Jacqueline Butler | Top 0.1% Etsy Seller + Digital Products Coach

Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Side Hustle

Business EN ↓ 90 episodes

The Go To Podcast to Learn How to Sell + Scale Digital Products on Etsy** HOSTED BY A TOP 0.1% ETSY SELLER **Are you stuck in information overload, consuming all the Etsy advice but still can’t figure out what leads to sales? Is overthinking your product or niche keeping you paralyzed in research mode instead of taking action? Do you want to start selling digital products on Etsy but feel overwhelmed on where to begin? Have you convinced yourself that you “don’t have time” to build the business—but deep down, you know that’s just fear talking? You’re not alone, and you don’t have to figure thi...

Author

Jacqueline Butler | Top 0.1% Etsy Seller + Digital Products Coach

Category

Business

Podcast website

www.jacqueline-butler.com

Latest episode

Jun 30, 2026

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Episodes

64 // Stop Guessing – These 4 Research Tools Tell You Exactly What to Sell on Etsy 24.06.2025

You’ve got ideas. Maybe too many. One minute you're designing planners, the next it’s wall art, and suddenly you're knee-deep in a Pinterest spiral wondering if you should be selling bachelorette party games instead. Sound familiar? If you’ve ever felt like you're just guessing what to sell on Etsy—hoping your next listing magically takes off—you are so not alone. But here’s the secret: I never gu...

63 // The Most Profitable Thing You Can Sell on Etsy 17.06.2025

Everyone’s talking about making sales on Etsy… But no one’s talking about profit. You see the TikToks claiming “I made $30,000 this month!” You see the Instagram reels saying, “I got 5,000 orders last quarter!” And it sounds amazing—until you realize no one’s telling you what they actually made after fees, production costs, shipping, returns, material costs, alllll that stuff. The truth? Is that a...

62 // Digital Products vs. Printables: Which Should You Sell on Etsy? 10.06.2025

You want to start an Etsy shop. You’ve got the itch, the ideas, maybe even the Canva tab open… but then the confusion hits. Wait—should I be selling printables? Or digital products? Are they the same? Which one is easier? What actually sells? And now you’re spiraling because every YouTube video and TikTok is shouting something different and you’re one wrong click away from giving up. I get it. Bec...

61 // Maycember Mayhem: Building a Business That Actually Supports Motherhood (Without the Mom Guilt) 27.05.2025

May. Freaking. Cember. If you’re a mom, you already know what that word means deep in your soul. It’s the May version of December—field trips, concerts, parties, early pickups, spirit week, art shows, sports tournaments, last-minute cupcakes, and emotional breakdowns in Target because your kid forgot to tell you it's "dress like a book character" day. All stacked on top of a life that was already...

60 // Etsy Seller Mistake Series – What NOT to Do on Etsy (Part 3) 20.05.2025

So your Etsy shop is open. You’ve got a few products up. You’re tweaking your tags, maybe even watching a few tutorials on YouTube while sipping your iced coffee… But something still feels… off. You’re not getting the traction you want. You’re second-guessing yourself every five minutes. And you’re wondering, “Is it me? Is Etsy broken? Should I just quit?” Friend, no. You are not broken. Etsy is n...

59 // Etsy Seller Mistake Series – What NOT to Do on Etsy (Part 2) 13.05.2025

So you opened your Etsy shop, added some listings, maybe even got a sale or two... but things aren’t taking off the way you hoped. Maybe you’re wondering if something’s broken—or worse, if you’re just not cut out for this. Friend, take a deep breath. You’re not broken. You’re not behind. But you might be making a few common Etsy mistakes that are super easy to fix once you know what to look for. I...

58 // Etsy Seller Mistake Series – What NOT to Do on Etsy (Part 1) 06.05.2025

If you’re sitting there wondering, “Why isn’t my Etsy shop taking off like hers?”—this episode is for you. Because sometimes, the key to growing a successful Etsy shop isn’t about doing more... it’s about avoiding the things that quietly sabotage your growth. In today’s episode, I’m kicking off a brand-new 3 part series: The Etsy Seller Mistake Series. And we’re starting with some of the BIGGEST m...

