commonsku

skucast

Business EN ↓ 396 episodes

Welcome to skucast, the #1 podcast for entrepreneurs in the print and promotional products industries. skucast shines a light on our industries' best work, features maverick personalities, and discusses what’s really involved in running a modern print or promotional products business. skucast is the official podcast of commonsku.

Author

commonsku

Category

Business

Podcast website

www.commonsku.com

Latest episode

Jul 10, 2026

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Episodes

Episode 14: Making a difference with Danny Rosin 06.09.2016

Mark speaks to a close friend and long time collaborator, Danny Rosin. Danny is the President of Brand Fuel in Raleigh, North Carolina, the founder of Band Together and a chef with PromoKitchen, to highlight a few of his many responsibilities. Danny is currently a distributor candidate to be on the PPAI Board of Directors. This discussion will reveal what it means to run for the board and the impa...

skucon Chicago sessions: Heidi Thorne 25.08.2016

Thought leadership is one of today's hottest business buzzwords. Usually it refers to creating content to build traffic and attention online. But that narrow definition discounts the larger opportunities this strategy offers.

skucon Chicago sessions: Bill Petrie 09.08.2016

In this workshop, we will reintroduce imagination and personality back into sales and jointly construct an approach to build a competitive advantage that is uniquely yours.

skucon Chicago sessions: Paul Bellantone and Tim Andrews 09.08.2016

Mark Graham conducts an up close and personal fireside chat with two of the sharpest business minds in the industry about how we can ready ourselves for the next 5-10 years. PPAI’s CEO Paul Bellantone and ASI’s CEO Tim Andrews lead vast organizations that oversee, represent and advocate for our industry. This is only the second time in their careers that Paul and Tim have appeared on stage togethe...

skucon Chicago sessions: Bobby Lehew 09.08.2016

From Hollywood story secrets to This-American-Life style narrative, you’ll learn how to brush off that stale 30-second elevator pitch by creating customer-centric stories that cut through the noise with a compelling and memorable message.

skucon Chicago sessions: Lon McGowan 09.08.2016

In this keynote, Lon McGowan shares success stories as well as a key lessons he’s learned from some prominent business failures. Lon founded what has become one of the industry’s most beloved companies, iClick as well as 2 additional companies outside the promotional products industry.

skucon Chicago sessions: Welcome! 09.08.2016

Mark and Catherine Graham kickoff the 2016 skucon Chicago conference at The Virgin Hotel.

Episode 13: Politics and the promo industry with Gill Thorpe 04.08.2016

Our guest today is Gill Thorpe, CEO and Managing Director of UK based The Sourcing Team. Gill got her start in the promotional products industry in 1996 and built The Sourcing Team into one of the country’s most innovative distributors. Gill and her team are in the eye of the Brexit Storm so who better to help us wrap our heads around what this means for the promotional products industry in Europe...

skucon Chicago sessions: Tonia Allen Gould 04.08.2016

Through learning to brainstorm with others, you’ll be surprised by how your BIG IDEAS can suddenly evolve and take a different shape than how the idea was originally presented – and, with the help of others – maybe even get you past obstacles holding you back.

Episode 12: Have you met Joe? with Joe Kemple 28.06.2016

In this episode of skucast we’re going to spend some time with one of our most recent additions to the commonsku team, Joe Kemple. Joe is joining Aaron Kucherawy as a customer success representative and we couldn’t be more excited to have him on board!

Episode 11: Why Content is King with Kirby Hasseman 14.06.2016

This episode is all about content. We are going to talk about how to create excellent content and why this matters to the modern promotional products professional. Our guest is Kirby Hasseman, President of Hasseman Marketing and Communications. In addition to Kirby’s successful distributor business, he is also a speaker, blogger, podcaster, video personality and author. Kirby talks to us about how...

Episode 10: Patrick McHargue's Hiring Playbook 03.06.2016

Our guest today is Patrick McHargue. Patrick is a promo industry innovator and co-founder of PromoPlacement, the industry's leading search and placement firm. In today’s episode we are going to explore the world of hiring and Patrick will share his hiring playbook.

Episode 9: Trade Show 101 with Ben Baker 13.05.2016

Our guest today is Ben Baker, President of Your Brand Marketing in Richmond, British Columbia. We talk about the ins and outs of trade shows and how they can generate high ROI. Ben explains exactly what you need to do before, during, and after a trade show to ensure positive results from your investment.

Episode 8: Good Design Sells Goods with Regan McDonell 05.05.2016

Our guest this episode is the talented graphic designer at RIGHTSLEEVE, Regan McDonell. Regan talks about how her designs have revolutionized the company, allowing them to stand out in the crowd of similar promotional product companies in the industry.

Episode 7: How to be a commonsku ninja with Aaron Kucherawy 29.04.2016

For anyone who has been trained on the commonsku software platform, they will be very familiar with our guest this episode. Aaron Kucherawy is commonsku’s Customer Success Manager and is responsible for training distributors on the platform, fielding support questions and offering comic relief to anyone in need.

Episode 6: Elevating your Big Idea with Tonia Allen Gould 22.04.2016

Our guest today is Tonia Allen Gould, Founder and CEO of Tagsource. Tonia’s journey is a fascinating one and involves the highest of highs and the lowest of lows, all par for the course for most entrepreneurs in the industry. She will be sharing her story this summer at skucon Chicago on July 12, but this episode will whet our appetites for what’s in store.

Episode 5: Creative Storytelling with Bobby Lehew 15.04.2016

Our guest this episode is Bobby Lehew, one of our speakers this summer at skucon in Chicago. His keynote will be on the art of creative storytelling and how that specifically applies to sales and growing one’s business. Bobby brings a ton of passion to this subject and he joins us for some time today to give us a sneak peak of what he will be talking about at skucon.

Episode 4: Imaginative Selling with Bill Petrie 08.04.2016

This episode is all about imaginative selling. We'll discuss Bill's upcoming workshop at skucon, the 3 traits a successful modern sales person has, and shifting the conversation away from price.

Episode 3: Building a Lifestyle Brand with Jae and Katy Lee of RuMe 30.03.2016

This episode digs into the RuMe story, the problem they set out solve with their bags and what it takes to juggle a marriage and a business partnership.

Episode 2: Creativity in Business with Lon McGowan 25.03.2016

In this episode of skucast, we speak with Lon McGowan about creativity in business and his upcoming keynote at skucon Chicago on July 12, 2016. Learn more at commonsku.com/skucon

Episode 1: Thought Leadership with Heidi Thorne 09.03.2016

In this episode of skucast, we speak with Heidi Thorne about Thought Leadership and her upcoming workshop at skucon Chicago on July 12, 2016. Learn more at commonsku.com/skucon

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