Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation

In this SEO Basics/ SEO 101 mini-series, I've decided to tackle some seemingly small things that—though little—if done wrong or left undone entirely can ruin your chances of ranking on the SERPS (Search Engine Results Page).    Now- SOME of the thing I will talk about today are (hoepfully) done for yo by your website host- BUT EVEN IF you know you have a site map submitted to search console you ST...

I get it, starting a business, running a business, setting up a website and then trying to get traffic TO that website is a LOT. And I have made plenty of mistakes (trust me). However, there are a few things that I have found that you want to get set up right the FIRST time (or go fix stat) when it comes to your SEO. Listen in for 3 simple, basic SEO things to get right from the beginning so that...

Do you feel the (seemingly) never-ending pressure to create kick-butt content? Do you ever think, “There are so many competitors.” “I have to stand out.” “I have to post frequently to keep the algorithm happy.”  Listen, I get it. Content marketing is an integral part of online marketing and running a profitable business. HOWEVER- If you are making one of these 10 mistakes- on any platform- then yo...

Hey Pals! I don't think I have ever done an episode like this before. In today's episode, I'm not just doing an interview; I essentially got coached for a solid 45 minutes on how to set up funnels for my business.  TBH, intentionally building sales funnels isn't something I've built for my business yet (why? I don't know). But I am excited to learn from the funnels queen, Gillian Perkins, as she t...

Are you working on your own website copy? Is DIY where you’re at in business right now? Not only do I totally get it, but I am here to help you write better SEO-friendly website copy for FREE in this podcast and blog .    As a professional copywriter, I GET that sometimes words are HARD to come up with. Evean as someone who is SELDOM at a loss for words, I still need a few tricks up my sleeve when...

Does the term "technical SEO" make you sweat? Do you get alerts for things like "broken links" and "low word count" and want to go hide in a hole? Well don't worry, pal, I gotchu! Listen in as I break down low word count. You'll learn  1. Why is this important 2. When is this important (hint,it might not be what you think.) 3. 5 Easy ways to fix it WITHOUT needing to hire a professional copywriter...

When it comes to branding and design, I am NOT a pro. I know this. But I also know who to call. Because I believe so strongly in the power of a strong visual identity for any business, this is one area that I have invested in since the beginning of my business.  Listen in to this candid convo with my brand designer turned friend, Emma Tedescucci from Homeward Creative Co, as we chat about what a b...

Are you struggling to stay encouraged and passionate in your business? Or maybe you’re not there right now, but you have been at one point and you’re ALL too familiar with the “maybe I should just quit my business and go get a regular job.” Regardless of where you're at on the discouraged to encouraged scale, listen into this episode for 3 scriptures and principles to help you overcome discouragme...

Son of a motherless goat.  The time I was trapped on top of a mountain in a lightning storm. When I got bucked off in the middle of a cornfield. Operation baby donkey rescue. What do these things have in common? They are all stories that I could use to write great content, ultimately ranking higher on Google and connecting with my audience more.  But HOW do you come up with good stories, and stori...

News flash: In today's content marketing world, it can be a DOG FIGHT to stand out, especially now that AI has entered the chat and content creators are churning out content at record speeds (high quality or not). Listen in and learn my TOP tip for making YOUR content stand out (and ultimately lead to better sales) regardless of any Google updates.   Want to create great, meaningful content AND st...

Fun fact- I can sometimes be very blunt... sometimes too blunt. And my very NOT blunt brother will often come in and help me soften the blow, lol. So when I say that I have had to learn some of these lessons my own self, I mean it.  The problem I see with some website copy is that very NICE well-meaning business owners can accidentally sound like jerks when they make one of these 3 mistakes.  List...

Listen, when I get to hop on a new client’s website and do a quick website audit, I LOVEE it. Why? Well, primarily because I want to help people, but also, I’ve learned to quickly identify a few make-it-or-break-it factors to great website copy and SEO. If you’ve ever wondered what a professional copywriter and SEO would look at and analyze on your website, here are 5 things that I look at when co...

