Slow & Steady — A Podcast by ARTILLERY

Guest episode of Slow & Steady — A Podcast by ARTILLERY. In this episode, Jake and John sit down with Josh Petersen, Hub Director at The Hope Venture, a Lincoln-based nonprofit that connects donors to health and education projects for people in extreme poverty across South Asia and Africa. Fifteen-plus years, thirty-plus projects, and more than 100,000 people helped. Josh is an almost-trained arch...

A solo episode. Just Jake, a 31-page report, and a few thoughts on the matter. SiteGround, the hosting company behind all 500-plus ARTILLERY sites, published "AI in WordPress: The 2026 Landscape for Small Businesses." Jake read the whole thing and walks through it with a practitioner's eye, keeping in mind that SiteGround also sells its own AI tool. Some of the data is genuinely useful. Some of it...

Guest episode of Slow & Steady, a podcast by ARTILLERY. In this episode, Jake sits down with Keenan McCurdy. He's a 15-year wrestling coach at Lincoln East, two-time state champion, science-turned-gym teacher, (former) group fitness gym owner, youth club founder, and co-founder of GearLocker, a SaaS platform that helps schools and programs track every singlet, helmet, and jersey they own. Keenan d...

Guest episode of Slow & Steady — A Podcast by ARTILLERY. In this episode, Jake and John sit down with JT Martin, founder of Loudr and the creator behind The Corn Belt, the hyperlocal Nebraska channel with 50 million organic views and 140,000 followers. JT spent over a decade in corporate media in San Francisco and at Time Inc. in New York before coming home in 2020 and building a new kind of media...

Guest episode of Slow & Steady — A Podcast by ARTILLERY. In this episode, Jake sits down with Michelle Bourbonniere, PhD, founder of Words on the Rise, to demystify how AI search actually works under the hood. Michelle is the SEO consultant behind ARTILLERY's own SEO audit (broken down with Brittany Downey back in Ep. 12), and she has spent six months reading Google patents, antitrust filings, and...

Guest episode of Slow & Steady — A Podcast by ARTILLERY. In this episode, Jake sits down with Dr. Rachel Huston Traynor, the founder of The Body Lab in Lincoln, Nebraska, to talk about what "slow and steady" actually looks like in a healthcare practice. Rachel opened The Body Lab in 2020 — a year out of Palmer, business loan signed, lease signed, pandemic breaking out. She opened anyway because sh...

Guest episode of Slow & Steady — A Podcast by ARTILLERY. In this episode, Jake sits down with Hunter Boe, the founding vocal music director at Standing Bear High School in Lincoln, Nebraska, to talk about what it actually looks like to build something from nothing. Standing Bear opened in August 2023. No traditions, no alumni, no existing program. Hunter was hand-picked to build the entire music d...

Part 9 of the "Perfect Website" Series. In this episode, Jake sits down with marketing coach and copywriter Brittany Downey to walk through a real SEO audit of artillerymedia.com — paid for, delivered by outside specialist Michelle Bourbonniere, PhD from Words on the Rise, and opened live on the podcast. The results are honest and a little humbling. Artillery ranks #1 for web design in Lincoln, Ne...

Third guest episode of Slow & Steady — A Podcast by ARTILLERY. In this episode, Jake and John sit down with Brittany Downey — marketing coach, copywriter, and host of the Do Less Marketing podcast — to talk about why most small businesses are doing too much marketing, not too little, and what to do about it. Brittany has worked with small businesses, nonprofits, and lean marketing teams for years,...

Second guest episode of Slow & Steady — A Podcast by ARTILLERY In this episode, Jake and John sit down with Nick Small , a SaaS marketing leader and co-founder of Driive , to talk about what real, sustainable growth looks like when you zoom out and play the long game. Nick shares his journey through building and managing websites, leading marketing at Nonprofit Hub, and scaling CompanyCam from und...

First guest episode of Slow & Steady — A Podcast by ARTILLERY In this episode, Jake and John sit down with Jennifer Clark, a professional voice actor, podcast host, and Artillery Client of the Month, to talk about what real, sustainable growth actually looks like. Jennifer shares her journey into voice acting, the realities of building a creative business, and why "overnight success" is usually ju...

Part 8 of the "Perfect Website" Series Launch is not the finish line. It's the starting gun. In this episode, Jake and John talk about what it actually takes to keep a website healthy after it goes live: updates, backups, security layers, performance checks, and the ongoing habits that prevent "random" site problems down the road. They break down why maintenance is not just a forever fee. It's the...

Part 7 of the "Perfect Website" Series Launch day feels like a big red button. In reality, it's a checklist, a few switches, and a whole lot of systems talking to each other. In this episode, Jake and John walk you through what actually happens when a website goes live. From last-pass QA and "is it working on mobile?" to DNS changes, SSL certificates, caching, and the weird in-between moment where...

Part 6 of the "Perfect Website" Series Welcome to the build. In this episode, Jake and John take you behind the curtain of what really happens when your mockup becomes a functioning website. From Divi vs. Elementor to Webflow and WordPress, they dig into why versatility beats flash, why "pixel perfect" isn't perfectionism—it's professionalism—and why sticking with one page builder keeps your team...

Part 5 of the "Perfect Website" Series Now that your wireframes are mapped out, it's time to bring them to life. In Episode 5, Jake and John unpack one of the most exciting phases of building a website — the mockup . This is where strategy meets creativity and your website finally starts to look real. You'll hear how mockups act as the bridge between blueprint and build, why skipping this step can...

Part 4 of the "Perfect Website" Series If your website were a town, wireframes are the city plan—the zoning map that makes everything work. In this episode, Jake, John, and Haley (Project Manager at ARTILLERY) break down how to build a website blueprint that actually makes sense. You'll learn why wireframes save hours of design and development time, how they clarify communication with clients, and...

Part 3 of the "Perfect Website" Series Once your domain and hosting are set, it's time to define the look and feel. In Episode 3, Jake and John bring on ARTILLERY designer Sierra to demystify the design vision —how mood boards (ahem, mood lists) and style tiles turn vague preferences into a clear, buildable aesthetic. You'll hear how to gather inspiration without copying competitors, why typograph...

Part 2 of the "Perfect Website" Series If your domain is your digital address, your hosting is the foundation your whole "town" is built on. In Episode 2, Jake and John take you below the surface—explaining web hosting in plain English (no jargon, no confusion). You'll learn what hosting actually does , why it matters, and how to pick the right setup without wasting money or losing sleep. They'll...

Part 1 of the "Perfect Website" Series For way too many people, "website" is a scary word. But it doesn't have to be! In our very first episode, Jake and John kick off the Perfect Website series by unpacking one of the most overlooked pieces of your online presence: your domain. You'll learn why your domain name is your digital real estate, how to choose one that lasts, and why thinking of your we...

For way too many people, "website" is a scary word. If that's you, don't panic! Just press play.  Join Jake and John, co-owners of ARTILLERY, as they walk you step-by-step through the process of creating design that actually works. From buying your domain to launching your site (and everything in between), Slow & Steady breaks down each phase into clear, relatable episodes that are packed with rea...