Side Hustle Suitcase

Kit just launched Subscriber Signals, and I got early access. It enriches your email list with data on who your subscribers actually are: job titles, social following, income estimates, even whether they host a podcast. Sounds powerful. But is it worth going from $33/month to $66/month? In this episode I break down exactly what Signals does, who it's right for, and a simple automation you can set...

You know you need an email list — but how do you actually get people on it? In this episode I'm giving you three things you can do today to start growing your list, even if your following is small. We cover: putting your opt-in link in the first comment of every Facebook post (this alone added 250+ subscribers to my list), using a quiz to turn curiosity into opt-ins, and why you need to stop sendi...

You've probably used AI to write emails before — type a prompt, copy the output, paste it into Kit, tweak it, send it. That works. But it has a ceiling, because the AI is working blind. The new Kit + Claude MCP integration changes that. Claude can now see your broadcasts, your click data, your subscriber list, your tags — and act on all of it directly inside your Kit account. No copying. No pastin...

Google just changed search again. YouTube is rolling out "Ask YouTube." And if history tells us anything — this won't be the last time. The only thing we know for certain in social media and digital marketing is change. The question isn't whether things will shift — it's whether your business is built to handle it when they do. In this episode of the Side Hustle Suitcase, I'm breaking down two thi...

After two friends lost their Facebook pages to phishing scams in the same week, I knew we had to talk about it. These scams are getting more convincing, especially the fake Meta Business Suite “partner request” attacks that can look almost real. In this episode, I’ll walk through what the scam looks like, the red flags to watch for, why your personal profile is the master key to everything you own...

Did you know Facebook lets you set a completely different bio and cover photo for every single group you're a member of? Most people have no idea this feature even exists, I didn't until this week. In this episode of Side Hustle Suitcase, I break down how to turn your group profile into a targeted marketing tool that works around the clock without spamming, pitching, or breaking group rules. I'll...

Are you sharing links that look like they were generated by a robot? Long, ugly URLs are killing your click-through rates — and most people don't even realize it. In this episode of the Side Hustle Suitcase, I'm breaking down exactly how I use a free WordPress plugin called Pretty Links to fix that problem AND track which of my marketing channels is actually sending me traffic. In this episode you...

What if your welcome sequence could always mention your latest podcast episode, newest YouTube video, or this week’s offer... without you constantly going back in to edit it? In this episode of Side Hustle Suitcase, I’m breaking down how I use snippets in Kit to keep my email sequences fresh, relevant, and current, even when those automations were written months ago. I’ll show you: what snippets a...

Not everyone in your community is loud. Some of the most loyal people you have may never comment, never reply, and never join your paid group, but they still feel connected to you through your emails. In this episode, I talk about the hidden power of those quiet readers, why they matter more than you think, and how to write emails that feel more like relationship-building and less like just anothe...

What would you do if you logged in and saw that more than 10,000 people had unsubscribed from your newsletter? Most people would panic. In this episode of Side Hustle Suitcase , I’m sharing why that kind of email list cleanup can actually be one of the smartest things you do for your business. I break down two simple email marketing changes that can make a big difference in your opens, engagement,...

SEO has changed, and if you’re only thinking “blog posts,” you’re missing one of the fastest ways to get discovered right now: short-form video. In this episode of Side Hustle Suitcase , I’ll show you how search behavior is shifting, why Google is indexing video insanely fast, and how you can use a simple “b-roll + voiceover” format to get your content found quicker. I share two real examples: A t...

Want a better home studio setup for YouTube, podcasting, or live streaming? In this episode of The Side Hustle Suitcase , I break down my desktop studio setup and show you how I create a clean, professional look with: Sony A6300 camera - https://amzn.to/4tSIwrl Sigma 16mm f/1.4 lens - https://amzn.to/3OvPuTe Elgato Cam Link - https://amzn.to/4azfHJ7 Ecamm Live - https://ecamm.com/powwows Shure SM7...

I’ve been testing a simple little tweak in how I schedule Facebook posts and it’s quietly added 100 new email subscribers for me, without paid ads and without grinding out extra content. In this episode of Side Hustle Suitcase, I’m walking you through the exact change, why it works, and how to set it up inside your Facebook scheduling tool so your posts do more than get likes and comments, they ac...