57 // The Secret to Building Wealth: Multiple Streams of Passive Income (And Why Etsy Is the Best Place to Start) 29.04.2025

You don’t build wealth by working harder. You build it by creating multiple streams of income that work for you—while you’re sleeping, walking your kids home from school, or reading a spicy book with an oat milk latte in hand. And the best part? You don’t need to be a tech genius, have 100K followers, or invest thousands of dollars to get started. In today’s episode, I’m walking you through the re...

56 // How Etsy Became My Gateway Drug to Online Business 22.04.2025

I had no clue that selling some cringey Cricut crafts at a folding table in 2016 would be the start of something that would completely change my life. That it would lead me to quitting my job, building a multiple six-figure online business, retiring from teaching, and creating the freedom I used to only dream about. In today’s episode, I’m taking you on a behind-the-scenes journey—how Etsy became...

55 // How I’d Get My First Sale on Etsy If I Were Starting from Scratch Today 15.04.2025

So, you want your first Etsy sale—but you’re staring at a blank screen wondering where the heck to even begin. Well friend, today I’m breaking it ALL down for you. Not a fluffy to-do list. Not vague Pinterest advice. I’m sharing exactly what I would do if I were starting my Etsy shop from absolute scratch TODAY. What I’d skip, what I’d focus on, and how I’d get that first cha-ching notification wi...

54 // Am I Back on Instagram? After a Year of Being Social Media Free… 08.04.2025

So… am I back on Instagram? If you’ve been following me for a while, you know I’ve been loud and proud about not using social media to grow my Etsy shop. I’ve said it before, and I’ll say it again—you do NOT need social media to build a six-figure Etsy business. But recently, you may have noticed me… back. Popping up on Instagram. Making videos on TikTok. Yep. TikTok. Who even am I right now? So i...

53 // Stop Overthinking & Start Selling: Why NOW Is the Time to Start Your Etsy Shop 01.04.2025

How long have you been THINKING about starting your Etsy shop? Be honest. If it’s been weeks, months, or even YEARS, then this episode is for you—because today, we’re breaking the cycle of overthinking and getting you into ACTION. If you’ve been stuck in research mode, watching YouTube videos, scrolling through Etsy blogs, waiting for the perfect time to start… I’ve got news for you: the perfect t...

52 // The Hottest Trending Etsy Niches in 2025 (And What to Create Today!) 25.03.2025

Not sure what to even create that will sell? You’re not alone—so many Etsy sellers get stuck before they even start, wondering, What should I even make? Well my friend, today’s episode is going to solve that problem for you. I’m breaking down the hottest Etsy niches of 2025 and giving you over 50 digital product ideas that you can start creating right now—before these trends hit their peak. So if...

51 // 6 Things That Made Me a Multiple Six-Figure Etsy Seller 18.03.2025

What if scaling to six figures wasn’t about doing more or hustling harder, but about focusing on the right things? If you’ve ever felt like success on Etsy is just out of reach, I’ve been there. I used to believe I had to constantly create more, grind harder, and be everywhere to grow my shop. But guess what? That wasn’t the secret at all. Today, I’m sharing the six things that took me from a bran...

50 // 5 Outdated Etsy Strategies You NEED to Stop Using in 2025 (and What to Do Instead) 11.03.2025

Still using Etsy strategies from 2016? That might just be why your sales aren’t where you want them to be. The reality is, a lot of the free Etsy advice floating around on blogs, YouTube, and even social media is completely outdated. And if you’re trying to piece together a solid strategy from 100 different sources? It’s not going to work. Etsy has evolved, and what worked years ago is not just ou...

49 // The Perfect Side Hustle for Introverts 04.03.2025

Introverts, this one’s for you. If the idea of starting a side hustle has always felt draining - because you don’t want to spend hours on social media, network with strangers, or constantly put yourself out there - then you’re about to hear why Etsy digital products might just be your dream business model. No talking, no selling, no constant customer interactions - just a smart, low-maintenance wa...

