Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation

Your homepage might look pretty, sound professional, and even get compliments… but still be quietly costing you qualified leads. In this episode, I’m walking through 4 homepage mistakes that can make the right people hesitate, overthink, or click away before they ever take the next step. These are not always obvious “your website is broken” problems. They are the sneaky little clarity and conversi...

If there is one episode you listen to this week or this month, let it be this. I had COMPLETELY different plans for my day, but when the Lord dripped this in my spirit, I knew that I needed to record it.  We talk a LOT about freedom in the online business space and, shoot, life in general. But the fact of the matter is, Biblical freedom looks a LOT different than what some people will tell you fre...

June was absolutely bananas around here, between three straight weeks of company, my new barrel horse getting his first taste of rodeo chaos, and running a business through all of it. I'm telling you what actually worked this month, including why the live Simple SEO Framework cohort was one of my favorite things I did all summer. I'm also being honest about what didn't — bit off more hours than I...

If your website is getting traffic but not enough leads, the answer may not be “write another blog.” The answer may be that your core website pages are not clear enough, strategic enough, or supportive enough to help someone make a buying decision. In this episode, I’m walking through the five pages I would look at before adding another piece of content to your site, especially if you want more of...

Sometimes you need better SEO. Sometimes you need stronger copy. Sometimes you need clearer positioning. And sometimes, friend, you need both. In this episode, I’m breaking down 4 checkpoints to help you figure out where your website strategy is leaking leads and what to fix first, including: What it means when people visit your website but never inquire Why bad-fit leads are often a positioning i...

If your email list is growing but your sales are not, please do not throw email marketing in the trash just yet. Email marketing can work beautifully, but just having subscribers does not automatically create sales. Your people need to hear from you consistently, understand how you think, and clearly see how your content connects to the problem they actually want solved. In this episode, we’re tal...

I'll be real... I really like having candid conversations with other entrepreneurs about what’s working, how they are doing in life & business, etc. I find it HUGELY helpful. So yes, this episode will be a little bit different- there’s probably no checklist, but still some really tangible things you can takeaway.   I'll cover: WHY in the heck should you take note? What's working well in busine...

If your content strategy is mostly built around being helpful, you may be missing something big. Now listen, I love helpful content. I think everything we create should serve people well. But helpful content by itself does not automatically mean strategic content, sales-supporting content, or lead-generating content. In this episode, we’re digging into why your content may be attracting readers, l...

Traffic is great, but traffic that does not turn into leads is just attention leaking out of your business. In this episode, I’m digging into why your website isn’t converting, even if your SEO is working. Because as much as I love traffic, rankings, and getting more eyeballs on your business, those numbers only matter if they help move the right people toward the next step. We’re talking about th...

I know, I know, this is NOT the typical "how to make more money with your website & content" topic. However, the truth of the matter is, as a woman, I have had to learn how to work WITH my body to work smarter NOT harder.  While I gave 4 super valuable tips on how to create higher quality content more easily in the last episode, this method builds right on top of that.  I know you probably did...

Feeling tired, busy, and still trying to create content that actually grows your business? Same. In this episode, I’m sharing how to create higher quality content in less time without handing your whole content strategy over to AI or spending half your week staring at a blinking cursor. We’re talking about the behind-the-scenes systems that make content creation faster, easier, and a whole lot les...

So many people think that they are "doing SEO", but in reality... the strategy they are using isn't actually doing anything for their business.  Yes, SEO does take some work, but let's make sure that the work you are doing it actually doing work for your business and website conversion.  Use this episode as a "check up" for your SEO strategy. Jump into this live cohort of the Simple SEO Framework...

Have you ever felt like you have tried and tried and TRIED to grow your business using great content marketing and STILL feel like you're spinning your wheels?   Well, Lani has been there too, and she's sharing all about it today. She had already done the research. Tried the blogging courses. Spent the time. …and still felt stuck. Not because she wasn’t trying—but because nothing was actually clic...

