Showing up Solo

Did you know that if you have a growing email list legally you need to have a Privacy Policy page on your website? We didn’t either until we met with Jamie Bell of the Contracts Market. Jamie Bell is a business lawyer turned entrepreneur who owns the e-commerce shop Contract Market.  The Contract Market provides legal contract templates for small business owners like coaches, copywriters, vir...

Welcome back to Episode 24 with Hannah and Nicole of Showing Up Solo where they sit down and discuss the effectiveness of email marketing tools like newsletters and why they are important in building relationships with your subscribers. If you’re new to creating newsletters, or you’ve been using them for some time this episode will help dispel any myths you might have regarding how to effectively...

In Episode 23 Hannah and Nicole of Showing Up Solo invite Hillary Bennett. The founder and CEO of The Motivated Mompreneur. She's a business growth Coach and an email marketing expert who loves helping moms grow their businesses without sacrificing their family, or even their sanity. After 10 to 12 years in corporate America climbing the corporate ladder, Hillary felt like another employee. And in...

Have you ever googled what a sales funnel is? Don’t worry you’re not alone. This is one of those marketing terms that you will hear from time to time but you do not always understand the true significance of it in your marketing strategy.  In episode 22, Hannah and Nicole explore what a sales funnel is and how it’s used in your marketing. If you are someone who has heard of a sales funnel but...

Have you ever thought about writing a book but the thought of not knowing how or where to start stopped you? Hannah and Nicole welcome Meg Calvin - Amazon best-selling author, speaker and coach for spiritually attuned go-getters who are writing and selling and marketing books. She comes from a passion for understanding the brain and how it works and studied curriculum writing in school. In her pas...

Have you ever considered the idea of starting your own podcast? In episode 20 of Showing Up Solo, Hannah and Nicole invite Jennifer Lee Gunson of Jpod Creations to chat about all things podcasting! Jennifer Lee has an extensive background in theatre and radio broadcasting and was impacted by the effects of Covid-19 on the economy. Jennifer Lee quickly pivoted herself finding a natural space in pod...

Do you struggle to create a lead magnet (AKA freebie, AKA lead capture) that attracts your target audience? In episode 19 of Showing up Solo, Hannah and Nicole discuss what a lead magnet is, why it’s important for capturing leads, and where it fits in your sales funnel. They also explore different examples of lead magnets online and in real life, along with why they are so successful in building b...

Our latest episode is an exciting one, Hannah and Nicole were lucky to welcome Rachael Botfield Podcast Manager of RBVA and the very own podcast manager for Showing Up Solo. Rachael’s experience began originally as a VA but she quickly learned and pivoted her business towards podcasting and working with other business owners to grow their businesses through podcasting and video editing. Rachael is...

In episode 17 Hannah and Nicole explore the different types of long-form content. Long-form doesn’t mean you need to write a novel, the goal of creating long-form content is to provide enough information for your ideal client to connect with and leave them wanting more. Hannah and Nicole emphasize creating content that is focused on connecting that's relatable to your ideal client rather than the...

In this latest episode, Hannah and Nicole invite Lisa Hemingway and Madelen Ortega of iilo Creative Alliance to inspire communication design solutions for change-makers. iilo is a value-based business that strives to help other businesses through communication design that aims to create a positive impact on the world socially and environmentally. While creating a business and having an online pres...

In this bonus episode, hosts Hannah and Nicole are joined by special guest Julie Cole , co-founder of Mabel’s Labels . A 19-year veteran of entrepreneurship, Julie shares stories of 2am label-making sessions in her basement, lessons she’s learned about marketing to an evolving target audience and advice for mompreneurs who are just starting out. Julie Cole is a recovered lawyer, a mom of six and c...

In today’s episode, Hannah and Nicole a number of different social media platforms like Instagram, Pinterest, LinkedIn, YouTube and Twitter. Each platform is discussed exploring what benefits each one provides and what they personally like for their own marketing needs. Depending on what your online marketing goals are, whether you want to increase your SEO, offer more video marketing, or provide...

