Signals + Stories

Are marketers drowning in data but starving for direction? In this episode of Signals and Stories, Robin LeGassicke and Kelly Miller sit down with Hilary Borndahl, Founder of Miix Analytics, to unpack the growing importance of Marketing Mix Modeling (MMM). They explore why MMM is making a comeback, how it helps brands understand what’s truly driving growth, and why the future of measurement is abo...

When we zoom out on the marketing landscape right now, audio is definitely having a moment, but maybe not in the way people expect. It’s no longer just an add-on channel. We’re seeing it become a much more strategic part of the media mix. Especially with podcasts, you’re getting this really high-attention, low-distraction environment, which is pretty rare right now. We talk about the attention eco...

We hear a lot about data and insights, and in general live in a world of information overload, this plethora of data often causes brands and clients to get lost in the sea without being able to set a clear path or find a real insight that can drive a brand forward. In this Episode Robin and Kelly interview Vanessa Toperczer, Brand Growth Strategist & Accelerator. They will focus on measurement...

Robin LeGassicke, Chief Transformation Officer and Kelly Miller, Managing Director come together to introduce Signals + Stories. A new podcast focused on all things marketing, media, and advertising. Sprinkled with some thoughts on leadership, career pivots, ambition, burnout, motherhood, and what it really looks like to be successful in this industry. Robin and Kelly will share real stories about...