Robyn Birkin | Online Business Strategist for Women Business Owners

Six-Figure Signature Offers: Audience Growth, Live Launching Tips and Marketing Strategies for Female Entrepreneurs

Business EN ↓ 174 episodes

Ready to transition from 1:1 consulting to a scalable group program but stuck on where to start? Wondering how to simplify your offer suite, launch a digital product, or build your 6-figure business working just 20 hours a week? Welcome - you’re in the right place! The Six-Figure Signature Offers Podcast is the go-to resource for female entrepreneurs, group program leaders and experts who want to work less and make more money by leveraging scalable signature group offers. I’m Robyn Birkin, Marketing and Online Business Strategist, mom of two and multi-six figure business owner. I created my fi...

Author

Robyn Birkin | Online Business Strategist for Women Business Owners

Category

Business

Podcast website

launcheasylife.com

Latest episode

Jul 7, 2026

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Episodes

How Nat 3x’d her course sales (and got an 11.25 ROAS) (Ep.74) 04.08.2024

It’s my pleasure to welcome to the podcast one of our Peace + Profit Mastermind members, Nat Pickering. Nat is a highly qualified Naturopath whose practice is consistently full (with a long lead time for appointments) and over the last few years, she has really dived into amplifying her authority and revenue through her online course revenue: primarily her signature program, Well Conceived. I’ll l...

My coach convinced me to try this and I've never looked back (Ep.73) 30.07.2024

I’d always been a 1:1 coaching girl and never baulked at investing in coaching, purely because I know—I do better with it. I move faster, I know I always want the shortcut and in a world where everything is either time or money—if you know me—you know that my time is PRECIOUS—so I’ll invest money to save time. Moreso though—I actually get major anxiety when I’m operating (regardless of whether it’...

Why you need a Sweet Six Business (Ep.72) 28.07.2024

Here’s a thought: what if…. You dropped the pressure of constant ‘more’ in your business and endless scale and taking advice from the 7 figure business owners who have completely different goals, responsibilities and businesses to you and…. Focused instead on reverse engineering your business (at least first) to reach the Sweet Six Spot? Because the way you build and grow a Sweet Six Business is r...

All the details about the Peace + Profit Mastermind (Ep.71) 23.07.2024

Here’s the dates and links you need: Peace + Profit Mastermind Applications open mid-August Our next cohort begins on 1 September and this is traditionally one of our biggest cohorts and in fact, we’re expecting demand to be high to join us (with more than 40 people on the waitlist and only 6 available places). Join the waitlist here if you *think* you might be considering joining - you’re not obl...

My Q3 and Q4 Plans REVEALED (Ep.70) 21.07.2024

If you’ve been thinking of working with me this year, then you’re going to want to listen into this episode because the next few months are going to be a RIDE and you’re going to want to come along for it, especially if you want to learn about how I run ease-filled live launches and a life-first, six figure+ business. Here’s the dates and links you need: Peace + Profit Mastermind Applications open...

The REAL truth behind how I became so good at Instagram Ads (Ep.69) 16.07.2024

One of the women in my mastermind said to me recently on a call - how did you become SO good at Instagram and Facebook Ads? Because you see - we work with our clients A LOT on how to build their leads and sell their programs with the support of Meta Advertising for one simple reason: the majority of us want highly successful businesses…. In part-time hours. And if you don’t have 60 - 80 hours per...

Online Marketing Tips: Increase your Lead Magnet Conversion Rate (Ep.68) 14.07.2024

Welcome to our 5 minute Online Marketing Tips - where each week I share with you quick, easy and actionable online marketing tips to help you grow your audience, impact and revenue (while working less). This week’s tip is all about how to increase your Lead Magnet Conversion Rate - if you know me, you know I’m BIG on growing your email list (as I should be - it’s about 40% more effective for sales...

4 reasons your online business isn’t growing (Ep.67) 09.07.2024

I just knew it! I knew this new free guide would be a winner and it has! It’s had more than 150 downloads in just a few days and the feedback has been incredible. It’s my 16 hour CEO Guide and it’s a free 24 guide with exactly how I run a six figure+ business in just 16 hours per week - my full schedule, tips and the biggest game changers to support you in creating a thriving business in part-time...

5 things I’ve stopped doing in my business (Ep.65) 01.07.2024

There’s been several points in my business when I’ve realised that if nothing changes, nothing changes, the market has evolved and so have I. So what are five things I used to do or say in my business that I no longer do? This is what I’m diving into in today’s podcast. Tune in to listen to the full details. There's one question I've been asked more than anything else and it's this... Robyn, how d...

Sold out pilot course launch with less than 500 Instagram Followers. Here's how (Ep.64) 18.06.2024

It’s my absolute pleasure to welcome to the podcast today one of my clients, Jay Hamilton who is an incredible transformation and manifestation coach supporting women to find their purpose and get out of their own way. And she also sold out the pilot round of her signature program with just over 300 Instagram Followers. How’d she do it? That’s exactly what we dived into in the Signature Online Cou...

Welcome to Signature Online Course Secrets! (Life + Biz update) (Ep.63) 12.06.2024

It’s been 9 months since I shut down my life coaching business (but about 12 months now since I made the decision to focus solely on helping other business owners grow theirs and although I’ll probably share more when we hit the 12 month mark or 100 episodes - you’ll notice that we’ve now changed the name of the podcast - so I wanted to drop in with a life and business update. What’s the last 12 m...

