Simple Profit with Tu Le

How Encourage Martial Arts Sells Out Summer Camp: Early Presales, Pricing Tiers & Operations That Drive Word-of-MouthIn a webinar, the host interviews Min Wilson, CEO and co-owner of Encourage Martial Arts, a five-location Northern Virginia group (with a sixth opening) that did $5.5M in 2025 sales at 30% net while spending about $13–14K on ads, relying mainly on word-of-mouth driven by strong...

In this episode, Tu is joined by extraordinary operator Josh Arson from Hero Martial Arts to share insights on building and sustaining a successful martial arts business. Josh opens up about his journey, including the pivotal moment after his ACL surgery when he realized the potential of his team. They discuss the importance of the right mindset, essential skills for expanding to a second location...

Join Tu and our returning guest Zach Resnik as they discuss the importance of capturing and converting leads, and how MyStudio's Amplify's AI tool automates the process. Tu explains the importance of key metrics like student lifetime value, and calculating customer acquisition costs in order to optimize marketing efforts. Join the conversation to learn valuable tips on scaling your busines...

In this episode of the Simple Profit Podcast, Tu sits down with Navin Gurnaney, CEO of Code Ninjas. They explore the importance of having the right systems, people, and a commitment to excellence that allows their organization to operate 350 locations. Navin also shares his wealth of experience leading major companies like Starbucks in India and Domino's and offers valuable advice for business...

Join Tu live at the Harvard Business School campus as he deep dives in the case study of CEO Jan Carlson's remarkable turnaround of Scandinavian Airlines in the 1980s: from losing $17M a year to netting $600M in just 5 short years. Timestamps: 02:10 The Birth of My Studio 03:05 Case Study: Scandinavian Airlines Turnaround 07:12 The Importance of Trust in Leadership 08:35 Effective Communication fo...

Join Tu live from the Harvard Business School campus as he embarks on the Owner President's Management Program. In this episode of the Simple Profit Podcast, Tu shares insights from a captivating case study of the tragic 1994 friendly fire incident involving US military aircraft and explore its parallels with communication and leadership in business. Key takeaways revolve around setting clear expe...

In Part 2 of this series CEO Zac Reznik briefs Tu on his latest progress since their last episode, and shares how he implemented Tu's strategy to increase Tenacity Martial Arts' revenue by 50% in just 6 weeks. Learn about event-based marketing, leveraging local PTAs, and other ways to generate leads and trials for your business. Timestamps: 03:45 Financial Challenges and Revenue Goals 11:46 Pricin...

Can Tu help a new business owner grow from 20 to 100 martial art students in 12 months? Follow the journey of Zac Reznik, owner of Tenacity Martial Arts as he navigates the challenges of a new business with the help of Tu's expertise. In this episode Tu and Zac discuss everything from securing commercial real estate, managing startup costs, to lease negotiation and clever promotional tactics....

In this episode of the Simple Profit, Tu welcomes Mike Moh, a movie star known for portraying Bruce Lee in Quentin Tarantino's 'Once Upon a Time in Hollywood. and founder of LVLUP Martial Arts. Mike shares his journey from starting martial arts at 12 years old, to operating three successful martial arts schools in Wisconsin, and balancing a film career. Learn about Mike's business insi...

In this episode of The Simple Profit Podcast, Tu reveals the transformative business decision that catapulted InCourage Martial Arts' revenue from $1.8 million to an impressive $5.4 million. Tu dives deep into overcoming an identity crisis, rebranding the business, using data to make smart decisions, revamping the curriculum, and simplifying the business model—a combination that played a key r...

Navigating Business Success: From Martial Arts to Financial Fitness Join Tu as he interviews David Alvas, President and CEO of USK Karate and Founder of FinancialFitnessFocus.com. David shares his journey from training in martial arts at a young age to owning successful multi-locations. Learn about his strategies for overcoming financial hardships, building a robust team, and his approach to finan...

In this episode of the Simple Profit Podcast, host Tu Le uses the Harvard Business School's Case Study Method to explore critical decisions when expanding a business. Tu also raises important questions about readiness, risk, and leadership capabilities necessary for business expansion. Timestamps: 01:24 Meet Amanda Johnson and Her Dilemma 02:31 Evaluating the Candidates: Liam vs. Julie 04:09 T...

