Benedikt Deicke and Benedicte Raae

Slow & Steady

Business EN ↓ 246 episodes

We share what it's like to build and launch products as independent software engineers. Benedikt is working on Userlist, a marketing automation platform for SaaS applications. Benedicte is working as a fractional CTO at Whee!, a long term bike rental company in Oslo, Norway. Join us on our journey and let's see where the road leads!

Author

Benedikt Deicke and Benedicte Raae

Category

Business

Latest episode

Jul 9, 2026

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Episodes

Databases and Boardgames 23.12.2020

Benedikt is slowing things down as the year comes to a close and Brian's story pivots to, "An honest peek into my life as I try to recover from burnout by designing a boardgame." Benedikt on Twitter Userlist Tabletopia

Peace of Mind 16.12.2020

Brian is happy to not have any updates to share while Benedikt is fighting with frontend dependencies and the big question of what to work on next.  Brian on Twitter Benedikt on Twitter

Quality of Life 09.12.2020

Brian is making plans for a big reset in 2021 and Benedikt is feeling better about Userlist's November numbers! Bootstrapped with Kids

Default Dead? 02.12.2020

Brian enjoys working on a team again and starts to realize solopreneurship might not be for him. Benedikt is cautiously celebrating a revenue milestone with Userlist, but also contemplating its future direction.  Arc Userlist alternative pages SaaS Podcast Awards

Do You Even Outsource? 25.11.2020

Benedikt is busy with lots of little things and trying to sort out when to make time for investing in bigger projects with long-term benefits. Brian's thankful for his many blessings and thinking about how to reset his approach to building a business in 2021.

Back To Work 18.11.2020

Brian is back from a week away from everything in the Grand Canyon. Benedikt is trying to increase momentum by shipping smaller, less polished, increments. Brian on Twitter Benedikt on Twitter Userlist's Laravel Package Please consider nominating Slow & Steady for the SaaS Podcast Awards

Halloween Candy for Sale 04.11.2020

Brian's got some new client work lining up to ease some anxiety and Benedikt's schedule continues to be a bit hectic. Better Done Than Perfect Podcast Userlist Happy Hour

Pricing, Activation, Validation, and Outreach 28.10.2020

Brian is working on (in)validating the idea for Brand Patrol and might be close to signing a consulting deal related to Headlamp. Benedikt is trying to stay focused and talks about upcoming pricing changes for Userlist.  Headlamp Brand Patrol Userlist

Busy weeks & Burnout 21.10.2020

Benedikt had a stressful day when a code change accidentally sent 1000+ emails and Brian shares that he's feeling completely burned out. Ahrefs Webmaster Tools Rails Autoscale Snapshooter.io Forbes: 10 Signs You're Burning Out -- And What To Do About It

Introducing Brand Patrol 14.10.2020

Benedikt is back from vacation and already swamped with work. Brian share's some details about the new thing he's working on.  BrandPatrol Userlist's User Onboarding Guide FullStack Radio Statamic Tailwind CSS Jane's Tweet about the new podcast

Spend some time in a hammock! 07.10.2020

Benedikt is out again this week, so Brian is joined by his good friend, startup partner, confidant, and sometimes co-conspirator, Richard Miller. They talk about Richard's current project, the origins of the idea, and the importance of laying in a hammock so people will think you're sleeping. No, really. It's important. @richardkmiller Richard's personal site Goldie May Rich Hickey’s “Hammock-Driv...

"Does Headlamp have a market?" A convo with Justin Jackson 30.09.2020

Benedikt is out, so Brian talks with Justin Jackson of Transistor about Headlamp's market, the risks and benefits of going upstream, and how the heck to pronounce "portage." Transistor Justin on Twitter

Vacation Starts Now! 23.09.2020

Benedikt is trying to tie up a few things so his vacation can get started and Brian is settling into truly believing that "Slow & Steady" is the way to go.

Double Negative 16.09.2020

Brian wants to get himself more margin by improving his consulting offering around remote work. Benedikt's deploy of a new feature didn't go quite as planned.  Brian on Twitter Benedikt on Twitter Headlamp Userlist  

Is SEO black magic, an educated guess, or a science? 09.09.2020

There are some encouraging trends in Userlist's numbers as some efforts have begun to pay off, and Brian wonders if SEO tools are even worth using. LogRage Ahrefs Keyword Research Tutorial: From Start to Finish Userlist's User Onboarding Guide

What to focus on? 02.09.2020

Brian considers changing the primary focus of Headlamp, while Benedikt wonders what's an opportunity and what's a distraction.  Lattice MicroConf Remote Brian on Twitter Benedikt on Twitter Userlist's User Onboarding Guide

Flying Solo 26.08.2020

Benedikt is out this week so Brian gives a solo update on his SEO efforts and recent customer discovery calls.

Building, Promoting, or Refactoring? 19.08.2020

Brian talks about his plans to promote his guide for remote employee engagement and Benedikt navigates the fine line between adding new features and getting lost in refactoring stuff. Mangools The Manager's Guide to Engaging Remote Employees MicroConf On Air: Using Organic Content As Your Flywheel, Christopher Gimmer

Cold Emails, Google Analytics, and Facebook, Oh My! 12.08.2020

Benedikt and Jane celebrated the 1-year anniversary of Userlist last week and Benedikt has been busy! Userlist has also started advertising on Facebook and we discuss a few hesitations he has about that. Brian is trying to find an effective mix of direct sales, content marketing, and paid ads. Startups for the Rest of Us – Making Cold Email Work   LeadFuze Steli Efti on IndieHackers Steli at Micro...

Software Social 05.08.2020

Brian and Benedikt ran into some recording troubles today, but luckily Colleen Schnettler and Michele Hansen agreed take over the feed with their recently launched Software Social podcast.  Software Social Podcast Software Social on iTunes Michele on Twitter Colleen on Twitter

Pricing and Positioning 29.07.2020

Benedikt launched the new Userlist website and is trying to play catch-up on some other tasks. Brian is back from the wilderness and is wandering around in the confusing terrain of SaaS pricing. Photos from Brian's Backpacking Trip Lunr Nagele & DHH on Indie Hackers Rob Walling on Indie Hackers "Obviously Awesome" by April Dunford April Dunford on Bright & Early

Into the Wild 22.07.2020

Brian got up super early today to get an episode in before his next camping trip. He also talks about his recent demo calls and next steps for Headlamp. Benedikt is working on the new Userlist website and close to shipping it later this week.  Stripe Documentation Stripe Support HelpScout Statamic Jekyll Headlamp

Headlamp has a paying customer! 15.07.2020

Benedikt is rested up after some time off but still feeling a bit overwhelmed by his todo list. Meanwhile, Brian has what is probably his most exciting update yet! Headlamp Userlist

Zero To Sold with Arvid Kahl 08.07.2020

Benedikt talks with Arvid Kahl about his recently published book Zero To Sold and how having too much momentum after selling one's business can lead to unexpected opportunities. Zero To Sold Feedback Panda The Zero to Sold Compendium The Bootstrapped Founder Arvid on Twitter Arvid's Podcast

Round the Campfire 01.07.2020

Benedikt is feeling burned out and Brian makes good on his promise to have a demo recorded for this episode! Headlamp Userlist

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