Simpli.fi

Adam Sinkus , Managing Partner at A Purpose Partnership   David McBee and Adam Sinkus engage in a lively conversation about the role of AI in content creation for agencies. Adam shares his perspective, highlighting AI's capabilities in tasks like SEO research and drafting outlines. However, he emphasizes the irreplaceable value of human touch in editing to maintain a brand's unique voice and emoti...

Bryan Miller , President of Neptune Ops   Bryan Miller sheds light on the use of cutting-edge technology in political advertising, emphasizing the importance of targeting specific policymakers. He discusses the evolution of political advocacy, the urgency of rapid response times, and the need to adopt innovative strategies from the commercial sector. Miller also highlights the transformative impac...

Kim Rozdeba , Author of Branding Queens: Discover branding secrets from twenty incredible women who built global brand dynasties In this episode of Simpli.fi TV, author Kim Rozdeba reflects on his agency experience, emphasizing that effective branding is about how a brand makes customers feel. Inspired by the origins of the Veuve Clicquot champagne brand, Kim embarked on a quest to uncover stories...

Todd Handy , Chief Revenue Officer of SEBPO   Todd Handy, an expert in sales, digital media, and outsourcing, shares his expertise on when and why agencies, publishers, and ad tech platforms should consider outsourcing to companies like SEBPO. He discusses signs to watch for, employee engagement strategies, and finding the right balance between human resources and AI. Todd also touches on the lega...

James Hipkin , CEO of Inn8ly and Red8 Interactive   James Hipkin, talks about the evolution of digital marketing strategies and the role of AI in 2023. James highlights the transformation from digital marketing being an afterthought to its current integral role in overall marketing strategies. He emphasizes the importance of a customer-first approach and the potential impact of AI in the field. Fu...

Rebecca Emery , Founder and AI Business Strategist at Seacoast AI In this insightful conversation, Ann Kraus and Rebecca Emery delve into the world of AI and its impact on digital marketing. They discuss the ways in which AI can be harnessed to enhance digital marketing strategies and its potential to revolutionize the field. Rebecca emphasizes the importance of balancing AI with human oversight a...

Shannon Allen , Chief Revenue Officer of Federated Digital Solutions   Shannon Allen explores the importance of understanding the "why" in marketing. She discusses how this philosophy influences marketing strategy and shares real-life success stories of businesses that embraced this concept. Shannon also provides valuable insights into common mistakes made by marketers and the importance of being...

Will Gaffney, Principal Product Manager at Simpli.fi David McBee chats with Will Gaffney, a product expert at Simpli.fi, about the game-changing influence of ACR (Automatic Content Recognition) data in the Connected TV (CTV) landscape. Learn how this data offers insights previously monopolized by Nielsen, bringing granularity down to the zip-code level. Gaffney demystifies the technology behind AC...

Wes Benwick , Senior Product Manager Simpli.fi In this insightful discussion, Wes Benwick breaks down the world of streaming television and its impact on traditional advertising approaches. Explore the enduring power of reach and frequency in a landscape where the odds are in advertisers' favor, and how a blend of digital and linear strategies can hit the jackpot with target audiences. Watch to th...

Brian Piper , Director of Content Strategy and Assessment at the University of Rochester   Join us as Brian Piper shares invaluable insights into content marketing and optimization. Discover the crucial steps to create successful content consistently, understand the importance of data analysis in shaping content strategies, and navigate conflicts in content optimization across diverse sectors, inc...

Scott Palmer , Vice President Media and Digital at French/West/Vaughn  In this episode, our guest Scott Palmer, a seasoned marketer, shares invaluable insights on achieving rapid growth in the competitive marketing landscape. He talks about the essential factors for the coveted 'hockey stick' growth, emphasizing product-market fit, community engagement, and strategic timing. Scott also sheds light...

Jesse McFarland , Founder of SpearPoint Marketing   Jesse McFarland shares valuable insights into managing client expectations in the world of SEO. He emphasizes the importance of framing SEO as a long-term investment, fostering trust by explaining the journey's duration upfront. Jesse also discusses the significance of onboarding processes and setting realistic timelines, ensuring clients underst...

