Showing up Solo

In this special 50th episode, Hannah answers your burning questions about online marketing! The question that Hannah answers are:  How do you create consistency over time? How do I not bore people with repetition? How to prioritize strategies/steps when you have limited time and resources? Social media can be a bottomless hole, so what is realistically the minimum effort/engagement needed to see a...

In this episode, Hannah is joined by Jaime Bell, a business lawyer, entrepreneur, and founder of the Contracts Market. Hannah and Jaime are talking about Affiliate Marketing, and how you can integrate it with your other marketing legally! The definition of Affiliate marketing is, “When you are promoting and selling someone else’s product in exchange for some kind of value.” The most important thin...

In this episode, Hannah is joined by LaSean Smith from CAGR.  Before he became a solopreneur, LaSean worked in the tech corporate environment, so he knows personally about the mindset shift between corporate and solo business.  With CAGR, LaSean invests in other solopreneurs so that they can accelerate their journey of success. LaSean draws on his corporate experience to help navigate himself and...

In this week’s episode, Hannah is joined by Amber Hart who shares her solopreneur marketing journey.  Amber Hart, of Hey Amber is a copywriter, project manager and website designer who works with neuro-divergent and female coaches, therapists, storytellers and creatives.  Like a lot of people at the time, Amber lost her job due to the pandemic. Not wanting to go back to being an employee, Amber de...

In this episode Hannah is joined by Kristy O’Leary from Decade Impact to talk about the importance of marketing for socially conscious businesses.  Decade Impact works with small and medium enterprises to help them define, measure, manage and communicate their impact. All of this work goes towards helping businesses gain B Corp certification.  A BCorp is three things:  An assessment to help compan...

In this week’s special panel-style episode, Hannah is joined by four guests to explore networking for introverts and how introverted entrepreneurs can build meaningful relationships both online and offline.  Amber Hart, of Hey Amber is a copywriter, project manager and website designer who works with neuro-divergent and female coaches, therapists, storytellers and creatives.  Jane Carter, of Jane...

In this episode, Ashley Lyons from Dynamic Online Marketing joins Hannah to discuss the challenges she faced marketing her solo business.  After years managing her in-home daycare and managing the social media for her husband’s business on the side, Ashley decided to take the next step and launch her own business as a social media manager and virtual assistant. Ashley attended school to train for...

In this episode, Hannah is joined by Mike Dallas-Petersen from Intergrator where his passion is gluing the internet together, one software at a time. Mike shares his story about how he got started as a solo business owner and his love for helping business owners save time and money by making use of the best software for the job.  Top advice:  Grow your email list first, before your social media au...

In this episode, Hannah is joined by Squarespace Expert, Becca Harpain and Podcast Manager, Rachael Botfield to discuss how AI can be used to simplify your online marketing.  Our panel share their own experiences playing with some of the most popular AI tools available, including ChatGPT. From first impressions, to learning how to use these tools to speed up their content planning and creation, th...

In this episode, Hannah and Nicole talk about how making your content more accessible not only benefits others but will also benefit you by increasing your SEO.  They cover the types of areas which will make the most difference:  captions for video  considering colors and type of font alt text  be simple and concise with your copy  Want to know more about Showing Up Solo, find out more about Hanna...

In this episode, Rachael Botfield, Podcast Manager & Host of Podcasting 101 with Rachael joins Hannah to discuss the challenges she faced marketing her solo business. Rachael shares how she got started in the online business world and how she found podcasting.  Rachael also shares her experiences participating in Hannah’s Set Up For Success coaching program and how it helped her: overcome mind...

In this episode, Hannah speaks with Anne Mok from Purpose In View.  Anne is a digital storyteller with a desire to inspire a barrier-free world, with a clear vision and purpose, to live to your full potential. Anne shares her personal story and how she got started with Purpose In View. She became part of the visually impaired community through a shared belief that together they can support one ano...

