Skyrim.AI's Expert Series

Sports participation rarely begins with a registration form. For many young people, it begins with a moment of exposure: a game on television, a highlight on a phone, an athlete they admire, a replay that makes a difficult play easier to understand, or a national-team performance that makes a sport feel larger than it did before. Media does not replace access to fields, coaches, schools, parents,...

Sports participation rarely begins with a registration form. For many young people, it begins with a moment of exposure: a game on television, a highlight on a phone, an athlete they admire, a replay that makes a difficult play easier to understand, or a national-team performance that makes a sport feel larger than it did before. Media does not replace access to fields, coaches, schools, parents,...

Sports fans aren’t just spectators, they’re the engine behind every major media tech shift. From cable TV and HDTV to streaming and now spatial media, fans’ passion has driven adoption at every step. In this episode, we explore how sports have been the “killer app” for new technology, and why the next big leap, immersive 3D sports experiences, will be no different. Tune in to see why the future of...

Across these 14 episodes, the Skyrim. AI Expert Series has painted a comprehensive picture of the future of sports media, one that is more immersive, interactive, and individualized than ever. Key themes emerged: Spatial Sports Media (volumetric capture and 3D interactivity) will fundamentally transform viewing, making fans active participants rather than passive watchers. The convergence of sport...

Sports piracy costs the industry billions each year, but history shows fans don’t pirate because they want to, they do it because they feel priced out or shut out. In this episode, we explore how a fan-first strategy can change the equation. We look at lessons from the music and film industries, where Spotify and Netflix turned piracy into subscriptions through fair access and flexible tiers. And...

Sports broadcasting is undergoing a paradigm shift as leagues embrace truly global distribution. In the past, live games were carved up by region, each with a single broadcast feed. Today, tech giants are breaking those silos, streaming games worldwide on digital platforms. This means a single game can now reach fans in hundreds of countries simultaneously – and not just with a generic feed, but w...

Sports franchises and broadcasters have long admired the engagement levels seen in sports video games. Now, with spatial sports media, the line between game and reality is blurring, and advertising stands to become more personal and impactful in the process . Gamers have shown that dynamic, personalized ads can be accepted, even appreciated, when done thoughtfully and in context. Bringing that phi...

In the battle for audience attention, the dynamics of sports and short-form digital content are not oppositional but increasingly synergistic. Destination viewing is far from dead , it’s evolving into new forms that blend the live, collective excitement of traditional broadcasts with the interactive, personalized engagement of the social media age. Sports, as a content genre, continues to dominate...

In the last five years, a wave of up-and-coming sports leagues has surged in popularity, driven by fans’ appetite for fresh, immersive experiences. Unlike traditional leagues, these new sports ventures blend athletic competition with technology, interactivity, and unprecedented access to players. Fans still crave live sports, but they also love seeing athletes in new perspectives ,  for example, h...

Imagine it’s Sunday afternoon and a family is gathered in the living room to watch a big game on their 75- inch smart TV. Suddenly, a spectacular play happens – say a wide receiver makes a leaping catch at the sideline. In a traditional broadcast, you’d have to wait for whatever replay the director chooses to show, from the angle the network cameras captured. But with spatial media enabled, the vi...

Enter the Sports AI Agent, an AI-powered personal companion that enhances your game-day experience in real time. Think of it as your own digital co-pilot for sports, tuned to what you care about. For example, Skyrim. AI , a leader in immersive sports tech, describes its Sports AI Agent as a "virtual companion" that learns your preferences and tailors the broadcast accordingly. This means...

Imagine tuning into a football game and seeing Woody and Buzz Lightyear celebrating a touchdown, or flipping on a hockey match where Bugs Bunny is skating on the ice. It sounds like a kid’s cartoon special, yet it’s actually happening in live sports broadcasts. Major leagues are embracing animated alternate telecasts that place real games into virtual cartoon worlds. This playful twist isn’t just...

