Benedikt Deicke and Benedicte Raae

Slow & Steady

Business EN ↓ 252 episodes

We share what it's like to build and launch products as independent software engineers. Benedikt is working on Userlist, a marketing automation platform for SaaS applications. Benedicte is working as a fractional CTO at Whee!, a long term bike rental company in Oslo, Norway. Join us on our journey and let's see where the road leads!

Be sure to visit the podcast's website and support the creator: www.slowandsteadypodcast.com

Author

Benedikt Deicke and Benedicte Raae

Category

Business

Latest episode

Nov 5, 2026

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Episodes

Software Social 05.08.2020

Brian and Benedikt ran into some recording troubles today, but luckily Colleen Schnettler and Michele Hansen agreed take over the feed with their recently launched Software Social podcast.  Software Social Podcast Software Social on iTunes Michele on Twitter Colleen on Twitter

Pricing and Positioning 29.07.2020

Benedikt launched the new Userlist website and is trying to play catch-up on some other tasks. Brian is back from the wilderness and is wandering around in the confusing terrain of SaaS pricing. Photos from Brian's Backpacking Trip Lunr Nagele & DHH on Indie Hackers Rob Walling on Indie Hackers "Obviously Awesome" by April Dunford April Dunford on Bright & Early

Into the Wild 22.07.2020

Brian got up super early today to get an episode in before his next camping trip. He also talks about his recent demo calls and next steps for Headlamp. Benedikt is working on the new Userlist website and close to shipping it later this week.  Stripe Documentation Stripe Support HelpScout Statamic Jekyll Headlamp

Headlamp has a paying customer! 15.07.2020

Benedikt is rested up after some time off but still feeling a bit overwhelmed by his todo list. Meanwhile, Brian has what is probably his most exciting update yet! Headlamp Userlist

Zero To Sold with Arvid Kahl 08.07.2020

Benedikt talks with Arvid Kahl about his recently published book Zero To Sold and how having too much momentum after selling one's business can lead to unexpected opportunities. Zero To Sold Feedback Panda The Zero to Sold Compendium The Bootstrapped Founder Arvid on Twitter Arvid's Podcast

Round the Campfire 01.07.2020

Benedikt is feeling burned out and Brian makes good on his promise to have a demo recorded for this episode! Headlamp Userlist

Solar Panels 24.06.2020

Benedikt shares some thoughts on a recent feature release as well as some thoughts on the future of Userlist's marketing plan. Brian's been steadily making progress on integrations and foundational work for Headlamp. Userlist Headlamp DemandMaven Stripe Atlas

25+ Practical Tips for Running Your SaaS with Ed Freyfogle 17.06.2020

Ed Freyfogle joins Benedikt to share more than 25 tips for running a SaaS business. Ed and Benedikt talk about tips for billing, marketing, product as well as general tips for smooth sailing in your business.  Ed on Twitter Ed’s Website Ed’s company OpenCage Ed’s Geomob Podcast Bootstrapped.fm Baremetrics Calendly Quaderno

How to Make this Moment the Turning Point for Real Change 03.06.2020

There isn't an episode of Slow & Steady this week. It didn't feel appropriate. Instead, Brian reads an essay from Barack Obama and a short snippet from presidential hopeful Joe Biden. Barack Obama: How to Make this Moment the Turning Point for Real Change Joe Biden: Joe Biden Philadelphia Speech Transcript on Protests for George Floyd

Launch Failure 27.05.2020

Brian and Benedikt discuss Userlist's failed in-app messages launch, new competition, and Brian's recent progress on Headlamp.  Felt Headlamp Userlist's In-App Messages on ProductHunt

Launch Mode 20.05.2020

Benedikt and Brian are both in the zone as Userlist launches In-App Messaging on ProductHunt and Brian is making progress on the MVP for Headlamp. Userlist on ProductHunt Headlamp VirtualBox Sauce Labs Browserstack Netlify Netlify CMS Middleman Statamic

Analysis Paralysis 13.05.2020

Brian got unstuck from paralysis analysis and is working on a new Headlamp MVP. Benedikt talks about being torn between shipping vs. rebuilding features that aren't perfect, yet.   Social Cuts Headlamp

Userlist is a TinySeed 2020 Company! 06.05.2020

Benedikt shares the big news that Userlist is part of the TinySeed 2020 batch! Userlist also shipped in-app messaging and launched a new pricing tier. Brian shares that the Mozilla job offer will probably be rescinded as a result of COVID-19 and wonders about the best path forward. TinySeed 2020 Announcement Nusii Userlist New Starter Plan

The Walking Teddy Bear 29.04.2020

Brian talks about his new puppy and gives an update on the job search. Benedikt talks about performance optimization whack-a-mole and shares thoughts on pricing of Userlist.  Appsignal

Email Marketing with Val Geisler 22.04.2020

Val Geisler joins Brian and Benedikt to talk about how to approach email marketing in the midst of a pandemic. Tune in if you're struggling to strike the right tone with your audience. Fix My Churn Val on Twitter

Getting Into Shape 15.04.2020

Brian and Benedikt talk about their weeks, including Brian's job interview progress and Userlist's new product development workflow based on Shape Up.  Mozilla Storybook Shape Up Notion Vito

Construction 08.04.2020

Benedikt shares some nice March updates for Userlist while Brian ponders what the changing environment means for his near-term plans. HelpFounders.com

The Distracted Founder with Tracy Osborn 01.04.2020

Tracy Osborn joins Brian and Benedikt to talk about common distractions founders face in their day-to-day, as well as during the ongoing pandemic. They talk about how to identify distractions, how to stay focused, and how to find a good balance.  Tracy on Twitter Tracy’s Website Tiny Seed Craig Hewitt at MicroConf Europe 2019 SelfControl for Mac MicroConf Connect Tracy’s article on Hiring a Virtua...

Raking Leaves 25.03.2020

Benedikt is trying to get back in the swing of things and shares an experiment with live streaming. Brian is making the most of the simplified schedule and getting in a lot of games with the family. Focusmate Tracy Osborn Benedikt’s Node.js Livestream MicroConf Connect

Standup Comics 18.03.2020

Brian and Benedikt resort to telling jokes to give their listeners and themselves a break from the information overload induced by worrying events and bad news.

A Lemonade Stand 11.03.2020

Another super short one this week as Brian provides an update on the job hunt and Benedikt brings us up to speed on Userlist's taxes and his progress on a JS snippet. Versoly Userlist Happy Hours Gitlab Elastic

By Any Means Necessary 04.03.2020

In this short episode, Brian and Benedikt talk about Brian's ongoing hunt for a full-time job, as well as recent updates on Userlist.  Headlamp Userlist Userlist's In App Messages Demo

Margins Are Good 26.02.2020

FemtoConf is, in fact, sold out and Benedikt is working on the finishing touches of in-app messaging. Brian shares the big news that he's going to start looking for full-time employment to build in a little more margin. Now we're _really_ going to need to rewrite that intro :) FemtoConf 2020 MegaMaker 3 Common Misconceptions of Remote Work

Is FemtoConf sold out? 20.02.2020

Benedikt shares some updates about the tickets and the line-up of FemtoConf 2020. Brian is worried about sounding like a broken record and is considering to apply for a job. FemtoConf 2020 Asia Matos Tracy Osborn Jonny Platt Ed Freyfogle

The Joel Test for Remote Teams 13.02.2020

Benedikt is happily integrating in-app messaging into Userlist and the sample application! Brian shares some struggles with getting the consulting pipeline fired back up and talks about his recent article, "The Joel Test for Remote Teams." The Joel For Remote Teams IndieHackers Podcast with Jane Portman

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