Simplify to Scale Show

Are you ready to grow your business by focusing on THE most important things? In Part 2 of this two part series, Host Crista Grasso, Founder of The Lean Out Method is going to dissect three key trends you should pay attention to this year, if you want to scale all of the good things in your business and none of the waste.  If you haven’t already listened to Part 1, go back and listen to Episode 54...

In Part 1 of this two part series, Host Crista Grasso, walks you through three trends she’s noticed in the business world and how she’s choosing to refocus her efforts accordingly in 2022. The first three trends include: A move away from social media Choosing to focus on organic marketing over paid advertising Deepening connections with your buyers to shorten the buying cycle Listen in to gain som...

The most important thing you can do in your business is define a vision but in order to define a great vision you first need to know what type of visionary you are.  There are three types of visionaries in business: the confident dreamer, the cautious practicalist and the cautious dreamer. It’s important to know which type you are so you can know exactly what you need to do and who you need to hir...

How many times have you tried unsuccessfully to live a “balanced” life? You’re busy trying to juggle all of the things (your business, health, family, friends, hobbies) and no matter how hard you try, how well you plan, it seems like you fall short of the goal; in your attempt to feel balanced you’ve somehow ended up feeling more chaotic, less fulfilled and more overwhelmed. The truth is, at some...

Do you feel like you were born to stand out but fitting in feels safer? Have you ever made a decision based on what someone else wanted or expected from you, rather than making that decision based on what you wanted for yourself? As you grow your business, do you find yourself trying to mimic the look/feel/services of the experts you perceive as further along than you?  If any of the above resonat...

When we decide to scale our online business it’s usually because we want a combination of a larger impact, more time freedom and more financial freedom. The problem when it comes to scaling is that there is a lot of misinformation out there and a lot of false promises.  The truth is, although there are multiple ways to grow your business, many of those ways will leave you feeling burnt out rather...

Have you ever thought about just how many times you negotiate in a single day? The alarm goes off and you negotiate with yourself for just a few more minutes of sleep, it’s dinner time and you negotiate with your spouse to see who gets to pick where the take out is coming from, you send out offers and you negotiate with potential customers over price. Negotiation is everywhere. Susie Tomenchok bel...

When it comes to getting your picture taken, how do you feel? For a lot of people it can feel uncomfortable. To that Lindsay Sullivan, Founder of The Small Business Photographer , says, you just haven’t found the right photographer. You don’t need to lose 5 pounds, you don’t need to push your photo session off until “later,” you just need to find the person who understands you and your brand.  The...

Normally when we talk about success we look at what we accomplished; what we did, what we didn’t do. But the truth is, you can accomplish big things and still not be happy with where you ended up. Maybe you met your 7-figure goal but you missed out on important family events, you stopped sleeping or eating well; you arrived at or maybe even surpassed your goal but you are exhausted and headed for...

Do you often feel like there aren’t enough hours in the day to finish your to-do list? Even when you aren’t technically “working” do you feel distracted by work? Have you been wanting to scale but immediately think “I don’t have enough time to train a new hire”? There’s one simple (albeit time consuming) solution to your problem that will give you more time and peace back in your day. It’s not sex...

How do you feel about constructive feedback? A lot of people hate giving it and even more people hate receiving it. But what if we could change our mindsets around it? According to Meredith Bell, the Co-Founder and President of Performance Support Systems, a global software company that provides assessments and development tools for the workplace to help leaders and team members make the shift fro...

Do you know your business’ current maximum revenue potential? It’s okay if you don’t (a lot of people don’t). But if you take the time to figure it out you can avoid burnout, better plan for the future and ensure you hire the right people at the right time, all while increasing the return on your investment.  In Episode 44 of The Lean Out Your Business Podcast, Host Crista Grasso, takes you throug...

Amanda Edwards is a business mentor who helps women put their gifts and strengths to work in order to make more impact and find more fulfillment in their career and in their lives.  Amanda is the Founder of Imperfectly Ambitious , a podcast, a resource portal and a monthly membership program designed to help women align their work with their legacy. In Episode 43 of The Lean Out Your Business Podc...

