sisterMAG Patterns Audio Diary

Hello and welcome to the first episode of 2025! We’re so excited to be back with our podcast after a bit of a break. This time, we’re reflecting on the time we spent over Christmas with our family, catching up on the past few weeks at sisterMAG Patterns, and diving into all the things we’ve been working on for the new year. From finalizing the Woolen Walks collection to making some exciting change...

After a long break, we are excited to be back with a fresh new podcast episode! In this chat, we catch up on what happened during our time away and dive into the latest collection launch. From summer travels and home renovations to magical photo shoots and inspiring patterns, this episode is packed with updates. Toni shares her experiences in Colombia, where she was deeply touched by the warm and...

Hey everyone! Welcome back to Episode 17 of our podcast, where we’re diving into the latest happenings at sisterMAG Patterns and catching up on all things sewing and style. 🎙️✨ In this episode, Toni is buzzing with pre-travel jitters as she prepares for her exciting trip to Colombia. We chat about her meticulously planned packing list, including her summer wardrobe essentials and formal wear for...

Hello, sewing enthusiasts and pattern lovers! 🎙️✨ In this week’s podcast episode, we’re taking you again behind the scenes of our sisterMAG Patterns Office. From early mornings and spontaneous inspiration to cozy summer adventures and exciting new patterns, there’s a lot to share! 🌞🧵 Join us as we dive into the creation of our latest travel-inspired collection, crafted with love and designed to...

Welcome back to sisterMAG Patterns. In this episode, Toni and Thea return after a brief hiatus, eager to share our latest updates and insights with you. From refreshing our patterns to preparing for team restructure and upcoming travels, join us. Stay tuned for a delightful blend of fashion, inspiration, and personal anecdotes that make up our journey this week. Links of this episode: * The new an...

Welcome back to another episode of our podcast! Although we had a bit of a mishap while preparing for this episode (broken lamp anyone …?!), we recorded a new weekly update: Dive into the launch of our Roman Holiday collection, a nostalgic homage to the iconic movie starring Audrey Hepburn and Gregory Peck. We just RElaunched this collection that we originally shot in 2015 in Rome with Marco di Fi...

Hello readers and listeners, we were in a good mood (or just tired and chatty) when we recorded today, which led to a fun-filled discussion between us sisters and a lot of laughs. We are bringing you up to speed on our recent activities and upcoming projects like a photoshoot that’s happening on Saturday with the highlight of finally showing you our highly anticipated 69-6 dress with four bows. We...

We’re back with our Audio Diary podcast! In this summery episode, we dive into our favorite summer dresses to the behind-the-scenes of our impromptu reel shoot. Join us as we share insights, anecdotes, and updates from our daily lives. Episode Highlights: 👗 Summer Dress Reels: We recently filmed some fun reels showcasing our favorite summer dresses. Tune in to Instagram to see our top picks and g...

Hey there, lovely folks! We're back with another episode of the sisterMAG Patterns Audio Diary, and this time, we're soaking up all the summer vibes due to lovely weather in Berlin. 🌞 Join us as we chat about everything from pattern testing for the Dapper Darling collection to our recent adventures in our hometown Freiberg. In this episode, we dive into: 👗 The diverse range of patterns from our...

Toni is back from holiday and it is again both sisters in front of the microphone. As this is our personal diary of business AND life, it is a heartfelt episode where Toni shares a bit about the consequences of hormone therapy after her difficult year of health obstacles in 2022. Other than that it is unusually busy as we enter in the last week of heavy productions in our sisterMAG Studio life and...

Today is a bit different, as I - Thea - take the seat in front of the mic alone. Join me in her home, where we send warm birthday wishes to my sister and co-founder Toni, who's soaking up the Mediterranean sun in Sicily. Experience the sights, sounds, and inspirations of Sicily through Toni’s eyes as she explores local markets, enjoys seaside celebrations, and savors the region's rich artistic her...

Hello back again in our Audio Diary. Toni shares her anticipation for a relaxing getaway to Sicily, where she plans to soak in the simplicity and beauty of Modica's Baroque towns. We also get a sneak peek into the family's charming Sicilian home and the recent renovations that await her discovery. Back at sisterMAG Patterns, we experienced an overwhelming response to our call for pattern testers f...

April weather proofs to be unstable, thus we still have a desire for cosy patterns for every day. Toni saw some blooming wisteria this weekend and Thea is recovering from a dentist's appointment. What made us happy this week? Some lovely reels from French bloggers Valentine & Cindy of our product of the week – the 65-4 Wide Shorts with cut waistband, which we just updated with French language and...

Spring has finally arrived in full swing and we are celebrating the fact with our SIX DRESSES in SIX DAYS week here . In today’s episode of our Audio Diary we go a little bit more into detail about this latest mini collection, the street style shoot we did on Sunday and the pattern testing that’s coming up. And of course there are also some book tips and a fashionable color we might have to incorp...

After the long Easter weekend, we are welcoming you to the sisterMAG Patterns Office with a lot of inspiration and plans for the upcoming weeks. We are right now planning our new mini capsule collection of Little Black Dresses (sign up to our newsletter here to get the news right away), a small shooting with men’s fabrics used in unorthodox ways and are sharing some of our favourite books and podc...

Hey there, wonderful readers! Welcome back to yet another sisterMAG Patterns Audio Diary. In this week's episode, we're diving into our fourth week of adventures, from Easter plans to creative home projects and everything in between. Discover the product of the week, get a sneak peek into future plans, and explore the colorful landscapes of Sicily through our mom's upcoming road trip. So grab your...

Welcome to our cozy corner of the sisterMAG Audio Diary. We're thrilled to have you join us for another episode of sisterMAG Patterns Audio Diary. This week, we're diving into the ups and downs of our daily lives, sharing insights, challenges, and moments of inspiration. As sisters navigating the world of design and entrepreneurship together, we're excited to offer you a glimpse into our world. Fr...

Welcome back to sisterMAG Patterns Audio Diary, where sisters Toni and Thea share their weekly musings, reflections, and discoveries. In this second episode, we delve into various facets of our lives, offering insights and personal anecdotes with a new structure and some lovely links: * What’s happening this week? * Our biggest challenge right now * Personal product of the week * Quick glance at n...

Introducing our new audio format featuring the two sisters, Toni and Thea! Join us weekly as we dive into the latest updates about sisterMAG Patterns, share insights into our personal lives, and explore everything from fashion to lifestyle. Tune in for a delightful blend of creativity, laughter, and sisterly banter. LINKS of our first diary: * First fashion spread in sisterMAG No.1: Fashion Spread...