Six Figure Designer

If you want to improve your interior design sales process, you need to understand what your prospective clients are thinking before they decide to hire you. Because loving your work and being ready to sign a contract are two very different things. I talk to designers all the time who assume a client’s hesitation means their fee is too high, their portfolio isn’t strong enough, or something went wr...

Before joining a coaching program, you need to know whether it will actually help you make better decisions in your interior design business—not just give you another pile of information. If you’re considering the Luxury Client Academy, you probably have questions. Is this really different from another course? What if you already have a coach? Can you afford the investment? Where will you find the...

In this free workshop, I’ll show you the 3 shifts that create more choice in your business, so you can stop treating every inquiry like your only shot and start taking fewer, better, more profitable projects. 9/30 FREE WORKSHOP: From Scrambling for Clients to In Demand. Grab your seat >> HERE https://luxuryclientacademy.com/free-workshop

Before chasing more clients, I want you to look at what’s already happening inside your interior design business. Because adding more work to a shaky foundation can make the problem worse. In this episode, you’ll learn: How taking whatever shows up can leave you building a business around work you never wanted in the first place. Why a full calendar does not automatically mean a profitable project...

If you’re an interior designer who keeps hitting the same comfortable design fee, this episode is for you. I’m sharing Tina’s story of going from a $17,000 design fee ceiling to a $96,000 fee and the shift was not that she suddenly became five times better at design. In this episode, you’ll learn: Why your historical design fee may not be relevant to the opportunity sitting in front of you. What n...

If your interior design fees go down when you really want a project and shoot up when you’re hoping a client says no, the fee may not be the real problem. I see designers shaving down fees because the project would look great in their portfolio or because they’re afraid the client will walk. Then, there’s the “make it worth my while” fee, hoping the project will disappear. In this episode, you’ll...

If your small interior design projects are supposed to lead to bigger work, the question is simple: are they actually doing it? A lot of interior designers keep smaller services on the menu because they seem like an easier yes. A paint consultation, a decorating-only service, or a one-room package can feel like a smart way to get a client in the door, build trust, and eventually move into a larger...

FREE WORKSHOP 9/30: From Scrambling for Clients to In Demand. Grab your seat >> HERE https://luxuryclientacademy.com/free-workshop If you want better clients for your interior design business, taking every project that lands in front of you may be the very thing keeping you stuck. In this episode, I’m challenging the automatic “I need more clients” response and asking you to look at whether...

A potential client walks into your consultation with AI-generated images of exactly what they think they want. Do you get defensive? Feel like you need to prove your value? Start explaining all the reasons AI can’t replace a designer? In this episode, I’m talking about why that reaction is probably getting in your way, and why the bigger issue has nothing to do with AI and everything to do with ho...

Have you ever noticed how quickly you start backpedaling when a conversation gets even slightly uncomfortable? In this episode, I’m talking about “hot potato syndrome” ,that reflex to soften the ask, explain the fee, loosen the boundary, or offer another option before anyone has actually said there’s a problem. Sometimes the rejection hasn’t even happened; you’ve simply sensed the possibility of i...

Apparently, all I needed to sharpen a few business lessons was a puppy who had never seen grass, hated his harness, and needed to be taken outside approximately 700 times a day. In this episode, I’m sharing four surprisingly useful reminders our new puppy gave me about business. If you’ve been feeling buried under everything you still need to fix, learn, or figure out, this is your reminder that g...

On paper, it looked like the perfect project. An 8,000-square-foot home, a major renovation and all new furnishings. Exactly the kind of opportunity most interior designers dream about. But I walked away.   In this episode, I'm sharing the story behind one of the most important business decisions I ever made and why saying "no" had nothing to do with the budget and everything to do with prote...

In this episode, I’m joined by Jen Atkinson, founder of NEDCON, to talk about why designers need more than inspiration to build strong, sustainable businesses. We discuss the conversations our industry often avoids: money, profitability, sales, leadership, and implementation, and why Jen created a more intimate conference experience centered on practical education and honest business growth. I’m a...