Join us on The Simple Profit Podcast as Tu Le unveils key insights from his transformative experience at Harvard Business School. In this episode, Tu shares how the lessons learned during his time at HBS enabled him to triple his business’s net worth. Discover the unique benefits of the case study method, the enriching impact of campus life, and the invaluable diversity of perspectives he encounte...

In this engaging episode of the Simple Profit Podcast, host Tu Le welcomes Brannon Beliso, an influential entrepreneur and speaker with 35 years of experience in running and consulting businesses. Brannon, who is the owner of the multi-million-dollar One Martial Arts School, joins us to share his compelling journey from operating a DJ booth to founding and scaling a martial arts empire. His approa...

Continuing our current series, "Millionaire Mindset of Multi-Location Operators," The Simple Profit Podcast with host Tu Le delves deep into the crucial role of resilience in the entrepreneurial journey, emphasizing its importance for building million-dollar businesses. Tu provides invaluable insights and shares personal experiences about how mastering resilience helps overcome challenge...

In our latest series, "Millionaire Mindset of Multi-Location Operators," the Simple Profit Podcast, led by host Tu Le, delves into the key traits of successful multi-location business operators. Tu explores the strategic mindset needed for scalable success, focusing on the delicate balance between being well-prepared and seizing growth opportunities. This episode gives insight into how u...

In the latest episode of The Simple Profit Podcast, host Tu Le shares a powerful cautionary tale, detailing how a single oversight in a lease renewal clause resulted in a staggering $70,000 loss. This episode, the final installment in a 3-part series, delves into the critical aspects of lease terms that every business owner should master, such as commencement dates, lengths, and renewal options. T...

In this episode of The Simple Profit Podcast, part 2 of a 3-part series, Tu Le unfolds his journey from a $40,000 initial investment to building an $800,000 martial arts business in just five years. This episode focuses on essential aspects of commercial real estate and business growth, with Tu sharing critical strategies and insights. Tu dives deep into the significance of rent negotiations and t...

In this episode of The Simple Profit Podcast, host Tu Le begins an informative three-part series on the critical importance of lease negotiations for business spaces. This series is so rich in crucial information that we've split it into three parts to ensure you grasp every valuable detail. Part 1 zooms in on understanding and negotiating the guarantee terms in rent agreements, crucial for sa...

Dive into an inspiring episode of the Simple Profit Podcast, where Tu Le shares the incredible story of generating $1.1 million in a day through automated sales with the MyStudio platform. Discover the power of strategic automation and learn how their after school program played a crucial role in this success. In addition to these valuable insights, this episode offers an opportunity to download o...

In this episode of The Simple Profit podcast, Tu Le reveals essential strategies for elevating your team's performance and propelling your business to new heights. Dive into insights on valuing staff, navigating raise requests, and setting impactful performance goals. Plus, get exclusive access to a special downloadable resource, tailor-made to boost your business expertise. Join us for this m...

In this must-listen episode of The Simple Profit Podcast, Tu Le unveils his groundbreaking strategy for achieving a 50% conversion rate from free trial to full-paying members at his martial arts schools, all without relying on a sales team. Dive into how SaaS platforms, like MyStudio, revolutionized member management and business operations, leading to increased revenue, reduced churn, and streaml...

In this episode of the Simple Profit Podcast, host Tu Le shares the process of how one decision tripled the revenues of his martial arts businesses, the power of simplifying, and data-driven decisions. To learn more about MyStudio's powerful membership management software for your business visit: www.mystudio.io

In this episode of The Simple Profit Podcast, Tu shares the three strategies of delegation to support growing your business. He explains how to create a systematic and organized business model, hire the right people, define specific roles, and establish a clear expectation towards the outcomes of each role. Grab the FREE resource for this episode by visiting: https://mystudio-22638569.hs-sites.com...

In this episode of The Simple Profit Podcast, Tu shares the formulas to calculate three vital Key Performance Indicators (KPIs) to track the health of your business and how the MyStudio platform helps him keep track of KPIs: 'People Effectiveness Ratio,' 'Rent Effectiveness Ratio,' and 'Net Profit Ratio.' He also shares insights on rent negotiation, employee management, and...