Pam Durkin
Six Figure Designer
Struggling to find great clients and design projects? Not making enough money and struggling to manage the projects you have? This is the show for YOU!
Where to listen?
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Episodes
Ep 164: More Referrals Aren't the Answer if They're Not a Good Fit 22.06.2026 30:12
In this episode, Pam closes out the V.I.P. Method series by explaining why more referrals are not always the answer if they are the wrong fit . She shares how designers can have referrals coming in and still feel frustrated when those opportunities are too small, too vague, too late, or not aligned with the level of work and fees they want. Pam explains why referral quality matters more than refer...
Ep 163: Proposal: Stop Quoting Too Soon - Start Shaping the Opportunity 18.06.2026 44:15
In this episode, Pam breaks down the “P” in her V.I.P. Method: Proposal . She explains why one of the fastest ways designers undercharge is by pricing too soon, before the real scope, timeline, client expectations, builder responsibilities, and level of support are fully understood. Whether the request comes from a client or a builder, vague language like “we just need help with selections”...
Ep 162: What If They Say I’m Too Expensive? 15.06.2026 37:49
In this episode, I talk about one of the biggest fears designers face when they start thinking about higher design fees: “What if they say I’m too expensive?” This fear often causes designers to shrink, soften, discount, or overexplain before the client has even objected and the real issue may not be about price at all. Sometimes “too expensive” is actually a clarity problem, a scope problem, a fi...
Ep 161: Invitation: Stop Waiting for Referrals and Start Creating Access 11.06.2026 32:39
In this episode, I breaks down the “I” in the V.I.P. Method: Invitation . If reaching out makes you feel like you’re chasing, begging, or being cringey, this episode will help you see it differently. I explain why better opportunities often come through relationships, why people forget about you when you’re not top of mind, and why staying connected in a thoughtful, personal way is a key part of c...
Ep 160: Visibility: Are You Known for the Work That Can Support Bigger Fees? 11.06.2026 27:01
This episode is part of the V.I.P. Method series leading up to my free live workshop: The V.I.P. Path to Your Highest Design Fee: 3 Shifts to Get Seen, Invited, and Paid for Bigger Design Projects Join me live on June 24th at 12 PM Eastern . Register for the free workshop here: luxuryclientacademy.com/vip-method Your highest design fee does not start when the proposal goes out. It starts mu...
Ep 159: Your Highest Design Fee Starts Before the Proposal 08.06.2026 38:05
Join me for my FREE live workshop, The V.I.P. Path to Your Highest Design Fee, where I’ll show you the three shifts that help designers get seen, invited, and paid for bigger design projects. Wednesday 6/24, 12pm Eastern. 👉Save your seat at luxuryclientacademy.com/vip-method Your highest design fee does not start when you send the proposal. It starts much earlier, with the opportunities you attra...
Ep 158: The $20,000 Refrigerator Was Just the Beginning 25.05.2026 45:48
In this episode, I’m debriefing the Naples Experience (my Signature in-person event), but not in the way you might expect. Yes, there was a $20,000 refrigerator, a private chef that works with the cast of Yellowstone, luxury showrooms, a private sunset cruise, and homes ranging from $8 million to $84 million. But the REAL transformation happened when the designers stepped away from the endl...
Ep 157: When the Dream Project Is No Longer a Yes For YOU 18.05.2026 43:39
In this episode, we’re talking about the surprising growth moment when a project you once dreamed of is no longer an automatic yes. After a coaching call inside the Luxury Client Academy, I’m sharing the story of a designer who was presented with a large, exciting project that looked incredible on paper, but the builder quality, client expectations, reuse requests, and overall project conditions d...
Ep 156: If You Say This Word, I GUARANTEE You’re Undercharging 11.05.2026 29:51
In this episode, we’re talking about one tiny word that could be quietly costing you thousands in your design business: “just.” If you’ve ever said, “It’s just a small bathroom,” “It’s just a few finishes,” or “It’s just a consultation,” you may be unintentionally minimizing the expertise, decision-making, and professional value you bring to your projects. I’ll unpack why designers use this word,...
Ep 155: Beyond Product: The Business Strategy Hiding at Market 04.05.2026 38:13
High Point Market is not just about pretty product, new introductions, or showroom visits. It is a business laboratory. If you pay attention, it shows you where your relationships are strong, where your systems may be creating friction, where new opportunities are hiding, and who is truly invested in helping your design business grow. In this episode, I’m sharing the biggest breadcrumbs I picked u...
Ep 154: You’ve Tried Everything - and That Might Be the Problem 27.04.2026 39:42
If you’ve been thinking, I’ve tried everything and nothing is working, this episode is for you. In this conversation, we’re unpacking why the problem may not be a lack of effort, ideas, or ambition, it may be that you’re focusing on the wrong things in the wrong order. I’m breaking down how to identify the tasks that actually move your interior design business forward, why so many designers stay s...
Ep 153: 5 Money Lessons I Wish I Knew Sooner 20.04.2026 48:42
In this episode of I Wish I Knew Sooner , I’m sharing the money lessons that would have saved me so much stress, second-guessing, and unnecessary struggle in business. We’re talking about why you can’t price for the best-case scenario, the importance of paying yourself first, knowing your monthly number, separating out money that isn’t really yours, and planning for the number and type of projects...
