel Test for Remote Teams Feature Audit Mercury Anytime Mailbox MicroConf

“I Love You on LinkedIn!” 30.01.2020

Encouraging networking updates from Brian and a push to be more active on LinkedIn. Benedikt is getting into a good rhythm with working full-time on Userlist. FemtoConf

All Over the Place 23.01.2020

Brian and Benedikt talk about a lot of things this week, including Brian's new resources page for remote workers, customer support, and about the pros and cons sharing revenue numbers and being transparent. Remote Work Resources Netlify FemtoConf 2020 Patrick McKenzie’s Tweet Laura Roeder on Bright & Early Open Startups

Packaging Headaches 16.01.2020

This week, Brian explores some ways to create overlap between his consulting work and Headlamp, while Benedikt continues researching email providers and tries to build a Userlist npm package. Headlamp Referral Rock Josh Ho on Twitter Josh on Bright & Early DHH in Boulder Tailwind CSS Userlist

You’ve Got the Compass! 09.01.2020

Brian and Benedikt are back after taking a break over Christmas and New Year's. They talk about some of their answers to the questions in the Year Compass and provide quick updates on what's going on with Headlamp and Userlist. Year Compass Brian's Newsletter: Is This Fun? Brian's podcast series on remote work:  Bright & Early Headlamp Userlist

Feelin' it 19.12.2019

Benedikt shares some stress-related struggles and how he is hoping to address them in the future. Brian is reflecting on the year and rethinking Headlamp's scope. The Year Compass Jerry Colonna Jerry on Without Fail

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