In this episode, Hannah & Nicole talk about Pinterest and how you can use this powerful search engine to promote your business.  Pinterest is especially great for long form content like podcasts, blogs and videos.  Hannah & Nicole share their top five tips for getting started:  Open a business account & customize it with your brand colours Create a collection of boards, one for each of...

In episode 37, Hannah talks to Hannah Duncan, an award-winning, freelance copywriter.  Hannah Duncan goes way back with our host, all the way to when they were at school together.  Hannah D inspired Hannah M with her business in the very beginning of her journey.  Hannah Duncan talks about the power of blogging and the importance of using long form content on your website to increase your website...

In episode 36, Hannah & Nicole cover what YouTube is and why you should consider using it for your business.  A common misconception is that YouTube is a social media platform.  It is in fact a Search Engine like Google.  Their top advice includes:  YouTube shorts and how you can use content that you create for other platforms, like Instagram, and repurpose. Using https://answerthepublic.com/...

In episode 35, Hannah is joined by Tom Stanhope - video maker and marketing expert.  Not only does Tom have many years experience in the video industry and a passion for helping business owners grow their business with video, he also helped inspire Hannah & Nicole to create this video podcast series! The medium of video has developed so much since VHS days, thanks to technological advances, vi...

In episode 34, Hannah & Nicole are joined by Becca Harpain, a self-taught website-designer-turned-educator and a Squarespace enthusiast. Becca has always been creative and fell in love with Squarespace in 2015! She loved that everything was customizable and taught herself everything she needed to know to help her clients create and customize their websites. Becca feels that fancy terminology u...

In episode 33, Hannah & Nicole cover engagement on social media and how it can help you build a deeper connection with your audience. Engagement is about more than likes and comments, it’s about building two-way communication with your audience. They share easy tips to increase your engagement and outline a 4 step strategy that will help you with building a more genuine relationship with your...

In episode 32, Hannah is joined by Cassidy Dickens, launch copywriter for coaches and artists. Cassidy found her way into the world of online advertising through her work as a singer and songwriter. As someone who already understood the power of story-telling in music, she quickly discovered that story-centered content outperform more traditional sales-centered ads. Cassidy shares insights and adv...

In episode 31, Hannah and Nicole discuss building a community using Facebook groups. From marketing research to capturing email addresses, Facebook groups can be a powerful tool in your marketing toolbox. Hannah and Nicole share the dos and don’ts of creating a community on Facebook, how to use groups to make sales or generate leads and how to grow your group once it’s started. Want to know more a...

In episode 30, Hannah and Nicole are joined by David Williams, entrepreneur, educator, speaker and author to talk about the power of Facebook groups. David compares Facebook to the town squares of old, suggesting you can build a community of businesses and referral sources - as long as you come from a place of service not sales. Whether you're starting your own Facebook group or using interacting...

In episode 29, Hannah and Nicole discuss ways you can review your marketing efforts and tell if they are working. While most social media platforms, email marketing providers and google analytics can give you data - these numbers don’t always paint the full picture. While some followers or subscribers will not engage with your content, they may be watching your journey and keeping you in mind for...

In episode 28, hosts Hannah and Nicole are joined by Agatha Brewer, host of The Intentional Solopreneur podcast to discuss marketing with, well, intention!   Agatha combines 15 years of corporate digital marketing experience with a life coaching certification to help new business owners launch and grow their business. By breaking down limiting beliefs and mindset blocks, Agatha specializes in...

In honor of the podcast’s first birthday, hosts Hannah and Nicole share their personal journeys into self employment and marketing. With very different backgrounds, Hannah coming from retail and office admin and Nicole coming from social work and insurance adjustment, our hosts somehow found themselves starting VA businesses mid pandemic. It didn’t take our hosts long to figure out just how import...

In Episode 26, the hosts of Showing Up Solo invite Verity Sangan, Online Course Coach and host of The Confident CEO podcast to share her expertise in launching online courses. Verity shared her background as a registered nurse and healthcare educator for many years. She then got her higher education qualifications and grew increasingly interested in starting her own business as her life changed wi...