Shots of Wisdom

Charlie Gilbert scaled Volt from five people to a £350 million fintech in four years. The secret? Completely repositioning the brand—against his founder's original vision. WHAT'S INSIDE: → Repositioning an "alpha male" brand to become customer-relevant→ Why Visa and MasterCard are an invisible duopoly nobody questions→ How £500K Rolex purchases prove open banking's real oppor...

Alina Serous, Head of Digital Marketing at Ecommpay, reveals the shocking accessibility gap costing payment companies millions - 70% of visitors leave if payment pages aren't accessible, and 90% will never come back. Alina breaks down how Ecommpay turned accessibility into a competitive weapon against bigger players, why "AI-powered" has become a meaningless hygiene factor (everyone...

Jonathan Nyst, Head of Marketing at StoreHub, reveals how they built one of Southeast Asia's most efficient B2B engines - 99% inbound leads at a cost per SQL unlike anything in traditional B2B SaaS.Jonathan breaks down the exact 4-layer funnel strategy driving thousands of SQLs monthly, how they saved 2 full-time employees in 3 months with AI workflow mapping, and why "head of social medi...

Alvin Gunputh, Digital Marketing and Social Media Manager at Thredd, has a unique background - former police officer turned fintech marketer who brings structured frameworks to creative chaos. In this conversation, we explore why he'd choose organic over paid media, the Reddit gold mine B2B marketers are ignoring, and why AI-generated content makes him cringe. Plus, he shares an honest campaig...

Andrei Zinkevich has spent 20 years in enterprise sales and marketing, and he's got some uncomfortable truths about why your ABM program is probably failing. In this conversation, we dive deep into his controversial claim that 98.5% of marketers are dissatisfied with their ABM performance, why lead generation isn't actually marketing, and how the industry's obsession with AI automation...

Katie Hayes from Ozone API reveals why FinTech marketing language is fundamentally broken and what to do about it. Key insights: Why "open banking" needs a complete rebrand The spray & pray mistake burning marketing budgets How to market to developers AND commercial teams Why regulatory compliance is your competitive advantage AI co-pilot strategies that actually work Katie drops tru...

Elfried Samba is the Head of Digital Community at Gymshark - Gymshark are one of the fastest growing and most recognisable fitness apparel and accessories brands, supported by over 5 million highly engaged social media followers and customers in 100’s of countries. Instagram - https://www.instagram.com/elfriedsamba/ LinkedIn - https://uk.linkedin.com/in/elfried-samba-1a258234 If you enjoyed this e...

Hugh Thomas is the CEO & Co-Founder of Ugly Drinks - Ugly Drinks is a range of 100% natural fruit infused sparkling waters with no sugar, no sweeteners, no calories and no artificial ingredients. Instagram - www.instagram.com/uglyhugh/ Twitter - twitter.com/uglyhugh Facebook - www.facebook.com/uglyhugh LinkedIn - www.linkedin.com/in/hwthomas/ Website - uglydrinks.co.uk/ Instagram - www.instagram.c...

A short clip from the Alex McCann Podcast, enjoy! New pod coming this Wednesday the 25th of April.

Alex McCann owns and runs Altrincham HQ working with businesses to make more of Social Media Marketing and deliver results via Social Media training or Management Packages. - In December 2011 they were (and still are) ranked number 1 for Social Media Marketing in the UK on Freeindex - 250+ Recommendations on Linkedin - Businesses / organisations they've worked with include Manchester Arndale, NHS,...

A short clip from the Conor Rees Podcast, enjoy! New pod coming this Wednesday the 11th of April.

99 Percent Lifestyle is a one-man magazine run by Conor Rees. Conor is a Journalism graduate who began 99 Percent Lifestyle straight out of University in 2015. Since then, and the official launch of 99 Percent Lifestyle Volume 1, Conor has won multiple Media and Journalism awards at the annual MMS Awards 2016, as well as being a judge at the prestigious Midlands Media Awards 2016 in October. Conor...

A short clip from the Tim Hyde Podcast, enjoy! New pod coming this Wednesday the 4th of April.

A short clip from the Ayman Podcast, enjoy!

A short clip from the Ayman Podcast, enjoy!

A short clip from the Kay Hammond Podcast, enjoy!

A short clip from the Aquile Smith Podcast, enjoy!

A short clip from the Kay Hammond Podcast, enjoy!

A short clip from the Ryan Podcast last week, Enjoy!

Ryan is the Director at AmoCentury, incorporating Just Jelly and AmoChef, with a demonstrated history of working in the food production and hospitality industry. Linkedin - www.linkedin.com/in/ryan-tindall-462a2140/www.justjelly.co.uk/amochef.com/Facebook - www.facebook.com/rindallTwitter - twitter.com/rytindall?lang=enInstagram - www.instagram.com/ryantindall/If you enjoyed this episode please su...

A short clip from the podcast with Ayman Chaudhry on patience.

A clip from the last podcast on work ethic.

#3 Naivety, Stubbornness & Doggedness with Kay Hammond - Shots of WisdomKay Hammond is the CEO and founder of TAMBA, a multi-award-winning social media, influencer marketing, viral and digital marketing agency in London and Staffordshire. She has worked with clients including Christian Aid, Nordcurrent, Pirelli, Binatone, Expedia, Dell, Kylie Minogue and Superdry. They have won many awards and...