Signal

If you're not dynamically pricing your walk-up window, you're probably leaving money on the table. In this episode of Signal , hosts John Pendergrast and Tim Samson sit down with Harry Tomasides , Chief Revenue Officer, and Tom Chiarella , Chief Product & Technology Officer, at Digonex —one of the industry's most established names in pricing science. With a team of PhD economists who don't jus...

If McDonald's can turn a $3 coffee customer into a breakfast regular, why can't you turn your "stroller brigade" into lunch customers? In this episode of Signal , hosts John Pendergrast and Tim Samson sit down with TJ Christensen , CEO and Founding Partner of BlueGator , a Salesforce consulting firm helping zoos, museums, aquariums, and theme parks turn guest data into unforgettable experiences. W...

What if loyalty wasn't about coupons—but about getting guests to do just one more thing? In this episode of Signal , hosts John Pendergrast and Tim Samson sit down with Tyler Jacobs , Director of Guest Engagement & Analytics at Morey’s Piers & Resorts , to break down how one of America’s most beloved seaside destinations is modernizing guest engagement without losing its soul. In just four...

Every operator knows culture matters—but few know how to design one that survives when half the team turns over every season. In this episode of Signal , hosts John Pendergrast and Tim Samson sit down with Shaun McKeogh, ICAE , Founder and CEO of Attractions Academy . With more than two decades leading organizational development and cultural transformation across 30-plus countries, Shaun has helpe...

What if pricing wasn’t just about numbers—but about shaping behavior? In this episode of Signal , hosts John Pendergrast and Tim Samson sit down with Evan Reece , best known as the former CEO of Liftopia and Catalate , where he pioneered dynamic pricing and ecommerce strategies that transformed how attractions and ski resorts sell experiences. Now CEO of Truest.me and a retained advisor to attract...

What does it take to turn viral content into real-world revenue for attractions? In this episode of Signal , hosts John Pendergrast and Tim Samson sit down with Alex Ojeda , a first-generation Mexican-American creator, consultant, and industry superfan whose high-energy content reaches over 15 million followers and generates more than two billion annual impressions every year. Named to the TIME100...

In this episode, John and Tim sit down with Sara Schiller , co-founder and co-CEO of Sloomoo Institute — America’s beloved slime museum and sensory experience. What started as a spark of joy between friends has grown into a national phenomenon: five flagship locations, 2 million guests, and over $40M in revenue. Sara shares her remarkable journey of transforming adversity into creativity and expla...

In this debut episode of Signal , hosts John Pendergrast and Tim Samson set the stage for what this podcast is all about: candid, forward-looking conversations for leaders in the attractions industry. John and Tim share their unconventional journeys—from roller coasters at Cedar Point to early software builds for reservation systems—and why operators today need more spaces to talk openly about the...