Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation

Ever wonder why some content really works AND brings in sales, while other content falls flat? In this episode, I’m walking you through the 7 must-have elements that make your content actually convert. These simple principles work no matter where you’re showing up—Instagram, YouTube, blogging, or email. Howeverrrrr... If you skip them, you’ll keep spinning your wheels, wasting your time and your m...

Here’s what no one wants to tell you about backlinks: they still matter… and they take real work. In this episode, I’m breaking down how backlinks build your site’s street cred with Google—and why spammy shortcuts won’t cut it anymore. You’ll learn what makes a backlink “high quality,” why domain authority matters, and how to build legit links without sounding like a slimeball. We’ll talk shady ag...

I didn’t figure out SEO the easy way—I fell on my face about 800,000 times first. But if I had to start over today? I know exactly what I’d do (and what I’d skip). In this episode, I’m walking you through the 5 things I’d focus on first to get found faster, generate leads sooner, and build real momentum without the overwhelm. This is the same roadmap I use with students inside my coaching program—...

Just because a tool is popular doesn’t mean it’s effective. Boom. I know. BOLD talk, BOLD talk.  But after years in this business, I've seen and tried a LOT of SEO tools and TBH- MOST of them are not all they are cracked up to be.  In this episode, I’m walking you through 3 SEO tools that are 100% worth it, and 5 that I’ve tested and tossed. We’re talking RankIQ, Ubersuggest, Keyword Research Kick...

Think it takes 6 to 8 hours to write a great blog post? Think again, Jack! In this episode, I’m walking you through my full 90-minute content creation routine (Yes, really, 90 min—without skipping quality or sacrificing SEO! I’ll show you exactly how I go from blog idea to optimized, published post in under two hours, even while homeschooling, making care of  three kids, and running a business. If...

Have you been blogging for a while, but struggling to see the results that you want and that your business NEEDS for consistent lead generation? While blogging IS one of if not THE best form of long form content for evergreen leads, there ARE some mistakes that you can make if you're not aware.  Listen in to this episode and learn the 5 mistakes that are destroying your SEO (and your chance at lon...

I have a beef to pick with the idea that you HAVE to go, go, go until you're completely burt out or break. I don't believe that's how God created us to work! In fact, He shows us CLEARLY in the Garden that's not His way.  But what about if you're already there? You're already burned out and wanna quit? How do you recover? How do you prevent burnout from happening again?   Listen in to part 2 of 2...

Let's get real. Burnout and just wanting to throw in the towel and quit your business is NOT something that's talked about enough- especially from a Christian perspective. Sure, there are the productivity "gurus" out there who will say "just outsource more". But what if you can't? What if "get a full night's rest" is quite literally not possible for the foreseeable future?   Listen in to part 1 of...

Tired of feeling like your website is “too small” to rank? Here’s the truth: you can outrank your domain authority, and I’ve got the proven 4-part system to show you how. In this episode, I’m breaking down what domain authority actually is, why it’s not the whole story, and how to set up your content and website to start bringing in real, high-converting leads. You’ll learn how to build a keyword...

“But FAITH, HOWWW do I tell if it’s the right keyword for me?” If you’ve ever sat down to do keyword research and felt like captain of the struggle bus, then this is the episode for you.  After all, the RIGHT keyword strategy is FOUNDATIONAL to a successful SEO strategy. It’s LITERALLY make or break for your evergreen content. In this episode, you’ll get the 8-step filter that I use to determine i...

Having a tool and knowing how to USE a tool effectively... well they are absolutely 2 totally different things. For example- I HAVE a pair of "nippers" used to trim horse hooves... but do I know HOW to use them EFFECTIVELY? Absolutely not.  Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps  Get the Keyword Research Kickstart - Cut ALL the fluff and Learn how to...

I may have said “this is the biggest mistake” before… and that was true then… but as biz evolves and tech changes, so do the problems, so I’m NOT a liar McLiar pant, OKKKK.    Learn what the BIGGEST mistake is when it comes to doing keyword research AND how to overcome it!   Get the Keyword Research Kickstart - Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way p...