Ep 152: The Fastest Way to Grow as a Designer (That No One Talks About) 13.04.2026 21:48
In this episode, we break down the fastest way to grow as a designer and why being in the right room changes everything. Most designers think the next level comes from more information...another course, another strategy, another system. But in this episode, we’re talking about what actually creates real growth in your design business, and why so many designers stay stuck longer than they need to....
Ep 151: From Purchasing Panic to Profit Protection on a $34M Project 06.04.2026 30:17
In this episode, I sit down with one of my interior design coaching clients to talk about a real-world project that pushed her far outside her comfort zone...a $34 million investment property where she had to navigate large-scale purchasing for the first time. Before we began working together, much of the furniture had already been purchased through a local retailer, leaving significant pro...
EP 150: The Referral That Led to a 6-figure Design Contract: The Strategy Behind the Win 30.03.2026 1:03:16
In this episode, I sit down with interior designer and coaching client Audra to share the story behind her biggest project yet, a six figure design contract for a $4.5 million home. Just months earlier, she was questioning whether to continue her business after a difficult year filled with project delays, personal challenges, and slow new business. As we worked together, I encouraged her to...
Ep 149: The Unforgettable Advantage (Part 3): Find Referral Partners That Bring Clients 23.03.2026 27:31
In the final episode of The Unforgettable Advantage series, I reveal why some networking relationships generate clients while others never will and understanding the difference can transform the way you build your design business. After discussing why referrals feel inconsistent in Part 1 and how to become memorable in conversations in Part 2, this episode focuses on identifying the referral partn...
Ep 148: The Unforgettable Advantage (Part 2): The Secret to Networking 16.03.2026 20:55
Most designers walk into networking events hoping to make connections. But many leave wondering if anything will actually come from the conversations they had. Why? Because within the first few minutes of meeting someone, many designers unintentionally become forgettable . In Part 2 of The Unforgettable Advantage series, I explain why most networking conversations fail and how one simple shift can...
Ep 147: The Unforgettable Advantage (Part 1): Why 98% of Designers Get Referrals But Only 2% Are Satisfied 09.03.2026 27:47
Most interior designers say they get referrals from past clients, but almost none of them feel like it’s enough. So what’s really going on? In this episode, I kick off a three-part series called The Unforgettable Advantage , a framework that helps designers build strategic referral ecosystems that consistently attract high-quality clients. If your referrals feel inconsistent, random, or unp...
Ep 146: The ADHD Designer Brain in Business: Pivot or Push? 02.03.2026 34:43
There’s nothing more exciting than a new idea. A new offer or a fresh direction. For designers, especially those with ADHD or highly creative brains, novelty feels electric. It feels productive. It feels like momentum. But, are you making a strategic pivot or are you escaping the discomfort of the messy middle? In this episode, I'm diving into the unique wiring of the ADHD designer brain in busine...
Ep 145: What 3 Days at Disney Did to My Business 23.02.2026 32:54
I just spent three days at Disney for a mastermind with other entrepreneurs and it did more for my business than another month at my desk ever could. This wasn’t about rides or ice cream (although…no regrets!), it was about perspective. In this episode, I’m breaking down the real ROI of getting out of your office and into a room that stretches your thinking. Listen in to what those t...
Ep 144: The Micro Yes: Progress When Life Gets in the Way 09.02.2026 30:44
Life gets in the way. Not occasionally...constantly. And yet, most of us plan our businesses as if we’ll always have unlimited time, energy, and focus. In this episode, I talk about why planning for the best-case scenario sets us up to feel behind and frustrated, and how real progress actually happens when life is messy, distracting, and unpredictable. Instead of big gestures or perfect schedules,...
Ep 143: Pricing, Process & the Power of No 02.02.2026 35:22
Once you stop negotiating against yourself, the real work begins. In this episode, I'm talking about what it actually looks like to put a healthier money mindset into action, through process, boundaries, and pricing decisions that support a sustainable business. I cover why education is part of your role (but convincing isn’t), how your process acts as a filter for the right clients, what t...
Ep 142: The Quiet Ways Designers Sabotage Their Own Pricing 26.01.2026 21:14
In this episode, we’re talking about the money mindset patterns that quietly hold designers back: fitting into client-imposed budgets, internalizing numbers as personal feedback, disqualifying opportunities too early, and negotiating against yourself before you even have the facts. If you’ve ever lowered your fee without being asked, assumed a client “couldn’t afford you,” or walked away from an o...
Ep 141: What Would Make 2026 Irreversible? 19.01.2026 17:17
Most years don’t fail, they fade . In this episode, I explore the difference between trying and deciding , and why the years that change everything are often quieter, more intentional, and rooted in a single clear choice. If you’ve ever found yourself living in “almost”, almost committed, almost ready, almost confident, this conversation will feel like a mirror. I also shares why real change rarel...
Ep 140: Stop Planning 2026 as Your Old Self 12.01.2026 17:27
Most people don’t fail at their goals because they lack discipline, they fail because they’re planning the future as a version of themselves they’ve already outgrown. In this episode, I talk about why identity matters more than strategy when it comes to planning a year that actually works, and how making decisions from your “old self” creates unnecessary friction, burnout, and stalled momentum. &n...
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