Ever feel like Facebook is playing games with your reach? You’re not alone, and a lot of the “advice” out there is straight up holding creators back. In this episode of Side Hustle Suitcase , I'll unpacks three of the biggest Facebook myths you’ve probably heard: Using a scheduler hurts your reach Posting links gets you no reach Posting too often gets you punished Here’s the twist: the tool isn’t...

At a recent creator conference, I heard  @thelizwilcox  say something that hit me hard: “You’re spending money on the wrong stuff.” And she’s right. We’ll drop hundreds (or thousands) on cameras, lighting, or mics — but hesitate to invest in the tools that actually grow our business. In this episode of The On The Way Show, I’m talking about how creators need to start thinking differently...

I just got back from Creator Camp in Portsmouth, New Hampshire, hosted by Ecamm. In this video I share who the event is for, what I learned, and how I am simplifying my setup and my idea process so I hit record more often. Creator Camp is a great fit if you are a creator who uses video to grow your business and community. Not every session is about cameras. The focus is on making video that actual...

In this week's episode of OTW, I’m sharing my favorite online business communities—the places I return to every week to stay informed, get the latest tips, and see what’s working right now. From forums to Facebook groups, podcasts to newsletters, these communities help me stay up to date, engage with like-minded entrepreneurs, and continue learning. I truly believe that finding the right community...

Hitting a big milestone? Don’t just celebrate—bring your community along for the ride! In this episode, I’m sharing how I’m celebrating 100,000 YouTube subscribers with an interactive Spin to Win game, where my readers can score a YouTube Play Button sticker. The best part? You can do the same! For less than $1 per winner , you can run a fun giveaway that boosts engagement, drives traffic, and gro...

I made one simple change to how I upload Reels to Facebook, and the results were insane—a 3,000% increase in views! 😱 In this video, I break down exactly what I did, share the initial results, and discuss whether this is causation or just a wild coincidence. I'll also talk about how I'm tracking the data to see if this growth continues or if it's just a fluke. If you're trying to grow your views...

Today, I'm sharing three valuable lessons I took away from my recent conference. I truly believe these insights will resonate with you too! Momentum Speakers Lisa Dinoto Glassner https://www.instagram.com/thecastlerunner Matt Briel https://www.linkedin.com/in/matt-briel Kyle Scott https://www.linkedin.com/in/kylewilliamscott/ Connor Brown  @vacationkingdoms  Jeff Sieh  @creatornewsl...

Attending the right conferences can boost your career, expand your network, and introduce you to new industry trends! In this video, I’ll guide you through how to pick the best conferences to attend, whether you're looking for networking opportunities, education, or brand exposure. Plus, I’ll share my top strategies on how to prepare, make meaningful connections, and maximize every moment while yo...

Want to sail with Disney Cruise Line without breaking the bank? In this video, I’ll share my top insider tips to help you find cheaper Disney cruises! Whether you’re a first-time cruiser or a Disney veteran, these strategies will help you score the best deals and save money on your next Disney adventure. What I’ll Cover: ✅ Seasonal Times – The best (and cheapest) times to sail ✅ Guarantee Rooms...

Are you tired of spending hours each week crafting emails only for some of your audience to miss out? In this episode, I'll reveal powerful techniques to elevate your email marketing game by leveraging automation and email sequences. Learn how to save time, ensure your entire audience sees your valuable content, and ultimately grow your business. Whether you're new to email marketing or looking to...

Are you a blogger, podcaster, or content creator with a treasure trove of past content? Whether you have five, ten, or even dozens of articles, today I’ll show you how to breathe new life into your existing content using simple automations in email. By the end of this video, you’ll know how to drive hundreds of visitors back to your website every week without creating new content! Work with Paul t...

Today let's dive into how I’ve used giveaways to supercharge my email list, drive massive traffic to my site, and boost revenue. With giveaways, I've managed to add over 20,000 people to my newsletter, generate hundreds of thousands of page views, and rake in substantial revenue—all in just one month! In this episode, I’ll show you exactly how I used Gleam for our recent Alaskan cruise giveaway, w...