Six-Figure Signature Offers: Audience Growth, Live Launching Tips and Marketing Strategies for Female Entrepreneurs

If you're working in health and wellness in any capacity (life coach, dietician, naturopath, acupuncturist - any profession that focuses on physical, emotional or spiritual wellbeing and health) - you've probably been trained to offer single sessions to frow your business, and if you've been following me for a while you know that's absolutely not the approach I recommend. Why? Because you've proba...

When people reach out to me in the DM's of Instagram, one of the biggest questions I'm asked (especially about Launch Easy Life and when the right time to join us) - it's - I'm just starting out - should I continue to build my audience for a while longer? Or should I create my program? And my opinion might not be what everyone else says but I'm generally in the camp of - you can start creating you...

Since I've had my business, I've run 3 memberships - 2 of which lasted a year before I closed them and pivoted elsewhere, and one that is still running to this day. In today's podcast episode, I'm talking about my experience of running both online courses and memberships and 7 lessons (many unexpected) that I learned from each, as well as my preference and considerations for you if you're tossing...

When I look at my business, I often think that if I could sit and tinker with tech all day, I'd be a very happy woman but I know that for so many of you tech feels like a gigantic headache. I love researching and using tools in my business and they're one of the cornerstones of how I manage to get so much done in a short period of time - I have a list of STACKS of online tools I use in my business...

Something that I absolutely used to love doing was listening to audiobooks a few years ago while I drove to my part-time corproate gig in Marketing - it used to be an hour drive there and another hour drive back and I'd listen to audiobooks - sometimes fiction, sometimes business books to help myself get into the zone of 'thinking' and then on the way back I'd listen to music and my playlists. But...

There's several different camps when it comes to whether or not to show your price on your sales page, particularly if what you're offering is a 1:1 package - one big school of thought is to get people to apply to work with you and then reveal the price on the sales call. This is not my strategy. I always show my price on my website, and in today's podcast I'm sharing 5 reasons I always show my pr...

I remember when Instagram Stories first came out and the overarching thought in my mind was 'uggghhh, another thing I 'should' be doing on Instagram' and it felt like this unnecessary obligation and almost like Instagram was this black hole of time-sucking activities. Ha! Since that point, I've come to LOVE Instagram Stories! They are one of my favourite functions of the Instagram App and one of t...

Facebook and Instagram ads are one of the biggest game changers for your business and I'll let you know - one of the things our clients have the most success with in the Well Conceived MastermindThere's a big misconception that Facebook and Instagram ad costs are skyrocketing, and the truth is that while maybe that's true for business coaching etc, it's not what I've seen at all for people who wor...

I feel like this is the podcast that every mama needs but that nobody really talks about - how to get work done during school holidays when you're running your own business. Let's not pretend that it's easy to keep a business running when you're looking after small children during school holidays, especially if in your neck of the woods you're coming up to the big mama holidays. It's f*cking hard....

If I've ever been asked a question or seen it in our free Facebook Group for health and wellness service providers, it's this: Do I need business support, or do I need to get more qualified? People have a dream... but they don't know in which order they should do it, or how they get started. And then I feel like there are some professions that I feel enter an endless qualification binge and wantin...

Today on the Well Conceived Business Podcast, I'm diving into the single most important thing you need to do if 'create an online course' is on your to-do list. I bet that many of you have been seduced by the idea of creating and delivering an online course and rightly so - last week on the podcast I talked about just some of the incredible things an online course can give you - and help bring tha...

Today on the podcast I'm sharing with you 17 reasons why an online course will set you free (and possibly be the most rewarding and beneficial step you take in your business).Even if you aren't sure whether an online course is right for your business model or expertise, (ahem... speaking to all of you who think the only way you can run your business is by doing seeing people individually) you're g...

Today's podcast is for anyone who has already launched their online course or signature program, or for anyone who wants to launch but isn't there yet. I'm diving into 11 mistakes you might be making with your online course launches and what you really need to focus on in order to make more sales, make creating your assets faster, and ensure you're launching your online course in the right way. Ju...

Creating a successful signature program that is not only profitable but also helps establish yourself as an expert in your field whether you are just starting or looking to scale your existing program needs a solid plan for successful implementation. In this episode, I break down the steps to creating a successful signature program and give actionable tips and the need for marketing and promoting...

This podcast was... hard to record. I've ummed and ahhed for the longest time about what to do and how to move forward and I know that so many of you have been wondering what is going on behind the scenes of my life coaching and fertility business @mindbodyfertilityreset and the truth is that I haven't really known what to do. I love my fertility life coaching business. I am eternally grateful to...

Building a successful online business takes time, effort, and a willingness to learn and adapt. So here's what I'll do if I were starting my online business from scratch to build a business that I love and that supports my lifestyle. In this episode, I talk about: Transform your mindset from employee to entrepreneur Focus on building visibility and trust by sprinting to get 500 email subscribers S...

Starting a business is not easy, but neither is working for someone else and so here are 6 HARD truths about running an online business and choosing your hard and having a plan when things get tough. In this episode, I talk about: Choosing your hard of running a business while juggling everything else and continually innovating in your business Why make visibility a priority in your business Why y...

The JUGGLE is real! Today's podcast is for all the mama's out there growing and building their businesses and juggling being a CEO and a mother. I've only known growing my business alongside being a mama and so here are 7 tips about how to manage the juggle and what I've found helpful as I go along. I talk about: Why you need to be conscious of who you get your information from (and what circles y...

Welcome to the first episode of the Well Conceived Podcast. This is the story of how I went from navigating the depths of infertility to creating a dreamy life-coaching business… to where I am today, now sharing my 20+ years of experience in marketing, social media and growth to help you rise too. In today’s episode, I’m sharing: The very spur-of-the-moment way my podcast got started What I was do...

In November 2018 I quit my online business. It was shortly after Ross and Olivia tag teamed in hospital EVERY weekend in September. I had just started a new part time role that was an hour drive away and needed to also juggle our other daughter… And the business. And 1836 other things. I had to cancel one of our live group coaching calls from Olivia’s hospital bed… And then remember getting one of...

I had to make a choice. Quit my business, or continue on in a radically different way. All I could give to my business was 6 hours per week (that also included life admin, me time… and didn’t include the time we’d take off for school holidays). I chose the latter, but that required massively overhauling the way I did online business. In this episode I talk about: How I simplified my business to ma...

Can we please for a moment acknowledge the huge learning curve of growing an online business. It’s freaking hard, and I feel like it takes way more time than any of us realise. I’ve now had the privileged position of getting a backstage pass to many online businesses within health and wellness and there’s a few common threads of things I see that lead to lacklustre results or a business that doesn...

Whenever I post about Instagram tips on my own Instagram , I get such good engagement – and I know that you know that Instagram is this unicorn platform that allows you to not only grow online, but also build engagement and connection with your audience and convert. All in the same place. But.. I see so many folks struggling with really getting traction on their accounts and I haven’t gatekept at...

COMING 25 April.... Looking to grow your online health and wellness business without burnout? Then welcome to Signature Course Secrets, a podcast hosted by me! Marketing and Online Business Specialist, Robyn Birkin, just for health and wellness practitioners and professionals, like you. Whether you're just getting started or you're ready to scale your online business and reach for both more profit...