Hiscox
Side Hustle to Small Business
A weekly podcast from Hiscox, the small business insurance experts. We’re changing the conversation around the side hustle and featuring founders at various stages of their small business journey. These entrepreneurs are pushing the envelope while keeping their values and have learned a few lessons along the way. Listen each week for conversation, context, and camaraderie. Hosted by Sanjay Parekh, produced by Edgewise. Media.
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Episodes
Joshua Lipkin on transitioning from freelance to founder 08.04.2026 23:16
With a background in media production, Joshua Lipkin, like many people in the media space, found himself freelancing. When he landed a large contract, he decided it was time to found GreyLee Creative, a full-service production and post-production company that focuses on crafting high-quality visual content that captivates and engages audiences. Sanjay and Joshua discuss Joshua’s transition from fr...
Gary Mendelson’s shift from Broadway to healthcare 01.04.2026 18:50
Gary Mendelson is currently on his seventh career. After working on Broadway, Gary transitioned to retail ownership, before becoming a Massage Therapist and the Founder of The Massage Garage, a full-service massage practice focused on delivering results-driven massages to get you moving again. Sanjay and Gary discuss Gary’s theatre background the inspiration for his career, how lessons he learned...
Turning fun into profit: Paul Baillie on Shift Arcade’s growth 25.03.2026 22:07
What does it really take to build a profitable arcade business from scratch and scale it into a franchise? In this episode of Side Hustle to Small Business, Sanjay sits down with Paul Baillie, Co-Founder of Shift Arcade, to unpack the journey of building a modern arcade brand through bootstrapping, smart growth, and strategic franchising. Paul shares how Shift Arcade went from a simple idea into...
Creating sensory-safe spaces with Stephanie Lee Jackson 04.03.2026 30:37
In this episode of Side Hustle to Small Business, Sanjay speaks with Stephanie Lee Jackson, founder of Practical Sanctuary, about how sensory-aware interior design can transform daily life, especially for neurodivergent individuals. Stephanie shares her journey through multiple career shifts and why creating calm, supportive spaces is essential for mental health, productivity, and well-being. Wh...
Mic Foster launches No Gifts Please to solve toy clutter 25.02.2026 33:19
Mic Foster is the founder of No Gifts Please, an online registry platform focused on creating meaningful experiences for children, over gift-giving. Mic shares how watching unused toys pile up after his daughters’ birthdays sparked the idea for a platform that helps families rethink gifting, reduce waste, and create more meaningful celebrations. Mic and Sanjay dive into Mic’s background as a ser...
Chris Brady on turning a single location into a franchise 18.02.2026 33:08
What does it really take to turn a food truck into a franchise? In this episode of Side Hustle to Small Business, Chris Brady, co-founder of Timber Pizza, shares how he and his partner grew their business from making pizza out of a 1967 Chevy to operating a restaurant brand with multiple franchised locations across the United States. Chris walks through the early scrappy days of the business, th...
Greg Cantori builds an accessibility business from nonprofit roots 11.02.2026 32:17
In this episode, Sanjay speaks with Greg Cantori, founder of Little Deeds Accessibility Solutions, about how his background in the nonprofit sector led him into the construction space, and ultimately to building a growing accessibility-focused business. Greg shares how years of working in nonprofits shaped his understanding of impact, why accessibility for older adults is both a social need and...
Marisol Colette on merging her two passions into one business 04.02.2026 33:09
In this episode, Marisol Colette, founder of Sol Reflections, shares how she combined two seemingly different passions, therapy and fashion styling, into a single, transformative business. Tune in as Sanjay and Marisol discuss how she approached pricing her services, what it took to hire a full-time employee for the first time, and how she built a model that supports both personal expression and e...
Rachel Lundberg leads Thrive Yoga and Wellness through community building 28.01.2026 29:25
Rachel Lundberg is the founder of Thrive Yoga and Wellness in Oregon City, Oregon, a wellness center that aims to reconnect and nourish your body and mind. Rachel and Sanjay discuss her early journey into yoga, her approach to building a supportive and inclusive studio environment, and why community connection is essential for long-term success in the wellness industry. What you’ll learn: • How...
Jodi Peterman builds a client-focused interior design practice 21.01.2026 29:17
Jodi Peterman is the owner of Elizabeth Erin Designs, a full-service interior design firm known for creating timeless, functional spaces tailored to each client’s lifestyle. What began as Jodi’s passion for design has grown into a respected business serving clients with a commitment to exceptional service and practical, elegant solutions. In this episode of the Side Hustle to Small Business® Pod...
Lesle Lane expands a family enterprise 14.01.2026 33:04
Lesle Lane is the third-generation owner of Studio 13 Corporate Photography, which began as a family business founded by her grandparents and has evolved into a respected photography studio known for its craft, consistency, and client-focused approach. Her leadership continues a legacy built over decades, with a focus on adapting to new technologies while honoring the studio’s original artistic vi...
Miriam Schulman built a life around her creative work 07.01.2026 31:45
Miriam Schulman is the Founder of Schulman Art, which began as a resource for creative entrepreneurs and has evolved into a comprehensive coaching service helping artists turn their talents into sustainable businesses. Her innovative approach supports artists’ success through mentorship, educational resources, and community-building. In this episode of the Side Hustle to Small Business® Podcast,...
