SilverCore.io Growth Podcast

🎧 Is your phone ringing less lately? It might be what AI is telling families about your agency. In this episode, Sara Guida explores how AI reputation works in 2026, explains why "counting stars" is a thing of the past, and reveals how AI extracts emotionally resonant claims from platforms like Google and Yelp to define your brand. Tune in for a strategic look at how professional, speci...

In this episode, we dive into the most expensive moment in your business—the one that doesn't appear in your CRM or monthly reports. Listen to learn how a three-sentence automated system, costing less than $1 a day, can turn missed calls back into active conversations. Book a Demo with https://silvercore.io/

🎙️ Listen in as we explore the major algorithm change affecting senior care search rankings. We discuss why "popularity signals"—such as recent reviews and frequent profile updates—are now the key to outranking the competition and staying visible to families in your market. Book a Demo with https://silvercore.io/

Is your January marketing plan underperforming in July? Discover how Google’s AI Overviews and "zero-click" results are intercepting high-intent families before they ever reach your website. Listen in to learn how to stop the lead leak and reclaim your digital visibility for a successful Q4. Book a Demo with https://silvercore.io/

"Are your phones quieter than usual? 🎙️ In this episode of the SilverCore.io Growth Podcast, we dive into the July 3rd Google update that is making senior care businesses invisible. Learn why a single missed inquiry could cost you up to $80,000 and how to secure your profile today." Book a Demo with https://silvercore.io/

Is your community’s review profile telling AI nothing? We dive into why "great staff" is no longer enough and how to use milestone-based prompts to get the citable feedback that wins over both families and search algorithms. Book a Demo with https://silvercore.io/

Families in crisis don't wait for a callback—they call the next name on the list. In this episode, we dive into the data-driven reality of senior care intake and explain why a simple automated SMS can be your business's most effective lifeline. Learn how to protect your $2,500 to $4,000 monthly recurring revenue by simply holding the conversation open for your coordinators. Book a Demo w...

 In this episode, we explore why a 4.7-star rating is no longer enough to stay at the top of local search results. Tune in to learn why Google is now rewarding "consistent movement" over long-term history and get a simple, 20-minute weekly routine to keep your profile active and your inquiry volume high. Book a Demo with https://silvercore.io/

In this episode of SilverCore.io Growth Podcast... we introduce a new Housecall Pro integration that connects scheduling and job management directly to Workflows inside SilverCore.io CRM. By creating an API key in Housecall Pro and linking it when you add a Housecall Pro trigger or action in Workflows, your CRM automations can respond to bookings, reschedules and job completions automatically. The...

In this episode of SilverCore.io Growth Podcast we cover the new SMS activity widgets that bring SMS reporting directly to your dashboards alongside Emails and Calls. You can add SMS widgets in dashboard edit mode, choose from five ready-made widgets, adjust filters and chart styles, and save—then monitor delivery health, inbound/outbound conversations, and message volume in real time. The update...

In this episode of SilverCore.io Growth Podcast... we introduce Accounting Sync, a centralized dashboard inside SilverCore.io CRM that monitors and resolves invoice, contact, and transaction syncs with QuickBooks, Xero, and Wave. The tool gives a live view of which records transferred, shows failure reasons and last attempt timestamps, and lets you retry syncs directly from the dashboard—no suppor...

In this episode of SilverCore.io Growth Podcast... we introduce smarter automation in SilverCore.io CRM: workflows can now use Opportunity Owners and Opportunity Followers as conditions in If/Else actions. That lets teams route contacts and opportunities based on who’s assigned or following a deal, aligning automated paths with real team responsibilities. Setting it up is quick inside Automations—...

In this episode of SilverCore.io Growth Podcast... we highlight a new capability in SilverCore.io CRM that lets you insert any company field—standard or custom—into emails, workflows, contracts, conversations, and AI context. Using the Custom Value Picker you select the Company group and add a bracketed placeholder that automatically populates with the right company data when messages or automatio...

On this episode of the SilverCore.io Growth Podcast, we dive into the psychology of the senior care search. Discover why even 200 reviews won't help you if the most recent one is nine months old. We break down how to handle negative reviews to demonstrate accountability and why a simple automated text at the 72-hour mark is the most effective occupancy strategy you aren't using yet. Book...

In this episode of the SilverCore.io Growth Podcast , we dive into the technology closing the after-hours intake gap. Discover how a unified system of Voice and Conversation AI can provide warm, immediate support to families in crisis while your admissions team is off the clock. Listen in to find out how to capture more leads without replacing the human relationships that define your business. Boo...

In this episode of the SilverCore.io Growth Podcast, we challenge the industry's most foundational marketing assumption: that only adult daughters make care decisions. Tune in to learn how "invisible friction" in your messaging might be alienating nearly half of your potential market and how a messaging audit can help you recover those lost leads. Book a Demo with https://silvercore...

In this episode, we break down why the families you serve can't wait 12 hours for a callback during a crisis. We explore the specific GoHighLevel AI tools —from Voice to Workflow AI—available for free this summer and how they help senior care operators secure an infrastructure advantage that takes others over a year to close. Listen in to learn how to audit your response times and bridge the...

Join the SilverCore.io Growth Podcast as we explore the sales moments happening right now—without you in the room. We dive into why review recency matters more than a high star rating and how top-performing 2026 operators are automating their reputation management to drive occupancy and referral volume. Tune in to hear how to make your business the obvious choice before the phone even rings. Book...

In this episode of SilverCore.io Growth Podcast we highlight an update to the Media Library that lets you preview many more file types directly inside SilverCore.io CRM without downloading. The expanded viewer supports 3D models, Word documents, PDFs, Excel/CSV, plain text and code, and audio, and now displays clear messages when a file can’t be previewed or is too large while offering a download...

In this episode of SilverCore.io Growth Podcast... we introduce expanded Audit Logs that give teams clearer visibility into preference and subscription management activity inside SilverCore.io CRM. The update surfaces who made changes, when they occurred, and shows prior and new values so businesses, marketers, and agencies can trace contact preference and subscription edits with precision. Access...

In this episode of SilverCore.io Growth Podcast we highlight a focused improvement in SilverCore.io CRM that gives you greater control over embedded forms, surveys, and quizzes on your website. You can now set modal height for popups, polite slide-ins, and sticky sidebars so embedded experiences fit pages and devices more consistently, while the builder temporarily disables Preview, Integrate, and...

In this episode of SilverCore.io Growth Podcast we walk through an update that makes managing form, survey, and quiz submissions easier in SilverCore.io CRM. The Manage Fields/Manage Columns area now pulls every field from your form definition — including fields that haven’t yet received responses — so you can select, order, and display them in the Submissions view before any data arrives. This gi...

Listen as we explore why 68% of Google searches now end without a single click. We dive into the shift from traditional SEO to Answer Engine Optimization , helping senior care providers understand how to become the authoritative source that AI tools like ChatGPT and Gemini recommend to families. Book a Demo with https://silvercore.io/

In this episode of SilverCore.io Growth Podcast... we introduce gradient background support for buttons across the Form, Survey, and Quiz Builder inside SilverCore.io CRM. You can now switch a button’s background from a solid color to a multi-stop gradient in the Button Colors & Background controls, choose gradient type, set multiple color stops and adjust the angle — all within the builder wi...

In this episode of SilverCore.io Growth Podcast... You can now create and schedule LinkedIn Polls directly from the Social Planner inside SilverCore.io CRM. The update lets you compose a post, enable a poll, enter your question, add up to four answer choices, and set poll duration from one to fourteen days, with an in‑builder preview to confirm appearance before publishing. For businesses, markete...