If you've ever wondered if making massive changes to your website-specifically your homepage copy will actually pay off, you are not alone.  When I told April that she needed to expand her homepage copy (by a lot) she looked at me like I was plumb crazy. To put it bluntly, April didn’t think this would work. In fact… she pushed back on it. But after making one key shift in her homepage copy, she b...

How do you decide HOW to learn new things for your business? Do you just need to get scrappy and DIY it? Should you purchase a course? Or do you need a group program? Sure, it would be awesome to have everything done FOR you in your business (and life, lol), but the reality is that, as small business owners, we need to learn a LOT of skills and wear a lot of hats.  Listen in to learn: The filter t...

If your content isn’t turning into sales…Something is broken. Because you should be able to draw a direct line between your content marketing and your revenue—and if you can’t, we need to fix it. In this episode, I’m breaking down four reasons your content isn’t converting—and what to do about it so you can actually improve your lead generation and ROI. We’re getting into: Why you might be talking...

Confession: I am the reason content systems even exist. 😅 Because if left to my own devices… we are in full on squirrel mode. In this episode, I’m walking you through the five components your content system has to have if you want it to actually drive sales—without losing your mind or working 24/7 in the process. We’re talking about: Why your system has to fit how your brain works Why this is so...

“Just get more traffic.” They say. I will fix everything they say.  That’s the advice everyone gives… and it’s one of the biggest lies in content marketing. In this episode, I’m breaking down why chasing more clicks isn’t the same as building a profitable business—and how this mistake can quietly wreck your ROI over time. We’re unpacking: Why traffic does NOT always equal revenue The difference be...

Your content has a job. And if it’s not doing these six things… It’s failing your business. I said what I said. 😅 In this episode, I’m breaking down the real role your content should be playing in your lead generation—and why so many business owners are stuck creating content that doesn’t actually move the needle on sales or ROI. We’re getting into: Why your content should be bringing in organic...

If I had to start over in 2026… here’s exactly what I would do. Because despite what you’re hearing, SEO is not dead. Content marketing is not too late. And building a business online is still very, very doable—if you follow the right plan. In this episode, I’m walking you through the step-by-step strategy I’d use to rebuild from scratch… and why most people are making it way harder than it needs...

What if you’re not making bad marketing decisions… you’re just looking at the wrong numbers? In this episode, I walk you through a real-life scenario where I sat down to prove a point about ads vs organic content—and halfway through, the numbers made me question everything. If you’ve ever wondered whether your ads strategy is actually working or if organic leads are really worth the time, this is...

Getting cited (or recommended) by AI is actually a big deal, BUT it's actually not as scary or hard as a lot of marketing "gurus" want to make it out to be. Listen in to learn: Why getting cited by AI really matters.  How AI cites (or recommends brands) And 7 fixes to get cited by AI (without blowing up your whole website and starting over). AND save your seat for my brand-new live workshop:  Cont...

You know those emails you actually open vs the ones you instantly delete? Yeah. There’s a reason for that. In this episode, I’m breaking down five simple, service-first shifts that will completely change how your emails feel (and how people respond to them). (And this is coming from someone who's had a CONSISTENT 50%+ open rate for YEARRRSSSSS) Not spammy. Not weird. Just effective. We’re getting...

Alright… so you know you need to be doing email marketing. But what in the heck are you actually supposed to send your email list every week? In this episode, I’m breaking down a simple, realistic content strategy for your emails—specifically for small business owners and solopreneurs who are doing a lot of this themselves. We’re talking: What emails you actually need (and what you don’t) How to c...

One of the issues that I know a LOT of entrepreneurs deal with is their email marketing- especially if you’re doing most of your own marketing or only have a small team.  The BIGGEST question (and the foundation one you must answer for all other email marketing questions is this: How often should you email your list? Listen in for my take on different stats, takeaways from HubSpot reports, AND wha...