Write better website copy, have a more consistent brand voice, increase sales, and have better SEO, all with these 5 tips. I LOVE doing website copy for clients- for SO many reasons. Partly cuz I’m a wordsmith by nature- but also because sometimes people just don’t know how amazing they are/ haven’t been able to communicate it via words clearly, and I get to help them with that! With some repeat V...

If you’ve been around here for more than 2.5 seconds, then you KNOW that I am a fan of doing things efficiently AND well. Like my Papa always said, “Anything worth doing is worth doing right,” BUT that doesn’t mean you have to let perfectionism creep in. What I want you to get out of this episode is this: It IS possible to create a HIGH high-quality blog in 2 hrs per less that is both SEO friendly...

Question, do you ever just get tired of researching ALL the tech options out there and just have someone tell you what works and what sucks? Me too. Me too. That is why I’ve put together this list of 10 things that we LOVE in my business. As an SEO consultant and Copywriter, I have a LOT on my plate and not a ton of time each week to get it done. We’ve worked HARD to figure out all the pieces, all...

I'm not lazy… I SWEAR that I am not. But when it comes to doing things the EASY way or the hard way, I’m gonna generally opt for the easy way (except for the fact that we have horses and I like to make most of my baked goods from scratch, but I digress). And as much as I really do love SEO and all the benefits that it can provide your business (did I tell you about my IDEAL ideal client who found...

In online marketing- or really any marketing these days- building, nurturing, and getting sales from your email list is of TOP priority. With the ever changing algorithms of social media, email is THE ONE WAY you have a direct line to your people. But HOW do you build and email list? Well, the first step is to come up with a great lead magnet, a freebie, a REASON for your ideal client to hand over...

Listen, creating content is just part of the JOB when you have a business. Period.    But- if you do it wrong- if you miss any of these 3 things, you're not only leaving money on the table, you could be hurting your business.    Listen in for 3 steps you CANNOT skip when creating content.    Learn the exact method we use to blog SMARTER not harder in The Organic Marketing Framework   Write the BES...

One of the things I visit with clients and students THE most is- conversion. Which is a fancy way of saying: is what you are doing working? Is it getting the desired results/ With ANY content, you SHOULD have a goal in mind when creating it- even if that goal is to entertain or connect (though that is generally more of a social media situation)  Here are 5 simple but POWERFUL things to include in...

Let's chat about long-form content and how much of it you need to generate leads for your business. It's no secret that I love creating long form content for businesses and that I think blogging is highly valuable, but is it enough? Do you need more? And if so, how do you do that without going crazy? Let’s talk about my team repurposing your podcast or video FOR you into an SEO-friendly, well-writ...

One of the biggest things that came out of the Google Core update last month, is the need for people to focus more on what's working and what’s not working. (Which by the way… we should been doing anyway). Content that’s been created the right way, with a strong intent to serve, can live forever- YAY! Some of my top-performing blog posts are things that I wrote years and years ago. And honestly, w...

Have you ever thought, “Well, I want to honor God with my business, but I don’t really know what He wants me to do or HOW to do it?” This is a subject that is NEAR and dear to my heart.  Here are 7 VERY practical ways to partner with God in your business because, after all, it is ALL His anyway. Benham Brothers podcast episode that teaches listening prayer.   Learn the exact method we use to blog...

Are you working hard to create great content, only to have nobody read your blogs or listen to your podcasts? As much as I know that great SEO will help you, sometimes it's NOT actually an SEO problem but a TITLE problem!   And while each major platform- YouTube, Podcasts, Blogs, Instagram, TikTok, and Facebook has its own “rules”, there are a few hacks that will work for each platform- regardless...

Everyone is all worried and up in arms about (every) update ever.  Meanwhile, I’m over here without a care in the SERPS world Why? Because for my own website AND clients, we’ve always prioritized serving over SERPS-ing.  OBVS SEO matters, and the things you do to GET ranked matter. I love to teach you how to blend the art of serving your people well WITH non-scary SEO.    Listen in as I break down...

Coaching is a fun, but sometimes hard thing. It can be really vulnerable to sit down with someone and say, “Here’s my business, this thing that I’ve built and I love, but I need your help!” As an SEO consultant and  Christian business coach- I don’t take it lightly that y’all allow me the honor to speak into your businesses! Truly!    But I’m not going to sit here and tell you either that booking...