SIMPLE brand With Matt Lyles

Whether you’re a budding entrepreneur, an established small business owner, a marketing leader at a large corporation—or somewhere in-between—the traditional ideas on building a “brand“ are usually considered essential to any solid marketing strategy. But, what if everything you’ve learned, or think you know, about branding doesn’t actually HAVE to apply to you and your business? This week’s SIMPL...

This week's episode features a "from the vault" discussion with Christy Wright. Christy is a #1 national best-selling author,  she’s a personal development expert, and she’s the host of The Christy Wright Show. She’s also the founder of Business Boutique, which equips over 40,000 women business owners to make money doing what they love. Christy and I get to talk about her new book: Take Back Your...

In this week’s episode of the SIMPLE brand podcast, I talk with Jenny Blake, author of Free Time: Lose the Busywork, Love Your Business! In the last episode, I talked with Jeffrey Shaw about how you can gain more control in your business - and in your life - through his self-employed ecosystem of personal development, business strategies, and daily habits In this week's episode, I’m taking those l...

In this week’s episode of the SIMPLE brand podcast, I talk with Jeffrey Shaw, author of The Self-Employed Life! When someone goes into creating a small business or becoming self-employed, one main reason is to have more control.   Unfortunately, too many self-employed business owners find out the "self-employed life" can feel like a roller coaster where they have even less control than before.   W...

In this week’s episode of the SIMPLE brand podcast, I talk with Tamsen Webster, author of Find Your Red Thread: Make Your Big Ideas Irresistible ! Have you ever had a big idea and you were trying to get others to believe in and buy into that idea? It can be frustrating knowing how great your idea is, how much potential your idea has, and then recognizing that the people you’re trying to convince j...

In this week’s episode of the SIMPLE brand podcast, I talk with Nicholas Webb, author of What Customers Hate !  When we look at the best brands in the world, they’re the ones that are delivering a great - and usually simple - customer experience. But beyond that, they’re also the ones that take steps to proactively avoid friction and the things that customers hate. These companies have learned tha...

In this week’s episode of the SIMPLE brand podcast, I talk with Joey Coleman, author of  Never Lose a Customer Again !  Across all industries, up to 70% of newly acquired customers will stop doing business with a company within the first 100 days of being a new customer. That’s a pretty shocking stat. And one of the main reasons customers leave in that timeframe is because they feel neglected in t...

In this week’s episode of the SIMPLE brand podcast, I talk with Maria Brito, author of How Creativity Rules the World !  Innovation and creativity are absolutely necessary in order to evolve your customer experience or even your employee experience. And you’re going to need to constantly evolve the experience so you’re going to need to constantly focus on innovation and creativity. In the last epi...

In this week’s episode of the SIMPLE brand podcast, I talk with innovation expert, Sara Frasca!  If you’ve been following me for a while, then you likely know that I preach “Innovating to stay ahead” as one of the key behaviors that goes into creating simple experiences. But there’s a challenge that most people face when it comes to innovation. Most people make innovation much harder than it has t...

In this week’s episode of the SIMPLE brand podcast, I talk with Tim Schurrer, author of The Secret Society of Success: Stop Chasing the Spotlight and Learn to Enjoy Your Work (and Life) Again ! When we think about success, there are a number of messages that have been given to us that say, “If you want to be successful, you have to step into the spotlight, you have to climb the ladder, you have to...

In this week’s episode of the SIMPLE brand podcast, I talk with Darrell Amy, author of   Revenue Growth Engine: How to Align Sales and Marketing to Accelerate Growth ! When it comes to revenue, most businesses don’t appear to have a true revenue growth strategy or the processes in place to even drive growth. Outside of that,  some companies are really good at focusing on driving revenue through ne...

In this week’s episode of the SIMPLE brand podcast, I talk with Pamela Slim, author of   The Widest Net: Unlock Untapped Markets and Discover New Customers Right In Front of You ! Pamela’s a best-selling author, business coach, and co-founder of the Main Street Learning Lab in Mesa, Arizona along with her husband, Darryl. Pamela’s the best-selling author of Escape from Cubicle Nation, Body of Work...

In this week’s episode of the SIMPLE brand podcast, I talk with Brittany Hodak!  I think a fanbase is absolutely key to momentum and growth. Fans are not just loyal, they're devoted. They’ll consume whatever it is that their favorite artists or teams put out.  Fans are advocates. They'll visually show their support with branded clothes and merchandise.  Fans are evangelists. They'll tell all their...

In this week’s episode of the SIMPLE brand podcast, I talk with Annette Franz, author of  Built to Win: Designing a Customer-Centric Culture that Drives Value for Your Business ! Recently a CapGemini study showed that “while 75% of businesses believe they’re customer-centric, only 30% of their customers actually agreed with that.” So you can say that your brand is customer-centric all day long,  b...

In this week’s episode of the SIMPLE brand podcast, I talk with Jeremy Miner, host of the   Closers Are Losers podcast! When I was in college twenty-plus years ago, a handful of us loved watching the movie Glengarry Glen Ross . And we absolutely LOVED Alec Baldwin’s scene where he’s teaching his lesson to on closing deals. At one time, some of us could even quote his monologue verbatim.  Always Be...

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In this week’s episode of the SIMPLE brand podcast, I talk with Jon Picoult, author of From Impressed to Obsessed: 12 Principles For Turning Customers and Employees Into Lifelong Fans ! We know customers will leave after a bad experience. But we don't stop to realize that they also leave for an okay experience - a satisfactory experience. Think about it. You may keep buying from a brand because th...

In this week’s episode of the SIMPLE brand podcast, I talk with Joel Bines, author of The Metail Economy: 6 Strategies For Transforming Your Business to Thrive in the Me-Centric Consumer Revolution ! We’re at a point in time today where consumers are armed with more information, more technology, more access to alternatives than at any point in history. And all this power has pretty much inverted t...

In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Emily Morgan of Delegate Solutions! One of the lessons I teach leaders in simplifying what they do and becoming truly effective in their role is: “You should only do those things that only you can do. And everything else should be automated or delegated.”  When you strip away all the things that you shouldn’t be doing o...

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In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Brian Rafferty of Siegel+Gale! Siegel+Gale just released their latest World’s Simplest Brands study. And I was able to get a sneak peak into the study earlier this month and sit down and talk about it in-depth with Siegel & Gale’s very own - Brian Rafferty. Brian’s the Head of Siegel & Gale’s Business Analytics...