SIMPLE brand With Matt Lyles

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In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Anthony Iannarino, author of Eat Their Lunch: Winning Customers Away From Your Competition!    Here’s a scary truth as it relates to your customers. Your customers don’t have an abundance of opportunity for you.  Your customers have finite time, finite resources and finite attention. None of them are able to, nor do the...

Throughout the month of November, we’re shining the spotlight on a number of nonprofit organizations who are doing some really significant work in the world. My guest this week in the November nonprofits series is Tim Nelson, CEO of Hope For Justice. Hope For Justice is a global organization that works to bring an end to modern slavery by preventing exploitation, rescuing victims, restoring lives...

Do you ever wonder why some brands become the “top-of-mind” choice in an industry when their competitors may offer a better product at maybe even a better price? These brands no longer have to do much work to draw in customers. They simply have fans who continuously come to them in drives. These are the brands that really stand out. They’re the ones who’ve become irresistible. But how can you do t...

A rewarding career doesn’t just happen. It’s built, step by step, opportunity by opportunity, decision by decision. It takes a lot of intentionality to know the right steps to take, the right opportunities to pursue, and the right decisions to make. And no matter where someone is in their career, it can leave them with a lot of questions on how they can really excel at each new level. It’s almost...

Throughout the month of November, we’re shining the spotlight on a number of nonprofit organizations who are doing some really significant work in the world. My guest this week in the November nonprofits series is Joe Pulizzi. Joe was previously featured on the SIMPLE brand podcast episode 33. Joe’s the founder of Content Marketing Institute and The Tilt. He’s the co-host of the This Old Marketing...

Throughout the month of November, we’re  shining the spotlight on a number of nonprofit organizations who are doing some really significant work in the world.  My first guest in the November nonprofits series is Michael Solomon.  Michael was previously featured on the SIMPLE brand podcast episode 46. He’s the co-founder of 10X Management, and he’s the co-author of Game Changer: How To Be 10x in th...

I’m sure you’ve heard this before, and it’s absolutely true. Success - real sustainable success - takes time. But not only does it take time, it also takes work - strategic, intentional and focused work. And it takes setting up the right decisions and boundaries so that you can ensure you’re always focused on the right work. When you add all of those things together, it’s not that easy to do. We n...

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Len Herstein, author of Be Vigilant: Strategies to Stop Complacency, Improve Performance, and Safeguard Success. Over the past couple of decades, too many businesses have continued to operate the same way for decades because "that’s how we’ve always done things."   While there are so many thought leaders and authors who...

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In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Michael Solomon, author of Game Changer: How to be 10x in the Talent Economy!   It’s no secret - highly skilled employees bring at least 10 times their value to your organization, maybe even more!   When you have highly skilled, 10x high performers in your organization your business is more agile, more innovative, more...

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Mike Michalowicz, author of Get Different: Marketing That Can't Be Ignored ! I’m sure you know this -  your customers are bombarded with distracting messages and experiences all day, every day. And it’s hard to cut through that clutter.   Too many business owners are left frustrated because they feel invisible in a crow...

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Christy Wright, author of Take Back Your Time: A Guilt-Free Guide to Life Balance ! So many people today are feeling stretched too thin: like they’re overworked, overwhelmed, and overcommitted. And it doesn’t seem like that’s slowing down.  At first, you may think that  we’re simply being asked to do more with less, lik...

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with John Meese, author of Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) ! Let’s face it. If you’re a small business owner, statistics are not on your side: 20% of small businesses fail within their first year 50% of all businesses don't last five years Only 33% of all businesses...

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Kris Kelso, author of: Overcoming the Imposter: Silence Your Inner Critic and Lead With Confidence ! Some of the biggest barriers to our effectiveness are the ones we put up ourselves. And imposer syndrome is one of those barriers I had to overcome if I was going to succeed in my career, in my marriage, as a parent, and...

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with......well, it's just me, Matt Lyles!   I’ve been talking with a number of business owners over the past couple of months, and they’re pretty distraught over a couple of things, and they both have to do with their people and a massive labor shortage. On one hand, people are leaving their jobs at a drastic rate and leavin...

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with J.J. Peterson, co-author of: Marketing Made Simple ! When I look across the marketing landscape, Storytelling is still one of the biggest buzzwords today. Most any, and every, CMO likes to tell you that they embrace storytelling in their marketing.  But here’s the thing, storytelling is overused today.  Don't get me wro...

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Mike Kim about his new book: You Are the Brand ! How are some people able to use their personal brand to create a stellar career while others either struggle in their career or simply gradually move forward, at best? Or how are some others able to create six- or seven-figure businesses based around their personal brand...

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Lisa Bodell about lessons from her book: Why Simple Wins ! Do you ever find yourself so busy - or worse yet - do you ever find your team so busy and you look and realize that the majority of their time is spent in too many meetings, spent on too many minutiae tasks, spent having to navigate crazy, complex processes and...

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Josh Miles about lessons from his book: Bold Brand 2.0 ! If you’ve been listening to the SIMPLE brand podcast for a while, then hopefully you know the best way to brand out from the crowd is to be different. Like Sally Hogshead says,  “Different is better than better.”   But most business leaders don’t understand how to...

I’ve really enjoyed meeting with and talking with all of my guests on the SIMPLE brand podcast. But I can truly say - without a doubt - that I love this week’s guests more than any other. In honor of Fathers Day coming this weekend, I recorded a special Fathers Day interview with my sons - Allen and Thomas. Children can have a pretty different perspective on the world than we have, and it can be i...

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Steven Van Belleghem about his latest book: The Offer You Can't Refuse ! I keep having a recurring conversation with a number of business leaders. And it's a pretty disappointing conversation to them. We’ll talk about their business, how it’s positioned, and what attributes they’ve defined that help it stand out.  When...

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Carla Johnson about her latest book, RE:Think Innovation ! I preach “ Innovating to stay ahead ” as one of the key behaviors that creates simple experiences. But there’s a challenge with innovation. People make innovation much harder than it has to be. They think innovation is confusing, complicated, intimidating, compl...

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Joe Pulizzi about his latest book, Content Inc ! In 2021 it’s hard to create and run a successful business without content. And if you do content right, it’ll help you build a loyal audience of customers. But it’s not easy to figure out HOW to do content right. What do you create? Who should you create it for? Where sho...