Do you want to expand your online marketing but you’re unsure which platform is right for you? LinkedIn is a great marketing tool for solopreneurs looking to expand their marketing strategy. In episode 13 Hannah and Nicole welcome Erin Anderson to the series. Erin is a LinkedIn Marketing Strategist for small business owners based in NYC. She is a global coach and speaker that supports her clients...

Is your target demographic (AKA ideal client AKA target audience) between the ages of 25-50? Then Instagram is an ideal platform to begin your online marketing! In episode 12 Hannah & Nicole explore how Instagram offers many different benefits to starting your online marketing strategy for your business. They discuss how Instagram has evolved from a user to user platform that emphasizes the us...

Welcome back for another great episode with Showing Up Solo. In episode 11, Hannah and Nicole invite the amazing Courtney Miller of Miller Digital. Courtney is a Social Media and Content Marketing Coach who helps service-based business owners and creatives how to confidently manage their social media. Courtney believes in the idea of community over competition and strives to help business owners l...

In episode 10 Hannah & Nicole continue the topic of branding and focus on its relationships with the visual elements of your brand and marketing. They suggest the visual concept of your brand and marketing is what gets translated to your target audience not only through visuals and graphics but how you show up as a person online. Having your brand logo and business name is important but Hannah...

Have you read an email or website page and felt like the words were speaking right to you? That’s what we would refer to as copy that sells. In Episode 9 Hannah and Nicole welcome Chantelle Davison, of Choice Words by Chantelle. She is a Copywriter, Copy Writing Coach and Founder of VA Copy College. Chantelle shares her story of teaching Virtual Assistants, Social Media Managers and aspiring copyw...

Do you struggle with writing copy that attracts your target audience? In Episode 8 Nicole and Hannah emphasize the importance of understanding how to write effective copy to attract your ideal client. Many people get caught in the belief that you need to be a book writer to be a copywriter but the production of captions, blogs, emails, newsletters etc is an example of copywriting for online market...

In this BONUS episode Hannah and Nicole welcome Jane Carter from Jane Carter Coaching. Jane is a Business Coach for Solopreneurs who comes from 20 years of experience as a psychotherapist. Jane grew her interest in business coaching when she started her private practice and realized how much she loved learning how important mindset was to building her business and the psychotherapy skills that she...

Are you feeling like your business is maxing out in growth and earning potential? In Episode 6 we meet with Audrey Joy Kwan of AJK Consulting to talk about the importance of creating systems and processes within your business that will help you to take your business to the next level of growth or earning potential. Audrey is a business and leadership coach for agency owners who emphasizes the impo...

Knowing who your ideal client is, is a vital piece to your business. You need to know what their pain points are and how you can help them. In Episode 5 Hannah and Nicole talk about why it’s important to know what types of services you will sell and know how to package them. Knowing your clients why not only influences their motivations behind looking to outsource tasks but it helps you as a servi...

Hannah and Nicole were excited to meet with Heather Briggs for Radiate Real. She is a business and marketing strategist who comes from a heart centred approach. Heather considers herself as a “generalist” - she has done lots of roles but she likes to look at business as a holistic strategist who analyzes business through the lens of who you are and the authenticity you bring to your marketing. Hea...

Do you know who your ideal client is? Let’s take a step back, what is an ideal client? You probably heard this marketing term which really means who is your target audience. Who is the client you’re creating your services for and why? Knowing what types of problems they have helps you to understand and create services that solve their problems. Exploring topics like: Who they are Life stage Relati...

During our call with Cricket, we discussed our experiences of finding our paths and how we found our greater purpose”. Cricket offers her the wisdom of chasing her life's purpose and the obstacles she met along her way to get there. She shares the idea of having your purpose merge with the happiness of where you are at in life and the vision that inspires your future. Through shifts in your mindse...

In today's episode, Hannah and Nicole discuss the frustrations of learning how to navigate the online marketing world and how to set goals to support your business growth for 2022. An entrepreneur shouldn't feel insecure when creating a successful business. Hannah and Nicole emphasize the importance of believing in your skills and abilities. This episode supports listeners in establishing their bu...