Sleeping Barber

Sleeping Barber - A Marketing Podcast

Business EN ↓ 255 episodes

Ready to rethink business strategy and supercharge your marketing game? Join hosts Marc Binkley and Vassilis Douros as they break down big questions at the crossroads of strategy, marketing effectiveness, and creative impact. From real-world case studies to hot-off-the-press business news, each episode dives deep into how modern companies navigate complexity. Plus, interviews with global thought leaders bring you fresh insights and actionable strategies to drive growth and build unforgettable customer experiences. This is your backstage pass to smarter thinking and better business results.

Be sure to visit the podcast's website and support the creator: www.sleepingbarber.ca

Author

Sleeping Barber

Episodes

SBP 004: What is brand, who owns it and how to measure it. 31.03.2022 1:19:53

What is a five-letter word that can mean different things to different people in an organization? A term so controversial that carries a lot of ambiguity but at the same time drives so much value for a company, product, service or even individual. If you guessed brand, you are right! In this episode of the Sleeping Barber Podcast, we discuss 'brand.' We attempt to define it while also discussing...

SBP 003: Strategy, shareholder value and Galaxy Quest, with Roger Martin 17.03.2022 1:19:54

Considered by many the modern-day Peter Druker of our generation, we welcome to the show strategic advisor, Roger Martin. Author of twelve books and frequent writer for HBR, we were happy to pick his brain on strategy, shareholder value and even discuss SWOT. This is an episode you cannot miss. Also, don't forget to stick around till the end when we discuss our key takeaways.

SBP 002: Demand Generation and Lead Generation for B2B, Chris Walker 19.02.2022 1:03:44

In this episode, we sit down with Chris Walker, CEO and founder of Refine Labs, to discuss the nuances of B2B marketing. The importance of lead and demand generation, vanity metrics and much more! Don't forget to stick around till the end when we discuss the key learnings from our conversation with Chris. Enjoy the show!

SBP 001: Kantar's Work on Brand Equity with Mary Kyriakidi 13.02.2022 1:15:56

In this episode, we pull the curtain back on Kantar's work in defining brand equity and how to measure it. We sit down with Mary Kyrikidi, who holds the position of global thought leader at Kantar, to discuss the nuances of brand equity, the "brand power secret sauce," and are companies genuinely customer-centric? Make sure you stick around to the end, where we spend time discussing the key learni...

Sleeping Barber - A Marketing Podcast (Trailer) 12.02.2022 0:57

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