RERUN: Bartender Launches Restaurant Empire: Brian Parenteau's Story 31.12.2025 31:16
Brian Parenteau never planned to work weekends, but bartending sparked his passion for the restaurant industry. Rising through the ranks and gaining experience helping launch new venues, Brian realized it was time to take control and build his own business. Now the proud owner of four unique restaurants and bars in Florida, Brian shares his candid journey through first-year losses, pandemic pivot...
RERUN: How to leverage AI for your small business 24.12.2025 23:31
Joselyne Walter has seen her fair share of corporate jobs. In these environments, even with large budgets, she found that there was a gap in resources. It was then that she got the idea for The Digg Agency, a marketing agency that helps organizations execute high scale projects. By leveraging AI, Joselyne efficiently scaled her business during its early stages, paving the way for long-term success...
Aquila Mendez-Valdez scales through franchising and community 17.12.2025 31:16
Aquila Mendez-Valdez is the Founder of Haute in Texas, which began as a personal blog and has evolved into a full-service public relations agency empowering women-led businesses. Her innovative approach combines storytelling, strategy, and community to help brands grow with authenticity and purpose. In this episode, Aquila shares her inspiring journey from launching a business while pregnant to...
Patty Durrell transforms physical therapy into a thriving gym 10.12.2025 32:23
Patty Durrell is a Physical Therapist and the Founder of Rock Solid Fitness, based in Dunedin, Florida. Having seen gyms close around her while working with clients in other facilities, she decided to open Rock Solid Fitness to create a sustainable, client-focused environment. Her innovative approach combines expert physical therapy with fitness training, supporting clients’ long-term health and p...
Katherine Klimitas built a career from her childhood passion 03.12.2025 33:25
Katherine Klimitas is the Founder of KAK Art & Designs, which began as a childhood hobby painting animals for her parents’ veterinary clients and has evolved into a thriving business specializing in pet portraits and graphic design. Her innovative approach supports artists and pet lovers alike through personalized artwork and creative design solutions. In this episode of the Side Hustle to Sma...
Robert Carnes grows a freelance writing business while working in marketing 26.11.2025 33:07
Robert Carnes is a freelance copywriter and author who started his copywriting business while working full-time in marketing. What began as a creative outlet has grown into a thriving freelance practice, helping clients craft compelling content and develop their brands. In this episode of the Side Hustle to Small Business® Podcast, Robert shares his journey from balancing a full-time marketing c...
The importance of networking in small business 19.11.2025 31:59
After more than a decade leading operations and project management, Keith Williamson decided it was time for a new challenge. He founded Order and Scale Consulting, an agency helping businesses improve project management, workflow design, and team development. In this episode, Keith shares what it’s like to launch a consulting business, why networking matters more than ever, and how putting yourse...
Building The Donut Trap from scratch 12.11.2025 31:49
Bradley Taylor is the founder of The Donut Trap, a donut, coffee, and ice cream shop in Saint Paul, Minnesota. After returning home from college in Los Angeles, he noticed the lack of quality donuts in his community and set out to fill that gap. What began as an idea has grown into both a storefront and a donut vending machine. Beyond serving sweets, Bradley is dedicated to empowering Black youth...
Inside the proposal planning business 05.11.2025 32:52
Ash Fox is a New York City–based proposal planner and photographer. With a background in fine arts, she began her career taking on freelance commercial photography projects while still in college, which soon opened doors into nightlife and music photography. Everything shifted when she was asked to capture a proposal, an experience that sparked her passion for photographing and also planning unfor...
Managing growth across multiple companies 29.10.2025 30:45
Amy Anaiz has spent over 25 years building a career as a professional photographer. When the pandemic paused events and disrupted her usual work, she saw an opportunity to explore new creative ventures. That’s when she founded OZAIZ, a homewares brand born from the idea of making candles last beyond a single use. Today, Amy balances running OZAIZ alongside her established photography business, all...
Sleeping on success: How affiliate links built a business 22.10.2025 34:12
Derek Hales was working in marketing and SEO when he and his wife set out to buy a new mattress. Frustrated by how hard it was to choose the right one, he launched a side project comparing mattresses. What began as a hobby quickly grew into NapLab, a mattress-review company that uses scientific data to break down mattress performance and help people make smarter buying decisions. Chapters 00:00...
Building and scaling an app: Advice from the WineLikes founder 15.10.2025 29:35
Jeff Gillis, founder of WineLikes, turned his lifelong passion for wine into a tech startup designed to change how people discover their next bottle. After years in the hospitality industry, Jeff realized the demanding lifestyle no longer fit the parent he wanted to be. Inspired to build something different, he created WineLikes, a social app that connects wine lovers, makes recommendations easier...
Marketing made simple for contractors and landscapers 08.10.2025 30:51
Josh Blakeley began his career in teaching before moving from Australia to the United States. After coming across an ad for a digital marketing course, his curiosity got the better of him and he decided to enrol. That decision set him on a new path. Today, Josh is the founder of Landscape & Hardscape Contractor Marketing, a firm dedicated to helping contractors and landscapers grow their busin...
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