Skills for Startups

Startups often move fast, but moving too fast in a regulated industry can kill your business. Today, we sit down with regulatory expert Aaron Harmon to discuss the hidden rules of product oversight. We cover why waiting until "someone knocks at your door" is a terrible strategy and how seemingly harmless products (like mobile apps or even orchids) can trigger federal investigations . Aaron breaks...

In the fast-paced world of business and technology, the phrase "fail fast" has become a popular mantra. At its core, it encourages swift experimentation and adaptation to hopefully result in significant business innovation and growth. In this episode, we explore the popular startup advice of 'failing fast' and why it may not be the best strategy for every founder and small business owner. Contrary...

Essential Marketing Strategies for Startup Founders with Ksenia Melnikova   In this episode, learn to build a durable marketing strategy for your startup. Our guest, Ksenia Melnikova, with over 15 years of experience in brand design and marketing, discusses how to identify your ideal customer profile (ICP) and effectively communicate your value to achieve quality conversions. Understand the import...

In this episode of Skills for Startups, we tackle a hotly-debated topic known as the Entrepreneurial Echo Chamber with PR and communications expert Juliana Pulecio. Juliana shares her extensive experience on why staying in a self-affirming bubble can prevent both business and personal growth and how founders can break free to build genuine trust and reputation with customers. Learn practical steps...

In today's episode, Liz Masoner teaches us: 1.What a business's digital presence includes (Hint: it's not just a website and social media!), 2. The importance of planning a digital strategy early, 3. How to choose the right tools and strategies for your startup and your business as grows. In today's digital age, a strong online presence is non-negotiable for startup success. But how do you build a...

Hands-on work is necessary for startup founders at the beginning (0 to 1). But as the company grows (1 to 10), staying on the front lines becomes a liability. You cannot effectively raise capital, negotiate partnerships, and build a commercial strategy if you are still trying to do the technical work yourself. Great companies are built by founders who know how to fire themselves from the jobs they...