Melinda Byerley , CEO of Fiddlehead Marketing   David McBee sits down with Melinda Byerley, an expert in marketing leadership, to uncover the challenges and opportunities facing senior marketing leaders in the tech industry. Melinda shares her insights on building trust, understanding the organization's nuances before making changes, and the evolving role of brand in marketing. She also discusses...

Michael Beach , CEO of Cross Screen Media In this engaging interview, David McBee sits down with Michael Beach, a leading expert in the TV and streaming TV industry. Michael shares his journey from founding a digital agency to navigating the evolving landscape of television advertising. Discover why TV advertising is more complex than ever, how to tackle fragmentation, and why local advertisers ha...

Alyson Lex , Direct Response Copywriter     Join podcast host David McBee as he engages in a lively conversation with Alyson Lex, an expert copywriter and conversion strategist. Alyson sheds light on the misconceptions surrounding the role of copywriting in advertising and how it deeply impacts the success of ad campaigns. With her insight, she emphasizes the significance of conversion checkpoints...

Daniel Burstein , Senior Director, Content and Marketing for MECLABS   Discover how agencies can craft impactful pitches, create customer-focused content, and ultimately thrive by fostering genuine connections and delivering value that resonates in this insightful interview, with Daniel Burstein, marketing expert and podcast host. Daniel delves into the power of empathy-driven marketing for agenci...

Vinnie Potestivo , Founder of VPE.tv   Host David McBee engages in an enlightening conversation with Vinnie Potestivo, the mastermind behind Emmy-winning brand strategies and founder-led triumphs. Join them as they explore Vinnie's remarkable journey from shaping MTV's legendary shows to his current role as the driving force behind VPE.tv. Unveiling the secrets of personal branding and content own...

John Padua, Vice President of Media Buying, Trilogy Interactive In this episode, "Digital Renaissance: Rethinking Political Advertising," David McBee and John Padua engage in a revealing conversation about the changing face of political advertising. The shift from traditional television to the dynamic realm of digital platforms is explored, shedding light on why this transformation is imperative f...

Kathryn Smith , Founder of Walton Birch In this captivating interview, e-commerce expert Kathryn Smith shares eye-opening insights on the evolving landscape of online shopping. Discover how cutting-edge multimedia techniques, like 3D renderings and interactive elements, are transforming e-commerce into a dynamic and engaging experience. Smith reveals the power of branding in a world of similar pro...

Mike Woods , Founder and CEO of OrkaTV Join David McBee and Mike Woods as they delve into the dynamic world of Connected TV (CTV) advertising. They explore the disparities between the soaring consumption of streaming content and the seemingly slower growth of CTV ad spend compared to linear TV and cable. Mike posits that the nature of television has changed fundamentally, with the advent of CTV le...

Mark Dinets , Partnership Director at Spaceback David McBee and Mark Dinets explore the innovative concept of Social Display, a creative variation that brings authentic content from social platforms like Instagram, Pinterest, and TikTok into programmatic media for paid advertising campaigns. Mark explains how Spaceback's creative automation software converts social media posts into display ads, pr...

Lee Doyle , Executive Vice President, Group Managing Director at Empower Media   In this episode, David McBee engages in a compelling discussion with Lee Doyle about the rapidly evolving streaming TV landscape and its implications for brands, advertisers, and marketing agencies. They explore the migration from traditional linear TV to connected TV, emphasizing the precise targeting benefits it bri...

Jennie Wright , Co-founder of Managmeant In this insightful interview, Jennie Wright, a list building and marketing expert, introduces The List Injection Method™, a powerful strategy for growing email lists through authentic collaborations and events. The List Injection Method™ focuses on utilizing OPA (Other People's Audiences) to create engaging online events like summits, challenges, and live s...

Sammy Rubin , Vice President of Integrated Media at Wpromote Sammy Rubin, an expert in integrated media strategy, delves into the critical role of an integrated marketing lead, who serves as the strategic linchpin, overseeing media investment decisions and preventing teams from operating in silos. Sammy discusses how this approach ensures marketing strategies align with overarching business object...

Jonny Holsten , Messaging Strategist and StoryBrand Guide at South Mountain Messaging David McBee sits down with Jonny Holsten to explore the effectiveness of the StoryBrand framework in marketing. Jonny explains how this formula helps businesses determine what to say in their marketing messages and find the right words to engage their audience. By focusing on the customer's story rather than the...