Volumetric video is essentially the art of capturing 3D movement over time, think of it as filming a performance in a way that you can later walk around it. Instead of watching shadows on a wall, as in traditional flat video, we’re capturing the entire sculpture in motion, with depth and volume. In practice, volumetric capture uses many cameras to record a subject from all angles, then reconstruct...

Remember when regional sports networks (RSNs) were cash cows? That era is ending fast. Cord-cutting has gutted the once-lucrative RSN business as millions of households cancel cable each year 1 . Subscriber declines, combined with costly rights fees, have pushed RSN operators to the brink. Diamond Sports Group – which runs the Bally Sports RSNs – even filed for bankruptcy in 2023 under $8 billion...

In this episode we will examine shifting consumption habits among Gen Z sports fans and how sports media can adapt. It will note research showing young fans’ declining interest in live full-game broadcasts (only 31% of global fans 18–24 watch live matches vs 75% of those 55+ ) and their preference for highlights, social media, and interactive content. Aimed at sports executives and content directo...

Sports fans have always craved deeper engagement, and a new wave of extended reality (XR) technologies promises to deliver it. Imagine experiencing a live match not just on a screen, but all around you – with 3D replays, holographic overlays, and virtual vantage points. Achieving this level of immersion at scale will take more than cool gadgets; it demands unity across the sports and tech industri...

Sports broadcasts are starting to look and feel more like Hollywood productions. From cinematic camera work that mimics film and TV, to virtual production techniques straight out of VFX-heavy movies, to AI tools that streamline editing and commentary, the worlds of Hollywood and sports media are converging. This executive overview explores how innovations from film/TV production are being adapted...

Spatial Sports Media refers to capturing sports action in three dimensions, allowing fans to experience content from any angle with rich interactivity.  In essence, it’s the evolution of volumetric video into a fully immersive format. Unlike a traditional broadcast that confines viewers to the angles chosen by a director, spatial media enables viewers to move freely within the scene, as if they we...

Explore how cutting-edge technology is transforming sports and media in The State of Spatial Sports Media Podcast. Hosted by experts and thought leaders, each episode dives into the latest trends, innovations, and insights shaping the future of sports storytelling. From personalized fan experiences to game-changing advancements in spatial media, this podcast is your guide to the next frontier of s...

We continue our conversation with Snehal Patel (Fearless Productions) as we discuss AI and volumetric production. We also make bold predictions for 2024! Follow us on linked in at https://www.linkedin.com/company/skyrim-ai

Learn how to be fearless when using new technologies to tell your story! We chat with Snehal Patel (Fearless Productions) about how he converges multiple technologies - volumetric, virtual production, AI, robotics -  together to produce a high tech music video.  This is part 1 of a 2 part series. A can't miss for all creatives learning about new emerging technologies. Follow us on linked in a...

In this podcast talk about the revolutionary Volumetric Player Specifications created by the members of the Volumetric Format Association. We discuss how all verticals in the volumetric pipeline benefits from the format, including capture, processing, encoding and rendering. Follow us on linked in at https://www.linkedin.com/company/skyrim-ai

In this episode we give our initial reactions to the new Meta Quest 3 XR headset. We also talk about the need for realistic 3D content for all forms of entertainment: sports, concerts, movies and games. Future headsets such as the Apple Vision Pro will need more than just CG 3D content.  We also spotlight Project Chimera, a new immersive media project from producer and filmmaker, Snehal Patel ( Fe...

We look at the renewed interest in radiance fields, and how to make sense of all the different variations of volumetric rendering. Follow us on linked in at https://www.linkedin.com/company/skyrim-ai

This episode is a can't miss, if you want to know how media formats and interoperability have a positive impact on emerging technology.  We discuss how a trade assocations like the VFA benefit everyone in involved, including companies, creators, and the consumers.  We also talk about how the VFA takes an active role in driving the industry and how you can be a part of it. Interopablity  Follo...