48 // The Let Them Theory & Etsy Business: How to Let Go, Focus & Scale 25.02.2025

Ever feel frustrated when people doubt you? Copy you? Say no to you? What if instead of fighting it, you just… let them? In today’s episode, we’re diving into The Let Them Theory by Mel Robbins. An absolute game-changer in business and in life. And, of course, I’m breaking down how this mindset shift applies directly to growing your Etsy shop.   If you’ve ever worried that it’s too late to start a...

47 // Is My New Etsy Shop Still Growing or Did It Flop? My 4-Month Check-in + Lessons Learned 18.02.2025

Remember that brand-new Etsy shop I started from scratch a few months ago? The one I shared all the details about in Episode 39? Well, today, we’re doing a little experiment follow-up because it’s been four months, and I’m pulling back the curtain on exactly what’s happened since then.   Did it grow? Did sales pick up? Am I seeing the same success as my first Etsy shop, or has this whole thing flo...

46 // Are Etsy Ads Really Worth It? My Honest Advice for New Sellers 04.02.2025

Let’s talk about something that seems to pop up in almost every Etsy seller’s journey - ADS. You’ve probably heard people say, ‘If you’re serious about your shop, you NEED to run Etsy Ads.’ But let me tell you a little secret: I’ve never spent a penny on Etsy Ads, and I’ve still managed to build a shop with almost 100,000 sales and over 6,000 five-star reviews. So, are Etsy Ads really worth it?  O...

45 // Starting an Etsy Shop in 2025? Here's What You NEED to Know 27.01.2025

Let’s be real for a second - how many times have you had that “lightbulb moment” where you think to yourself, “I should start an Etsy shop!” Maybe it’s been on your vision board for a while, maybe it’s been on your mind or heart for a while, or maybe the idea just hit you like a glitter bomb of inspiration from this podcast (you are welcome by way) Either way, this episode is for YOU.   Because wh...

44 // What Happens When You Sell TOO MUCH Over the Holiday Season 07.01.2025

You know that saying, 'Be careful what you wish for'? Well, let me tell you, this holiday season, we learned just how true that can be! And I’m talking about every Etsy seller’s dream… and maybe their worst nightmare too. Picture this: your shop is on fire - in a good way - and orders are pouring in faster than you can say ‘cha-ching.’ Sounds amazing, right? Well, let me tell you about the time my...

43 // When Life Throws Curveballs - Passive Income on Etsy Works for You During the Toughest of Seasons 17.12.2024

Hey hey, my friend! I’ve got a bit of a personal one for you today, and honestly, I wasn’t sure if I’d even have time to sit down and record this, but here I am, because I think that this message is so important.   So, life threw my family a major curveball recently. My husband— God bless him—tore his Achilles last week, and let me tell you, the recovery for that is no joke. I’m officially wearing...

42 // Pricing Your Digital Products: How to Set Prices That Sell and Still Make a Profit 10.12.2024

Do you ever feel like pricing your digital products is like throwing darts blindfolded? Too high, and no one buys. Too low, and you’re working for pennies. Today’s topic is one I know trips up so many sellers, and honestly, it used to trip me up too. We’re talking about PRICING your digital products.    If you’ve ever stared at your Etsy listing and thought, “Should this be $3? $7? Maybe $15? Will...

41 // Got a Bad Review on Etsy? How to Handle Them Like a Pro 03.12.2024

So, let’s talk about something that no Etsy seller wants to deal with but inevitably happens to all of us—even the top 0.1% of Etsy sellers. Yep, I’m talking about bad reviews. You know, those soul-crushing, one-star hits that make you want to crawl into a blanket fort with a pint of Ben & Jerry’s and rethink all your life choices.   But here’s the thing—bad reviews are a rite of passage. Even...

40 // The Most Important Statistic on Etsy - And It's Not What You Think! 25.11.2024

There are a bunch of different kinds of statistics that Etsy gives you when you become a seller on their platform. And many times we get hung up on the big ones - the revenue, the profit, the favorites. But there is one very simple, important, and often looked over stat that in my opinion, the MOST important one that you should be paying attention to. It can be a HUGE indicator of if what you are...

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