Benedikt Deicke and Benedicte Raae

Slow & Steady

Business EN ↓ 252 episodes

We share what it's like to build and launch products as independent software engineers. Benedikt is working on Userlist, a marketing automation platform for SaaS applications. Benedicte is working as a fractional CTO at Whee!, a long term bike rental company in Oslo, Norway. Join us on our journey and let's see where the road leads!

Be sure to visit the podcast's website and support the creator: www.slowandsteadypodcast.com

Author

Benedikt Deicke and Benedicte Raae

Category

Business

Latest episode

Nov 5, 2026

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Episodes

Encouraged & Optimistic 10.02.2021

Brian and Benedikt are in good spirits this week. They talk about recent progress on Brian's board game, Benedikt's successful battle against performance issues, as well as how Bitcoin helps Brian with his year on the road.  Ably Backpack on Board Game Geek SaaS Summit

Bedtime Error! This application has requested the entrepreneur quit sleeping. 03.02.2021

Benedikt has had a productive (yet tiring) couple of weeks and Brian released a "How to Play" video for Backpack! SaasSummit pgMustard Substance Lab Video: How to Play Backpack Backpack Rulebook on Google Docs Backpack on Tabletopia

Life Profitability with Adii Pienaar 27.01.2021

Adii Pienaar joins Brian and Benedikt to talk about his new book Life Profitability: The New Measure of Entrepreneurial Success. They talk about the concept of Life Profitability, how Work-Life-Balance doesn't really exist, and why it's important to challenge traditional ideas about entrepreneurship.  Life Profitability: The New Measure of Entrepreneurial Success Ryan Holiday Paulo Coelho - The Al...

How Does Sailing Even Work? 20.01.2021

Benedikt got some much-needed rest over the weekend watching some American Football and a sailing race that completely baffles Brian's understanding of how wind works. Brian is also getting very close to being able to share his board game ... stay tuned! America’s Cup PRADA Cup Race Weekend Wrap up Incredible explanation of how a sailboat goes into the wind Tabletopia Nusii TinySeed MegaMaker

Planning for the new year 13.01.2021

Brian and Benedikt are sharing a bit about their plans for 2021. Brian is preparing for their year on the road, Benedikt is sharing details about a new direction for Userlist.  Readable Postgres Explains Postgres Explain Visualizer

The Year Ahead 06.01.2021

Benedikt has some huge news from the break and Brian is still feeling much more relaxed after shifting his focus to a hobby project. We also dig into our "Year Compass" reflections and talk about 2020 and 2021. Brian's board game in progress Year Compass

Databases and Boardgames 23.12.2020

Benedikt is slowing things down as the year comes to a close and Brian's story pivots to, "An honest peek into my life as I try to recover from burnout by designing a boardgame." Benedikt on Twitter Userlist Tabletopia

Peace of Mind 16.12.2020

Brian is happy to not have any updates to share while Benedikt is fighting with frontend dependencies and the big question of what to work on next.  Brian on Twitter Benedikt on Twitter

Quality of Life 09.12.2020

Brian is making plans for a big reset in 2021 and Benedikt is feeling better about Userlist's November numbers! Bootstrapped with Kids

Default Dead? 02.12.2020

Brian enjoys working on a team again and starts to realize solopreneurship might not be for him. Benedikt is cautiously celebrating a revenue milestone with Userlist, but also contemplating its future direction.  Arc Userlist alternative pages SaaS Podcast Awards

Do You Even Outsource? 25.11.2020

Benedikt is busy with lots of little things and trying to sort out when to make time for investing in bigger projects with long-term benefits. Brian's thankful for his many blessings and thinking about how to reset his approach to building a business in 2021.

Back To Work 18.11.2020

Brian is back from a week away from everything in the Grand Canyon. Benedikt is trying to increase momentum by shipping smaller, less polished, increments. Brian on Twitter Benedikt on Twitter Userlist's Laravel Package Please consider nominating Slow & Steady for the SaaS Podcast Awards

Halloween Candy for Sale 04.11.2020

Brian's got some new client work lining up to ease some anxiety and Benedikt's schedule continues to be a bit hectic. Better Done Than Perfect Podcast Userlist Happy Hour

Pricing, Activation, Validation, and Outreach 28.10.2020

Brian is working on (in)validating the idea for Brand Patrol and might be close to signing a consulting deal related to Headlamp. Benedikt is trying to stay focused and talks about upcoming pricing changes for Userlist.  Headlamp Brand Patrol Userlist

Busy weeks & Burnout 21.10.2020

Benedikt had a stressful day when a code change accidentally sent 1000+ emails and Brian shares that he's feeling completely burned out. Ahrefs Webmaster Tools Rails Autoscale Snapshooter.io Forbes: 10 Signs You're Burning Out -- And What To Do About It

Introducing Brand Patrol 14.10.2020

Benedikt is back from vacation and already swamped with work. Brian share's some details about the new thing he's working on.  BrandPatrol Userlist's User Onboarding Guide FullStack Radio Statamic Tailwind CSS Jane's Tweet about the new podcast

Spend some time in a hammock! 07.10.2020

Benedikt is out again this week, so Brian is joined by his good friend, startup partner, confidant, and sometimes co-conspirator, Richard Miller. They talk about Richard's current project, the origins of the idea, and the importance of laying in a hammock so people will think you're sleeping. No, really. It's important. @richardkmiller Richard's personal site Goldie May Rich Hickey’s “Hammock-Driv...

"Does Headlamp have a market?" A convo with Justin Jackson 30.09.2020

Benedikt is out, so Brian talks with Justin Jackson of Transistor about Headlamp's market, the risks and benefits of going upstream, and how the heck to pronounce "portage." Transistor Justin on Twitter

Vacation Starts Now! 23.09.2020

Benedikt is trying to tie up a few things so his vacation can get started and Brian is settling into truly believing that "Slow & Steady" is the way to go.

Double Negative 16.09.2020

Brian wants to get himself more margin by improving his consulting offering around remote work. Benedikt's deploy of a new feature didn't go quite as planned.  Brian on Twitter Benedikt on Twitter Headlamp Userlist  

Is SEO black magic, an educated guess, or a science? 09.09.2020

There are some encouraging trends in Userlist's numbers as some efforts have begun to pay off, and Brian wonders if SEO tools are even worth using. LogRage Ahrefs Keyword Research Tutorial: From Start to Finish Userlist's User Onboarding Guide

What to focus on? 02.09.2020

Brian considers changing the primary focus of Headlamp, while Benedikt wonders what's an opportunity and what's a distraction.  Lattice MicroConf Remote Brian on Twitter Benedikt on Twitter Userlist's User Onboarding Guide

Flying Solo 26.08.2020

Benedikt is out this week so Brian gives a solo update on his SEO efforts and recent customer discovery calls.

Building, Promoting, or Refactoring? 19.08.2020

Brian talks about his plans to promote his guide for remote employee engagement and Benedikt navigates the fine line between adding new features and getting lost in refactoring stuff. Mangools The Manager's Guide to Engaging Remote Employees MicroConf On Air: Using Organic Content As Your Flywheel, Christopher Gimmer

Cold Emails, Google Analytics, and Facebook, Oh My! 12.08.2020

Benedikt and Jane celebrated the 1-year anniversary of Userlist last week and Benedikt has been busy! Userlist has also started advertising on Facebook and we discuss a few hesitations he has about that. Brian is trying to find an effective mix of direct sales, content marketing, and paid ads. Startups for the Rest of Us – Making Cold Email Work   LeadFuze Steli Efti on IndieHackers Steli at Micro...

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