So you've sent out the surveys, asked the hard questions, and interviewed more "ideal clients" than you can count.  You DONE DID the DANG Market Research.  Now what? What do you do with these oodles of words, these spreadsheets, these recordings? How do you use this info to actually market your business and get more leads?   Listen in for 6 powerful places to use your market research for increased...

Polls, surveys, DMs, Smoke signals? What's the BEST way to do market research? While there is no one size fits all for every business, there is ONE common thread that makes THE most effective market research campaign.  Listen in for a simple way to segment your audience for market research, how to get people to participate, and some sample questions to tailor for your audience.  Learn how to get m...

Ok, so you KNOW that you need to do market research. And (thanks to Ep 225) now, you'r enot scared to do it. But what are you ACTUALLY looking for? Basic demographics? Their firstborn child's name? WHAT are you trying to find out? Listen in as I break down the 3 key elements you want to learn during market research. (Number 3 is the MOST important) Ready to get your website copy, market research r...

I get it. Market research can feel intimidating. How do you do it? What questions do you ask? What if you annoy people? What if you get (gasp) negative feedback?   We're tackling 6 lies about market research and gonna kick them in the teeth. Get the confidence you NEED to use this highly valuable FREE tool for growing your business and serving your customers better.   Ready to get your website cop...

If I could sit down with you and help you with ONE thing regarding your website traffic and lead gen- it would be THIS.  You don't HAVE to struggle. You don't HAVE to fail.  Listen in. I love y'all and WANT to help. ;) Ready to REALLY get More Leads in Less Time? Sign up for this FREE live training.   Learn how to cut your content creation time by 75%, generate 300% more leads, and start seeing re...

I am obviously a proponent of blogging to drive traffic to and revenue for your business. We know this. But did you know that I don't put the SAME amount of time, effort, and money into every blog post? Why? Well, because some topics (and keywords) warrant more of an investment than others.  Learn the 5 criteria I use to determine if a blog should be a "Big Kahuna" blog or not?   If you're REALLLY...

Raise your hand if you've ever accidentally believed that something was WAY too hard, only to find out later that it really wasn't THAT bad. (Looking at you, "long-distance running" and hiking.) SEO often gets painted in a "too hard for normal people. Only possible for uber-nerds" light. And I'd like to put the kibosh on that.  If you are struggling to gain traction with your SEO strategy, then th...

Unless you're new around here, then you KNOW that keyword research is one of the MOST integral parts of a great SEO strategy. As in, you CANNOT get the traffic you NEED if you don't have the right keyword strategy. However, sometimes finding the RIGHT keywords can be challenging.  So if you feel like you've already tried #allthethings to find the right keywords to market your business and just CAN...

Like my Pastor used to say, "for every mile of road, there's 2 mile of ditch". And, while that is CERTAINLY true for our rural country roads, it is ALSO very true for blogging and creating SEO friendly content.  Listen in to learn the 2 "ditches" of blogging and how to avoid both for maximum traffic and business growth.  Want to learn how to make MORE leads in LESS time? Sign up for this FREE live...

One of my favorite things about Math is that there is a right answer and a wrong answer! And while I don't always dive into Math-A-Lete level data on here, I KNOW that it IS helpful to look at cold, hard, data to hep inform our decisions.  So if you've been a little apprehensive about whether your marketing strategy is working to it's fullest capacity or not- make sure that you consider these 5 da...

So the entire goal for the episode today is to straight up kick the devil in the teeth.  I really feel like there are a lot of lies holding Christian entrepreneurs back from fully stepping into their God given calling and fully doing the things that He has called them to do in the marketplace and the kingdom as a whole. So today, we are diving into three lies that are holding you back as a Christi...

Alright, y'all. We are diving into one of the most common excuses I hear for people not creating great SEO-friendly content on the reg: You don't have enough time to blog. Well, coming from a mama of three, business owner, agency owner, barrel racer, horse owner, like, I'm doing a lot of things y'all, and I'm telling you, using these seven tips, you're gonna be able to creatively find some time to...

Whether you are hiring a copywriter and  SEO consultant separately, hiring us to do both wink wink, or doing it all yourself,  one of the KEY factors to a successful website copy & SEO refresh is in the preparation. Most people- no matter how wordsmithy they are CANNOY just sit down and whip out the PERFECT website copy in one try without any forethought or research.  What you see as the end p...