Shorr Solutions: The Podcast

Send us a text In this episode, host Mara Shorr describes what your patient care coordinator may be doing wrong that is costing you revenue, how to fix these mistakes, and how to improve their communication and sales skills!  Listen now to learn more!

Send us a text Host Mara Shorr discusses how to ensure your team is following-up properly with patients by verifying your receptionist has extensive training in welcoming and scheduling patients and continuing to reach out when they may need a follow-up appointment.  Tune in now to learn more about how your practice can build a more meaningful connection with patients, and keep them coming back fo...

Send us a text In this episode, co-hosts Jay Shorr and Mara Shorr share immediate processes for improving revenue momentum in Q4 2020 and foundations for running your practice efficiently in Q1 2021 (and beyond). Tune in to learn how to fine-tune the art of closing MORE LEADS (even in today's new landscape)!

Send us a text In this episode of Shorr Solutions: The Podcast , “How to Prevent Employee Theft” , host Mara Shorr is once again joined by none other than her business partner - and father - Jay Shorr. Tune in as they discuss the warning signs of theft and what to do when you've caught a staff member stealing, as well as how to stop theft in its tracks and prevent it from happening in the first pl...

Send us a text Host Mara Shorr sheds light on helpful negotiation tips that will serve your practice for a lifetime such as how to discern if you’re getting the best price, how to understand the other party’s objective, and how to find a happy medium - just to name a few! Tune in now to sharpen your skills and learn more about how to become a master negotiator!

Send us a text Host Mara Shorr delves into how to find the best influencer to partner with your practice, and inciteful tips to ensure you both understand each other’s needs. Tune in to learn about steps you can take to ensure you both get the most out of your partnership!

Send us a text Is it a little early to say ‘’’Tis”? Either way, you read it right! You’re not just an aesthetic practice that provides fabulous treatments and gives patient discounts, but also a community partner. Tune in to this mini episode to learn a few different ways your aesthetic practice can give back and use the holidays to do good!

Send us a text In this mini-episode, host Mara Shorr discusses the role of a celebrity spokesperson in aesthetic companies by examining Xeomin’s recent partnership with Gwyneth Paltrow and evaluating how you should adjust marketing in your practice. Tune in now to learn more!

Send us a text It may seem as though there is only one word to perfectly describe the difficult times we are in and that is ‘unprecedented.’ We found ourselves seeing the word over and over again and even using it in most of our emails, website updates, social media posts, blog posts, etc. But we are over it, and chances are, your patients are too! Tune in now as host Mara Shorr lists nine creativ...

Send us a text Join Mara Shorr in her solo episode as we walk through how to hire your next amazing team member, where to find them... and which tell-tale resume red flags to stay away from!

Send us a text Greg Lewen, M.D., a double board-certified oculofacial plastic surgeon in Aventura, FL, joins host Mara Shorr to chat about evaluating your patient's needs from a psychosocial standpoint, the tactics behind a strong sales strategy, and what personal habits he swears by daily to make him the best surgeon and provider possible.  PLUS, tune in to learn why he chose to go into such a ni...

Send us a text Jonathan Grant, M.D., joins host Mara Shorr to talk about how he's grown his aging face population, trends he's seen through COVID, and that time a patient bargained with him using... salmon.  Listen and learn to find out about dealing with negotiators... and whether or not he took the barter. 

Send us a text We are bringing our very first episode back from the archives!! Tune in once more as host Mara Shorr interviews none other than her business partner - and father! - Jay Shorr to cover the very beginning of how they founded Shorr Solutions ​and how they grew it from a side hustle to a national, award-winning practice management company. PLUS the two discuss what it's like working tog...

Send us a text Growing up on a farm, Dr. Carl Thornfeldt learned early on how the healing power of vitamins proved vital.  Listen as he talks with host Mara Shorr about how that translated to his work launching the Epionce skin care line, why he still treats patients in his clinic five days a week now... and how his love of science led him to read the entire encyclopedia (not comic books!) when he...

Send us a text In this episode of Shorr Solutions: The Podcast , host Mara Shorr welcomes special guest, Josh DeBlasio! As the Executive Vice President of ClarityRx, Josh discusses why you should sell skincare in your practice, the importance of tailoring a specific regimen to each individual, and putting the focus on meeting your patients’ expectations!

Send us a text In this episode, host Mara Shorr chats with Sam Peek! As the founder and CEO of Incredible Marketing, he dives into how you can generate quality leads through an online chat, autoresponders, and a monthly membership program. ALSO, tune in to learn all about what goes into a successful marketing campaign!

Send us a text Host Mara Shorr connects with Kaitlyn Study, founder and creative director of South Street & Co., a marketing agency that offers a variety of services through a custom-tailored approach.  Join us for bite-size tips on where to focus your efforts when you want to increase your local digital presence.  In other words, learn the best ways to be found by your target audience!

Send us a text In this episode, host Mara Shorr has an open discussion with Anjail Mitchell. As a customer success manager for a major medical education event company, Anjail talks about how lack of representation, proper education on treating skin of color, and inclusive marketing all play a role in patient perspective, and may collectively act as a barrier to entry.

Send us a text In this episode, host Mara Shorr is joined by Alexa Costa, NP and Alexandra Rogers, NP. As the co-founders of LexRx, they talk about what it’s like having an injectable only practice, how they have increased their skincare sales by 86%, and how proper branding can make or break your practice. 

Send us a text Join your host, Mara Shorr as she speaks with Alex Eshaghian, M.D., Ph. D., the founder of A E Skin. Learn more about his most effective marketing initiatives, and how he worked to brand his celebratory-driven cosmetic medical practice while still being the sole provider. Tune in now!

Send us a text Join your host Mara Shorr as she chats with Erica Paolicelli, partner of Three Brothers Wineries and Estates and host of the TenaciousWe podcast.  Learn about growing your business while working with a business partner, when to grow your team... and when it's time to pivot.

Send us a text In this episode of Shorr Solutions: The Podcast , host Mara Shorr has an honest, open discussion with board-certified vascular surgeon and coach Dr. Brittny Howell.  Always an open advocate for change, the two discuss what it's like to be a black female surgeon in our medical space, the lack of representation of BIPOC, how she’s had those conversations with her children… and the nex...

Send us a text In this episode of Shorr Solutions: The Podcast , “Reopening, Loan Forgiveness, and Compliance”, we welcome Alex Thiersch! As the founder and director of the American Med Spa Association (AmSpa), as well as the managing partner for the law firm ByrdAdatto’s Chicago office, Alex addresses liabilities to consider when reopening,  concerns with PPP loan forgiveness, and why sticking to...

Send us a text In this episode, host Mara Shorr is joined by Paula Di Marco Young, CEO of VSPOT Medi Spa Philadelphia and host of her very own podcast: It’s a Young Thing. They discuss the importance of normalizing discussions of feminine health, effective marketing strategies for women’s health, and always making time for your passions - stay at home order or not.

Send us a text Host Mara Shorr is joined by industry veteran Denise Mann, editor at large for Practice Dermatology and Modern Aesthetics magazine.  We dive into how to leverage public relations to attract media attention during a crisis, social media do's and don'ts during a crisis and the best way to connect with the press to grow your business.