Your website may be beautiful, but is it actually making affluent clients feel confident enough to take the next step? In this episode, I’m joined by Robyn White of RDW Design Studio to talk about what luxury clients are really looking for when they land on an interior designer’s website and why trust, clarity and a sense of safety matter more than words like luxury , bespoke or elevated .  ...

At the beginning of the year, we talked about doing things differently, creating space, getting lighter, and deciding what no longer deserves access to you. But halfway through the year, it is easy for the old ways to sneak back in. In this episode, I’m talking about the mid-year reset so many designers need, especially when you are tired from being “on” for clients, contractors, vendors, family,...

In this episode, Pam closes out the V.I.P. Method series by explaining why more referrals are not always the answer if they are the wrong fit . She shares how designers can have referrals coming in and still feel frustrated when those opportunities are too small, too vague, too late, or not aligned with the level of work and fees they want. Pam explains why referral quality matters more than refer...

In this episode, Pam breaks down the “P” in her V.I.P. Method: Proposal . She explains why one of the fastest ways designers undercharge is by pricing too soon, before the real scope, timeline, client expectations, builder responsibilities, and level of support are fully understood.   Whether the request comes from a client or a builder, vague language like “we just need help with selections”...

In this episode, I talk about one of the biggest fears designers face when they start thinking about higher design fees: “What if they say I’m too expensive?” This fear often causes designers to shrink, soften, discount, or overexplain before the client has even objected and the real issue may not be about price at all. Sometimes “too expensive” is actually a clarity problem, a scope problem, a fi...

In this episode, I breaks down the “I” in the V.I.P. Method: Invitation . If reaching out makes you feel like you’re chasing, begging, or being cringey, this episode will help you see it differently. I explain why better opportunities often come through relationships, why people forget about you when you’re not top of mind, and why staying connected in a thoughtful, personal way is a key part of c...

This episode is part of the V.I.P. Method series leading up to my free live workshop: The V.I.P. Path to Your Highest Design Fee: 3 Shifts to Get Seen, Invited, and Paid for Bigger Design Projects Join me live on June 24th at 12 PM Eastern . Register for the free workshop here: luxuryclientacademy.com/vip-method   Your highest design fee does not start when the proposal goes out. It starts mu...

Join me for my FREE live workshop, The V.I.P. Path to Your Highest Design Fee, where I’ll show you the three shifts that help designers get seen, invited, and paid for bigger design projects. Wednesday 6/24, 12pm Eastern. 👉Save your seat at luxuryclientacademy.com/vip-method Your highest design fee does not start when you send the proposal. It starts much earlier, with the opportunities you attra...

In this episode, I’m debriefing the Naples Experience (my Signature in-person event), but not in the way you might expect. Yes, there was a $20,000 refrigerator, a private chef that works with the cast of Yellowstone, luxury showrooms, a private sunset cruise, and homes ranging from $8 million to $84 million.   But the REAL transformation happened when the designers stepped away from the endl...

In this episode, we’re talking about the surprising growth moment when a project you once dreamed of is no longer an automatic yes. After a coaching call inside the Luxury Client Academy, I’m sharing the story of a designer who was presented with a large, exciting project that looked incredible on paper, but the builder quality, client expectations, reuse requests, and overall project conditions d...

In this episode, we’re talking about one tiny word that could be quietly costing you thousands in your design business: “just.” If you’ve ever said, “It’s just a small bathroom,” “It’s just a few finishes,” or “It’s just a consultation,” you may be unintentionally minimizing the expertise, decision-making, and professional value you bring to your projects. I’ll unpack why designers use this word,...

High Point Market is not just about pretty product, new introductions, or showroom visits. It is a business laboratory. If you pay attention, it shows you where your relationships are strong, where your systems may be creating friction, where new opportunities are hiding, and who is truly invested in helping your design business grow. In this episode, I’m sharing the biggest breadcrumbs I picked u...