Growing an audience without being beholden to algorithms with Alice Rose (Ep.62) 27.05.2024

It is my pleasure to invite my friend Alice Rose on the the podcast. I have absolute love heart eyes for Alice who is an incredible community leader and transformational coach and it's awesome that we get to chat today - and especially about all things growing an audience. Once of the reasons I'm so beyond excited to welcome Alice is that I feel like we've each built our audiences in some ways tha...

Cycle Sync your Business for More Productivity and Less burnout with Kate Nguy (Ep.61) 21.05.2024

Have you ever felt like you're a rollercoaster of emotions and productivity in your business? Like... one minute you're inspired and outgoing and an absolute productivity powerhouse, and then the next minute you're feeling like you want to burn your business to the ground, never show your face on Social Media and just binge Netflix all day instead of working? And then... because you're having thos...

Before you spend more money in your business, stop (Ep.60) 14.05.2024

I'm going to tell you something today that not many business coaches (well I am more of a strategist and consultant but because ya'll use that language that's what I'll use today) will tell you and that's this: There's nothing wrong with investing money in your business, but not all investments are worth it and especially not all of them are worth it in the beginning. So today I'm going to tell yo...

How to get more clients in 2024 (Ep.59) 07.05.2024

In today's episode I'm diving into how you can get more clients this year as a service provider, and specifically by looking strategically at what's happening in the market and what you need to know about the different content platforms. The market has shifted quite significantly in 2023 and now into 2024 and there's a few things in your content strategy and product suite that you may wish to twea...

3 things I didn't do to build a six figure life coaching business (Ep.58) 30.04.2024

I built a six figure life coaching business in just six hours per week, but I didn't build it by doing all the things and being in all the places. In fact, I built it by doing just a few things, well. In today's episode I'm talking about 3 things I didn't do in my business. My hope is that you'll think of this through the lens of how you could be maximising your revenue and minimising your time in...

Building powerful business relationships with Angela Henderson (Ep.57) 23.04.2024

It's my pleasure to welcome Angela Henderson to the podcast today - Angela is a dear friend of mine and was my coach for 18 months and held me through what was a very messy period in my life when Ross and I separated... and then got back together! And in my time working with Ang I had the pleasure of seeing behind the scenes into her business (and her life) and came away with one defining thought...

Your website is costing you money (the best website builder) (Ep.56) 17.04.2024

Did you know that my entire business started because there was one day when I decided that I wanted to learn how websites were built so that I could interpret what the web developers were trying to ask my marketing team to do? In today's episode we're talking all things websites. I still to this day remember creating my very first website: it was on a platform called Joomla and it was sooooo bad....

Navigating motherhood and business with Simone Denny (Ep.55) 09.04.2024

Today on the podcast it's my pleasure to introduce you to someone I know and have personally worked with, Simone Denny. I knew Simone through a sort of peer mastermind that I was part of - she owned at the time an online health store and I was a vegan food blogger - and we were invited to take part in a group cookbook that raised money for women navigating domestic violence and we then morphed our...

Auto DM's on Instagram - here's what you need to know (Ep.54) 02.04.2024

Have you ever seen an Instagram Account tell you to comment a particular word and then as soon as you do, a little DM pops into your inbox with the link? Well, today I'm diving into exactly what it is, why it's exploded recently, and the tool that helps you do this. If you want to swipe and get instructions for our exact setup - you have to check out our Email Explosion Toolkit at launcheasylife.c...

Kartra vs Kajabi: Pros and Cons (Ep.53) 26.03.2024

In today's episode I'm sharing why I made the switch to Kartra in 2019 and now, even though I've seen behind the hood of many of the other course platforms (including Kajabi) - wouldn't change. Click here to get a free 30 day trial of Kartra and if you want to see all of the tools I use in my business - check out my tools and resources page here. LINKS + WORK WITH ROBYN Free Case Study - How we go...

Online Courses: why is nobody talking about these things? (Ep.52) 19.03.2024

There is so much that goes into online course launches outside of just the 7 day cart open period and 4 key elements that will set up your online course for both success and ease. In today's episode I'm talking about 4 things that nobody is talking about with online courses, that are actually super important. The doors are currently OPEN to Launch Easy Life - my online course to help you create, l...

Online Course vs Membership (Ep.51) 12.03.2024

I feel like through the years, I've been the guinea pig of business models - and while I've had several online courses, I've also, twice now run a low cost membership - and I've also coached many clients who have come to me with memberships that just haven't taken off. In today's episode I'm speaking from experience about what you need to consider before choosing to create a membership and why you...

My 2 Day Stay Experiment (Ep.50) 05.03.2024

I'm writing this podcast description from a hotel that I've booked for myself, as part of what I'm calling my 2 Day Stay Experiment. Let me dive in further with you. If you're a mama I know that you know what it's like to only have the tiniest moments of time to work in and on your business, and how sometimes there are really meaty projects and work that you want to get done but the second it hits...

My Step-by-Step Launch and Promoting Planning Process (Ep.49) 27.02.2024

In today's episode I'm taking you DEEP into how I plan my launches, my content and my promotions and I felt like now is the perfect time to take you behind the scenes of what that looks like in my business and how I put together my year. One of the biggest lessons that I've had across 2023 was from right at the start of the year, when in December I didn't have my year, my launches and especially -...

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