Megan Wagner is an award-winning marketing strategist and brand coach who is obsessed with helping entrepreneurs nail the basics of branding so they can grow their business with less pain and more profit. She’s the Founder of Heart Based Branding Academy and in Episode 42, her and Crista Grasso, the Host of the Lean Out Your Business podcast discuss: 5:17 why it doesn’t work to be a “Jill of all t...

Episode 41 is taken from a Lean Coffee conversation inside our Lean Out Circle Facebook group. Every single week inside our private Facebook group Crista Grasso, Host of The Lean Out Your Business Podcast, goes live with a mini training followed by Q&A. In today's episode Crista shares how you can optimize the hiring process. Together Crista and Jessica Main discuss: 5:05 how to hire based on alig...

Are you feeling stuck? Maybe confused about what to do next or wondering why you can’t get to the next stage in your business or in your personal life? Then you won’t want to miss Episode 40 of The Lean Out Your Business Podcast, where host Crista Grasso interviews Amira Alvarez, the Founder and CEO of The Unstoppable Woman, a platform designed to help women make quantum leaps to scale their busin...

In Episode 39 of The Lean Out Your Business Podcast, Jordan Eades returns to share why we overwork and how we can overcome it before we find ourselves in burnout. Jordan Eades, the founder of Your Best Business Life , was originally on Episode 19 of The Lean Out Your Business podcast. In Episode 19 Jordan shares the dark side of business success including the negative health effects of burnout. In...

Finishing the year strong is bigger than the year you’re in. It’s actually the best way to put yourself and your business in an optimal position to scale in the new year. In Episode 38 of The Lean Out Your Business Podcast, host, Crista Grasso walks you through what it looks like to lean out this Fall so you can finish the year strong and set yourself up for success in January. Listen in as Crista...

Have you ever paid for a Facebook ad and then had absolutely no return on it? Or maybe you paid for a Facebook ad and had all kinds of return on it but you didn’t have the infrastructure in place to keep up with the influx in leads? In both instances the money is gone and you didn’t get the results you wanted. In Episode 36 of The Lean Out Your Business Podcast, Crista Grasso, interviews Lisa Pezi...

Scaling your business doesn’t have to take up more of your resources. In Episode 35 of the Lean Out Your Business Podcast, Host, Crista Grasso, shares multiple ways you can 3x your profitability without spending more money or more time. In Episode 35 Crista will walk you through a fictious online course model to show you: 2:35 what it looks like to drive leads through an existing workshop and paid...

Nikki Nash, Founder of Market Your Genius was originally on Episode 11 of The Lean Out Your Business podcast, she’s back in Episode 34 to discuss how you can position yourself as an expert in your industry and what it was like to write a book, a lifelong bucket list item of hers. If you’ve had a dream for a while or if you’re wanting to launch a product or service into the world but are worried yo...

How is your relationship with money? If you would check “complicated” at best you won’t want to miss Episode 33 of The Lean Out Your Business Podcast where Crista Grasso interviews Aimee LaLiberte, Founder of My Virtual CFO, a company designed to help small business owners get a handle on their finances so they can see their big visions come to life, because let’s be honest, most small business ow...

It’s really important to build a business model with the end in mind. When you created your business did you dream of having time freedom and traveling the world or did you dream of building a large team and changing the world? It’s not uncommon to start with an aligned business model but then as you say yes to new opportunities and as the business begins to take on a life of its own it can quickl...

Have you ever struggled with imposter syndrome? Most of us have.  Maybe you have struggled with imposter syndrome and didn’t even realize that’s what you were struggling with. In Episode 31, Crista Grasso interviews Jen Coken, an imposter syndrome expert who works with women in power positions who don’t feel so powerful anymore, more specifically she works with women to turn their imposter syndrom...

Crista Grasso is a serial entrepreneur, which means before she had the Lean Out Method and before Criscara she had other businesses, including her most successful endeavor (an idea that she turned into a multi six figure business in less than two weeks) and her least successful business (a jewelry business where she lost multi six figures in a few years). In Episode 30 of The Lean Out Your Busines...